December 14, 2012
Engine Creative agency used Digital Publishing Suite to build and release the first interactive edition of TopGear for the iPad: The 2012 Awards Edition. TopGear is not only the UK’s leading car magazine, but also a BBC television series in which Jeremy Clarkson, Richard Hammond and James May test drive and review motor vehicles for enthusiasts.
As Andy Wise, Engine Creative’s strategic director stated:
The iPad edition is a must-have for all fans of the TopGear brand as it combines the great editorial content of the magazine, the detail and interactivity from the website, and the top quality video content you associate with the TV show.
Words can describe the attributes of a car, but only a video of a Dacia Duster SUV driving through the mountains of Peru can fully illustrate how it handles rough terrain. The app embraces interactivity provided by Digital Publishing Suite, allowing readers to zoom in on the dashboard of a Pagani Huayra, or ride around the racetrack in a Toyota GT86. The TopGear app is truly an adventure.
- Download TopGear Magazine on the iPad.
December 6, 2012
The largest consumer magazine publishers in the world are powered by Adobe Digital Publishing Suite
Adobe is excited to announce that Time Inc. is publishing Real Simple to the Apple App store using Adobe Digital Publishing Suite (DPS). With launch of this app, Adobe now powers mobile and tablet apps to the top five largest consumer magazine publishers in North America who collectively deliver content to over 200 million readers in North America. Time Inc. now joins Meredith, Hearst, Condé Nast, and Reader’s Digest, all of whom are partnering with Adobe to digitally publish magazines as apps for iPad, iPhone, Kindle Fire and other leading Android tablets and devices. With support from Adobe, these leading publishers are demonstrating innovation through stand-out mobile applications that have been lauded for their high quality design and extended consumer engagement.
The publishing industry has undergone considerable transformation in the last three years. With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.
Reading behavior of magazine and newspaper apps continue to be shaped as we move into 2013. However, Digital Publishing Suite applications are setting the standard for excellence in readership. A recent report from iMonitor shows that the top five apps to achieve a perfect iMonitor app rating were built with DPS. These apps were highly scored because they are “easy to navigate and appropriately leverage the iPad’s capabilities to both fully engage their users and to expand upon the service typically provided by more traditional media forms.”
In the last 12 months, there have been over 50M issues downloaded from applications created with DPS. Additionally, data from these applications indicates that users are willing to pay for digital content with over 60% of readers purchasing an application as a single issue or a digital subscription.
The successes go on. National Geographic recently stated that they are expecting to exceed their goal of 300,000 paid digital readers before the end of the year. Hearst has over 1M digital readers and continues to grow. Rodale recently noted that they predict that Men’s Health will surpass 100,000 paid digital readers this year. While still small compared to print circulations, digital circulation will continue to climb as the number of tablets and smartphones accelerates. Case in point, roughly 1 in every 2 adults in the US is expected to have a tablet by 2013 (117.4MM users). That is a lot of potential magazine and newspaper readers.
Adobe is proud to be working with many of the world’s most renowned publishers. Our goal is to empower publishing companies with innovative tools, technology, workflows and support to ensure their brands can be designed and delivered to readers where and when they want to engage with their content.
November 20, 2012
By Teresa Demel
As part of my job, I read a lot of magazines built with Digital Publishing Suite. (I know, I know… rough life.) I often stumble across great ads worth sharing, and you will sometimes see an “Ad of the Week” in your feed instead of an “App of the Week.”
For publishers, advertisements are an important revenue stream. For advertisers, their placement and value are carefully scrutinized to maximize return on investment. Ads built in Digital Publishing Suite apps can be extremely high value for both parties when executed well.
REI ad using the Scratch-off Effect
The REI advertisements built into Digital Publishing Suite are both targeted and engaging. REI, a supplier of outdoor gear, sponsored the “Gear Guide” issue of Backpacker, a surefire way to reach the target demographic: people passionate about exploring the outdoors. They use interactivity in order to not only lengthen the amount of time that readers spend in the ad, but also provide moments of joy and entertainment.
Check out three ads featured in this video
- Watch a video introduction with a personal message from the people at REI describing why they are sponsoring this issue.
- Swipe the snow off the page to reveal an REI ad underneath. The designers used the scratch-off effect to create this interactivity.
A tutorial for the scratch-off effect is available in DPS Cookbooks. There is a great discussion in the DPS forum on creating the parallax effect. If you have found any other helpful tutorials on these effects, please post them in the comments below.
April 6, 2012
To show off the value of Adobe Digital Publishing Suite, Adobe recently worked with Hybrid Design to create the internal DPS Sales Tool iPad app. The experience benefitted both Adobe and the agency. According to Dora Drimalas, principal at Hybrid Design, “Digital Publishing Suite opens the door to create all kinds of apps and services for our clients that drive merchandising, brand loyalty, customer acquisition, and more.”
Hybrid Design easily created the feature-rich app for Adobe in just four weeks using Adobe InDesign software. Apps developed with Digital Publishing Suite can increase merchandising, brand affinity, and boost conversions. Instead of passing around tablets to showcase apps that customers have created, Adobe can simply use its own app to demonstrate the interactive feature set.
The DPS Sales Tool app gives Adobe global sales teams immediate access to content that can be updated with ease. The app lets account managers engage with customers using Adobe’s own app as an example of a direct sales use case. It also enables sales professionals to showcase customer implementations, white papers, slideshows, and videos—which makes the presentations even more visually compelling. Using the app, Adobe can illustrate to customers how app content can be distributed behind a firewall for internal groups.
