Posts tagged "Best Practices in Digital Publishing"

Best practices for publishing on the new iPad

With the crisp 2048 x 1536 retina display of the new iPad, Digital Publishing Suite customers have several options in how they build their layouts for this device. Colin Fleming, Digital Publishing Evangelist, has collected best practices for publishing to the new iPad that address key design considerations and more.  For example, designers should consider factors that affect the reading experience on the new iPad, like interactive overlay resolution and article file formats (which affect file size) as they construct their document.

Download the new “Tablet publishing on the new iPad” whitepaper below and let us know what you think.

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10:47 PM Permalink

Announcing the Digital Publishing Suite Developer Center

We’ve just launched a new resource for customers and partners, the Digital Publishing Suite Developer Center.  This portal contains a wealth of detailed information to help developers extend Digital Publishing Suite, and take advantage of advanced capabilities, particularly of the Professional and Enterprise editions. Content will be updated weekly, and will include tutorials, how-to articles, templates, scripts, code samples and API documentation.

Some initial topics include:

  • Building a custom storefront
  • Leveraging direct entitlement
  • Integrating with Apple Newsstand
  • Using push notifications and triggering Apple Newsstand background downloads
  • Using a self-signed content viewer on the iPad for USB previewing of folios
  • Quickly creating folios from existing PDF files using an InDesign script

The Developer Center is also a quick way to find information on the latest features in each new software release.

Check Developer Center frequently for the latest ways to push the boundaries of what’s possible with Digital Publishing Suite!

 

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10:51 PM Permalink

The Data Speaks: Readers Love Their Digital Publishing Apps

Today, Adobe unveiled data that shows tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite. These people are purchasing the majority of their content and taking advantage of built-in interactivity.  This high level of consumer engagement bodes well for the future of the digital publishing industry. If you are still wondering whether readers want you to publish to the tablet, the answer is a resounding yes.

The metrics that Adobe is releasing today are based on anonymous, aggregate data of approximately 1,500 apps that have been produced using Adobe Digital Publishing Suite.

Readers Purchase High Value Content on Tablets

68% of consumers worldwide pay for digital magazines built with Digital Publishing Suite.
•     15% of purchases are single issues
•     26% are subscriptions through the tablet app store
•     27% are through direct entitlement (bundling digital with print subscriptions)

Digital Publishing Suite provides a flexible model that publishers use to deliver free issues and subscriptions. Publishers can cross-sell and upsell content to consumers because the app purchasing process is tightly integrated with readers’ buying habits. In addition, tablets create the expectation that users will purchase content. Both Amazon Kindle Fire and iPad were designed to make it really easy for people to purchase content. Readers expect to be able to purchase high quality content on their tablets, and making a purchase does not require them to pull out a credit card and interrupt their lean-back experience, but instead they can press a button and immediately own the content.

Readers Value Interactivity and Invest Time in Digital Publishing Suite Apps

Consumers use nearly half (48%) of all interactive features in a Digital Publishing Suite publication, with the most popular being videos and web views.

Designers instinctively know that interactivity heightens the reading experience, and our results verify that readers value the videos, slideshows, and web views provided in Digital Publishing Suite publications. We built interactivity into InDesign so that designers can integrate features for digital into their print workflow and maintain control over the look and feel of a publication. Therefore, publications built with Digital Publishing Suite not only maintain the design and quality of a print publication, but also allow readers to dive more deeply into editorial that fascinates them. And it is not a coincidence that…

Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and over half (56%) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles.

Thanks to the high quality engaging content provided through publications and the increasing integration of tablets into our daily rituals…

The average amount of time spent consuming content has increased 70 percent over the last six months.

Readers want to purchase a high quality publication that encourages exploration into beautiful and engaging editorial and advertising. Enthusiasm for tablet publishing is on the rise, which bodes well for the publishing industry.

  • If you attend Mobile World Congress is this week, please stop by the Adobe Systems booth where Andreas Hollstroem will be speaking about Digital Publishing Suite.

 

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7:20 PM Permalink

What New Revenue Streams Can Be Gained With a Tablet App?

By Craig Morrow & Will Steuber, MEI

We all know by now that tablet devices are the perfect medium for new companies to create rich, engaging content and they are helping traditional companies revitalize legacy brands in the same manner.  In the recent years, we’ve seen some pretty significant growth trumpeted by a diverse and well-known group of companies, which simply emphasizes the potential this medium has.  But it’s not just all about magazines.  When Adobe launched Digital Publishing Suite, it was a product/platform that everyone assumed was developed for the magazine world.  Nobody can argue that it’s done a fantastic job supporting that vertical but it has so much more potential not only within it, but well beyond.  Let’s talk about some of the other ways this device and the tools used to develop the content can help create or enhance revenue streams.

1. Sales and Marketing – Using tablet apps to deliver customized product information is something that is gaining a tremendous amount of traction in a short period of time.  We’re seeing many companies begin to explore and execute the creation of more meaningful, cost-effective and engaging product/service presentations for sales and marketing staff across various industries.

2. Custom Storefronts – Using custom storefronts to promote new subscription offers, product launches, promotions and even a dedicated social media channel is an area where we’re seeing extensive growth. Self-contained within the app, the storefront acts like a personalized presentation layer and allows you to promote and sell products while building brand awareness. More importantly, it provides a reason for customers to return, either directly through push notifications or working in concert with your marketing campaigns. Not to mention you can control the look and feel. With the creation of a custom storefront, a company can break free of the default Digital Publishing Suite folio grid view on the home screen and take control of the look, feel and user experience.

3. Advertising – New tablet ownership has a projected growth rate through 2015 that would make any economist (or tablet manufacturer) grin.  This growth will begin to provide the type of momentum needed to get more advertisers to partner with digital content providers.  Layer on top of that the new trends in the e-commerce space and you’re left with a new game-changing platform. We have all read the research that shows the majority of magazine readers want to purchase directly from articles and/or directly from the ads. That’s now a viable and proven alternative.

Simply put, these devices, when married to the right creative toolsets, can not only create rich, engaging experiences for readers but have the potential to revolutionize how your organizations are conducting business,  internally and externally.  Reducing your reliance on physical material and shipping to market and promoting your products makes for a very easy ROI model capable of yielding significant results in a short period of time.  Using built-in analytics to showcase real numbers on readership lift, demographics and subscriptions is another very compelling case that most advertisers would love to see… right before they pay you more money to place their ads, of course.  Finally, using custom storefronts, a feature inherent in the Enterprise version of Digital Publishing Suite, is just now beginning to show its real power and versatility in creating a more personalized experience between you and your audience, providing them with an intelligent, engaging destination to consume your content the way they want to.

Craig Morrow is Director of Strategic Accounts and Will Steuber is Director of Creative Services at MEI. MEI was founded in 1990 as Managing Editor Inc., with the goal of providing innovative software solutions to the rapidly evolving publishing industry. Today the company delivers a comprehensive package of digital publishing, editorial workflow and automated ad layout systems for magazines, newspapers and other print and electronic publishers and communicators. Visit the Managing Editor website to learn more about their services.

 

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11:27 PM Permalink