October 13, 2014
The financial services industry is notorious for fiercely competing for customers. Leading investment research firm Morningstar knows this, and is developing new ways to care for its most valuable assets.
Morningstar is investing in customer retention and satisfaction by standardizing on Adobe Digital Publishing Suite. Originally, the company developed a native iPad app version of its newsletter StockInvestor to capitalize on investors’ increasing use of tablet devices. But Morningstar quickly realized ongoing maintenance of a custom app required extensive development time and effort.
“Adobe Digital Publishing Suite allows us to incorporate video and multiple live data feeds, something that was not easy when we were producing our native mobile app,” says Christopher Cantore, Morningstar design manager. “Even more importantly, Adobe Digital Publishing Suite supports an initiative to move to market more quickly and standardize design wherever possible.”
Since migrating to Adobe Digital Publishing Suite, Morningstar has been able to integrate its print and design processes and launch a new app, DividendInvestor, without adding staff. Plus, customer engagement is at an all-time high, reaching 99% of all self-identified subscribers with iPads.
Read the full success story.
September 29, 2014
Foreign Affairs Uses Drupal to Dramatically Streamline Publishing Workflow and Integrate Their Digital Edition
Foreign Affairs, published by the Council on Foreign Relations, has been a leader on American foreign policy and global affairs since 1922. They have grown into a multi-platform media organization with properties that include a print magazine, website, mobile site, two digital editions built with Adobe DPS, social media feeds, events and more. Its contributors drive the conversation about the most crucial issues in the world today and are able to reach readers wherever they want to consume content.
While delivering a multi-platform strategy is essential in publishing today, developing a single, unified workflow that enables seamless publishing to all of these platforms—including the iPad– is not always easy. Foreign Affairs set its sights on this goal and partnered with DPCI, an interactive technology agency with deep roots in publishing and extensive Adobe DPS expertise, to tackle the job. Together they delivered a game-changing workflow that eliminated countless hours of tedious work while delivering a consistent brand experience across properties and improving speed to market.
At the heart of this new workflow is Drupal, Foreign Affairs’ existing content management system. Drupal was established as the single source of content and the engine that would deliver the content wherever it needed to go, including website, EPUBs and most importantly, their iPad Extra digital edition. Historically, digital editions have been viewed as a barrier to creating a unified publishing system. However, working with DPCI, Foreign Affairs was able to integrate their iPad Extra, a bi-monthly digital edition that is a collection of web-original articles–and a complement to their monthly issue–into this workflow.
DPCI implemented DPSBridge, a Drupal 7.x module that enables content delivery to a digital edition straight from the source content in Drupal, without any interaction with Adobe InDesign. The new process eliminated the need for Foreign Affairs staff to copy and paste content from Drupal into InDesign to create the digital only iPad Extra issues. Eliminating this step was a huge benefit because it was a cumbersome process that took staffers significant time to complete.
From Lynda Hammes, Publisher, Foreign Affairs at the Council on Foreign Relations:
“Working with DPCI to simplify our production workflow has not only saved our editors countless hours of work, it has been a critical step in future-proofing the magazine’s content formats for new digital products.”
Be sure to read the full case study for a detailed overview of how Foreign Affairs has connected InDesign with Drupal and then Drupal with Adobe DPS, EPUB, and PDF, to simplify the process by which content is prepared for delivery to multiple formats.
Learn more about using your CMS with Adobe DPS here.
September 5, 2014
Originally, Accenture Interactive was faced with the challenge of delivering internal thought leadership content to its own executives. Developing an iPad app with Adobe Digital Publishing Suite (DPS) allowed them to do that, and much more. Now the app is also used as a critical tool when Accenture sales teams are presenting to executives of large companies around the world.
“Our Accenture Interactive app is really emerging as a powerful tool for both clients seeking information and for our sales team, especially in face-to-face situations.” – Molly E. Spatara, Global Director of Digital Marketing, Accenture Interactive
Accenture Interactive helps clients deliver the right digital experience to the right people at the right time. The Accenture Interactive iPad App is immersive, easy to update, and search. Downloads are up every month. Clients, sales representatives, and executives love it — and so do we. This app serves as a powerful example of digital marketing done right.
Why We Love This App:
- Presents the case for digital marketing with immersive, engaging multimedia across devices, while enhancing Accenture Interactive’s reputation as a digital thought leader.