Integrated analytics within the DPS Sales Tool app also provide Adobe with a way to track usage and decided on future enhancements to the app. The company can see what salespeople are showing most, and determine which interactive features and sections are gaining the most traction. For example, analytics show that up to 80% of the account managers or solution consultants who downloaded the application spent up to 30 minutes per application visit and, 55% of monthly visitors leveraged the Digital Publishing Suite Pitch folio included in the application.
Lynly-Schambers-Lenox, group product marketing manager of Digital Publishing Suite at Adobe says, “We’ve experienced it ourselves: Adobe Digital Publishing Suite can empower enterprises and publishers in a vast number of useful and productive ways.”
- Learn more about the Adobe DPS Sales Tool app.
April 4, 2012
The medical manufacturing, pharmaceutical and biotechnology industries have a real opportunity for improved patient and healthcare provider engagement through tablet applications. Apps can help life science organizations in myriad ways – including establishing positive, ongoing brand relationships between health care professionals and patients, accelerating the sales cycle and delivering higher recall rates to drive revenue and build market share, leveraging mobile marketing channels to expand reach of brand and content, and maximizing organizational efficiencies. The following types of apps are showcased in the App of the Week video, which features medical and dental apps.
- Sales apps can quickly deliver product information to busy healthcare professionals and increase the effectiveness of the sales process
- Medical journal apps using interactivity can provide more comprehensive professional development for health care providers
- Patient education apps can drive brand awareness and deepen patients’ health care knowledge, allowing them to take better control of their health care
The Digital Landscape
- Everyone’s Going Mobile
Today’s environment is rapidly evolving, driven by the proliferation of devices people use to consume content - both at home, at work and on the go. Not too long ago, healthcare professionals and consumers depended solely on their desktop computer or laptop to access online information. Now, a growing number of healthcare providers and consumers are likely to seek out content across a multitude of devices on a daily basis.
- Patients are Researching on Devices
Patients want to be in full charge of their medical and health care decisions and are researching and learning about disease, disease management and therapies on their own. Tablet applications offer the opportunity to more effectively inform patients and establish product preferences.
- Health Care Providers Rely on Mobile Technologies
We know that healthcare providers are using devices while at work. Surveys conducted for the pharmaceutical industry in mid-year 2011 found that 64 percent of doctors have a smartphone, while 27 percent of primary care providers and specialists say they have a tablet.
In the past year, pharma investments in smartphone apps, social media platforms, and wireless devices have grown 78 percent, according to Ernst & Young’s Annual Global Pharmaceutical Report.
Ownership of devices by pharma/health sciences industry is 5X general population. 1 in 5 physicians plans to purchase a device in next year (Epocrates, survey, 2010)
Today, sales reps are under increasing pressure to represent more products in less time. Historically, reps had seven to ten minutes with a physician, and now they only have two to four minutes. In addition, they are responsible for a broader array of products. Essentially, they need to entice the physician with more compelling information in less time.
Roche has armed their 31,000 sales reps with iPads in the last year. As tablets make their way into the enterprise as sales tools, sales teams can integrate all customer-facing information into one tablet app, such as white papers, product information, and surgery videos, reducing the cumbersome materials associated with the sales cycle. At the end of the sales meeting, the salesperson can also order patient brochures and other ancillary materials for the doctor without leaving the app, streamlining the sales process.
Tablet apps can quickly and cost effectively deliver product information to busy health care professionals. In a survey conducted with 100 physicians, two-thirds had viewed details on a tablet device, and 68% reported being very satisfied with the format.
In this week’s app of the week video, we show a product detailing app for dental implants, which includes video tutorials and product specs. Product detailing is richer when Digital Publishing Suite features are applied to the app. For example, 360 degree rotation allows the dentist to see devices from all angles. After the sales rep shares information with the customer, the dentist or oral surgeon can download the app from the app store and refer to the tutorials as needed.
Medical Journal Apps
More than 30% of physicians have an iPad, which far exceeds the national average. This shouldn’t be a surprise — health care professionals are constantly on the go and need access to up-to-date information. Journals from medical associations and companies keep medical professionals on top on the latest advancements.
The high resolution iPad (both the earlier and the new version) allow health care providers to see a high level of detail. In the medical field, microscopy is instrumental in understanding disease formation and therapeutic mechanisms. In addition, videos are the most effective way to model interactions on the cellular level. Therefore, not only do tablet apps engage health professionals on their preferred devices, but they allow journals to more clearly communicate technical, peer reviewed information – especially for people who are constantly in motion.
Patient Education Apps
When patients have health care questions, they often seek it out on their own. In fact, approximately 80% of patients seek out health information on the web. The tablet is a great way to connect with and educate patients, especially since people tend to spend more time consuming content on tablet devices than they do on the web.
In this week’s app of the week video, we show the Mayo Clinic’s app designed to educate the general public about research being performed at the clinic. The articles use videos, pinch and zoom photos, and interactive quizzes to show how diseases progress, and how the therapies designed at the Mary Clinic help slow or stop disease progression.
Tablets are the perfect medium to distribute and communicate accurate medical information – for sales teams, medical professionals, and patients. Check out the app of the week video to see this in action!