Adobe Digital Publishing

With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden.  We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.

Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.

Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.

Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:

• Download Dagens Nyheter for iPad
• Download Dagens Nyheter for Android
• See all winners from the 2013 European Digital Media Awards and learn more about Dagens Nyheter’s tablet edition

What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:

• Sotheby’s International Realty
• Renault
• JPMorgan Chase
• Stryker Orthopaedics
• J. Walter Thompson/Casa
• Forrester Research
• And many more…

In case you missed out on yesterday’s Traditional Publishing session, get your updates here:

• Day 1 Summit Storify recap
• Complete Adobe Digital Publishing Summit Day 1 Recap

Below is the Storify recap of social media conversation from today’s Corporate Publishing   Summit. Check back soon to see more highlights and recaps from the event.

Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.

The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions.  Speakers include luminaries from the world’s leading brands, including:

RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.

• Register for the May 14 Summit for magazine and newspaper publishers
• Register for the May 15 Summit for corporations, brands, and educational institutions

Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.

Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.

Before the publishing process begins, it’s important to put a strategic plan in place.  Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS.  Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more.  From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.

We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:

• Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
• Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.

Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.

Publishers looking for new ways to connect with audiences on the go need look no further than the device many people carry with them every day—their smartphone. Rodale, publisher of Men’s Health magazine, is doing just that with an enhanced version of the magazine now available on the iPhone. You have seen our App of the Week videos and news announcements. Today, you can learn directly from the Rodale Publishing team, in both video and PDF format. 

Using Digital Publishing Suite, Men’s Health was able to create the iPhone version in-house in just 40 days, without hiring outside programmers. Icons and strong, consistent typography provide visual cues that help readers navigate and each animated workout exercise is presented on a single page, sequenced to walk the reader through the entire workout tutorial.

Built-in analytics in Digital Publishing Suite show that readers are spending up to an hour or more interacting with the brand. Subscription rates are booming–they now have more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.

Read the Success Story PDF here:
Rodale Inc. and Men’s Health: Publishing icon—optimized for iPhone

Watch the video here:
Digital Publishing & Rodale

Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:

Engaging Your Customers and Employees with Mobile Apps

Day/Time: Tuesday, 8:30 AM – 511A

Session ID: S7824

Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)

Description:

• Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
• View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
• Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.

Renault, the French auto manufacturer, recently launched a gorgeously designed app using Digital Publishing Suite that features its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand – but also tells the story of how Captur went from “concept to reality”. The app showcases the attention-to-detail that Renault infuses its products – and allows potential customers to experience these features in a way only the tablet app medium can provide.

For example, one portion of the app allows the user to interactively explore the different lighting features the car offers – illuminating not only the beautiful design of the car, but allowing the user to engage with the product as they are considering purchase. In addition, through video interviews with the designers of the vehicle and a special “making of” video that explores the genesis of the project, customers can become thoroughly acquainted with the brand and product line.

In considering the strategy for the app, Laurence Hertzberg, Director of Digital Marketing at Renault notes, “Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content.”

Renault designer Boris Petrovitch-Njegosh also writes, “Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process.”

See a short video about the app (subtitled in English), and also download from the App Store below.

• Download the Renault Captur: From Concept to Reality app on the App Store
• View the App of the Week video highlighting the Renault app

By Teresa Demel

Sockupied is a digital-only magazine designed for knitting enthusiasts. It is published by Interweave Press, which owns 15 consumer art and craft magazines such as Crochet and LiveWire (both of which are built with DPS and available on Apple Newsstand). I am not a knitter myself, but many of my friends are. They pore over pictures and patterns of sweaters and socks, looking for their next creation. Sockupied feeds their appetite, with images of inventive knitting patterns, and easy to follow instructions.

“Sockupied is that feeling you get when you wish your ride were a little longer so you could finish your heel turn.”
          -  Sockupied Editor Anne Merrow

As I have mentioned before when I reviewed Cook’s Illustrated and National Geographic Kids, Adobe Digital Publishing Suite is a great way to enhance any tutorial in a publication. Slideshows, nav-to and videos allow publishers to break down instructions and visually demonstrate how to do something. Sockupied is no exception.

In this app of the week video, I demonstrate three levels of engagement with the Sockupied audience. For inspiration, the publication uses slideshows to show multiple views of pairs of socks. It provides basic instruction on how to measure a foot in preparation for knitting, as well as what patterns to follow. For more complicated techniques, such as heel turns, it uses video to flesh out the procedure.

• Watch the Sockupied by Interweave app of the week video to see an example of a motivational and instructional knitting magazine.
• Download Sockupied for your iPad

By Teresa Demel

Unless you have you been hibernating for the last six months, you know that Microsoft has been heavily advertising both Windows 8 and the Surface tablet. The Centre for Brand Analysis shows that Microsoft’s brand ranking of the Official Top Consumer Superbrands has leaped from 45^th to 3^rd place since 2012. The ads are not only compelling and fresh, but they are everywhere… including on the iPad.

This week I am featuring two ads from Microsoft. Windows 8 is featured in the January issue of WIRED. Subscribers get to interact with the Windows 8 interface, made possible by HTML animation.

When the February issue showed up in Newsstand, subscribers got a taste of the Surface. One of the more rare and fun overlays used by DPS customers is the image sequence overlay. In the February ad, WIRED’s technophile audience gets to rotate the Surface 360 degrees and see it from all sides – including how the stand works. In addition, the ad includes a snappy video, showcasing the different colors of Surface keyboards available. Both of these forms of interactivity mirror the first steps in shopping for hardware and answer some basic questions: What does it look like? How does that detachable keyboard work, anyway? Can it stand up so that I can watch movies? Will it match my shoes? (Okay, maybe not that last one.)

• Download any issue of WIRED to see compelling ads targeted to its technologically savvy audience.
• Watch the Microsoft ad of the week video on Adobe TV.

Many of us have heard Chris Hughes, co-founder of Facebook and one-time social media advisor to President Obama’s 2008 campaign, speak on NPR and elsewhere about his March 2012 acquisition of The New Republic and his plans to reinvent it for the digital age. Hughes has been sharing his fresh and visionary take on how the New Republic will respond to the evolution we’re seeing in publishing, including broader business models that capitalize on consumers’ reading habits  – especially as phones and tablets continue to proliferate.

When the New Republic was looking for a solution to create the digital version of their magazine, it was critical that they find a tool that would enable the delivery of their content through a cutting edge reading experience on a rigorous bi-weekly production schedule–all while leveraging resources they already had. We’re happy to announce that they chose Adobe Digital Publishing Suite.

From Dirk Barnett, creative director:
“Having worked successfully with Adobe to relaunch the Newsweek iPad app in January 2012, I knew when I came onto The New Republic that DPS was the way to go. With my team already fluent in CS6 and DPS, it was a no brainer.”

Since launching in early February, the small team at The New Republic has made smart and consistent design decisions that are laying the foundation for a nimble workflow and engaging reading experience that they can build on for years to come.

Read and listen to Chris’ NPR interview here

Download The New Republic for iPad