- Showcases Accenture’s digital marketing mix that includes press releases, microsites, infographics, and ads.
- Uses DPS analytics capabilities to optimize folios — by examining what people search, read, and interact with — and then Accenture uses that information to fine-tune its content.
See it for yourself! Download the app here.
Interested in Adobe DPS?
August 12, 2014
UK retailer Shop Direct, has completely immersed itself in digital/web content, so that 81% of their sales are generated online. In order to continue the digital trend and strengthen its relationship with consumers, Shop Direct used Adobe Digital Publishing Suite to create more content-centric apps to showcase its products. Each app takes Shop Direct’s rich video and other online content and brings it to life on a mobile device, creating a more immersive experience than printed publications can offer.
“Our newer customers are younger, and fashion-led—paper to them is a little bit alien. We wanted to be where are customers are and our customers, no question, are in digital media,” explains Jonathon Wall, Group E-Commerce Director of Shop Direct Group.
Having experienced other Adobe products, Shop Direct decided to use DPS for its app product and found that it provided the best way to deliver engaging content without the cost of paper, or custom app development. Each piece of interactive content in its catalogs comes to life off the page and engages the reader.
“We put the commercial side in there as well, but first and foremost we put the engaging, immersive experience there,” says Wall.
Lower costs, as well as increased engagement and production flexibility are all benefits of mobile app publishing that Shop Direct has already seen. See other use cases and ways that Adobe DPS can bring these advantages to you: adobe.ly/1mGPeYc
August 7, 2014
New employees are often faced with an endless list of tasks at job orientation. Sony Latin America and agency JWT/Casa completely transformed their onboarding experience by producing an app created with Adobe Digital Publishing Suite (DPS) that engages the digital generation. Employees can discover the story of Sony through high-def video, explore company values through interactive content, and understand their roles through dynamic org charts — putting everything they need to succeed right at their fingertips.
“Sony saw an opportunity. To bring all of their content together and consolidate it into a really cool experience that would prove that they were thinking forward in terms of how they wanted to engage their new employees. It’s an example of how a company is totally transforming its processes, and thinking outside of the box.” – Douglas Fajardo, CEO, JWT/Casa
Why We Love This App:
- Showcases Sony Latin America’s innovation, a key priority for the company and the employees they hire.
- Engages the digital generation in their own language and saves time and money in the onboarding process.
- Provides a central library and learning resource employees can access throughout their careers.
- Increases interactivity and engagement and maximizes retention of information.
Interested in Adobe DPS?
July 31, 2014
Mobile is the new now.
The sales team at spirits distiller Rémy Cointreau is using Adobe Digital Publishing Suite (DPS) to transform their sales efforts. Gone are the bulky laptops and leave-behind printouts that clutter a bar environment. Sales representatives now present to potential clients with the Rémy Cointreau tablet app– letting mixologists explore stunning videos and interactive features on the tablet as the discussion evolves.
The portfolio of Rémy Cointreau as a company can now come to life right at customers’ fingertips. Alexandre Page-Relo, Chief Technology Officer at Rémy Cointreau said, “We realized it’s the 21st century. Let’s make something that’s enticing, that triggers conversation so we can exchange, instead of just talking.”
Why We Love This App:
- It’s two apps in one: landscape mode for client-facing presentations and portrait mode with presentation notes for sales training.
- Real-life demonstrations and cocktail measurements are made possible by a built-in calculator.
- Integrates social media and existing CRM, and provides constant connectivity to the greater global sales network.
- Provides a single digital library of sales and marketing materials, saving money and time.
“There is great simplicity in Rémy Cointreau’s idea to train sales teams and engage customers with a single tool. Reps can prep for customer meetings with notated versions of the materials they will be using to prompt customer conversations. One app, 2 purposes, built with the help of Adobe Digital Publishing Suite.” – Linda Page, Sr. Director WWFO Enablement, Adobe.
See how DPS helps other leading organizations transform their sales processes. Learn more ›
For more information on DPS, contact us or call 800-945-9131.
July 24, 2014
The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.
Why We Love This App:
- The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
- The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
- This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
- Users enjoy a globally consistent client experience, regardless of location.
“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.
Interested in Adobe DPS?
July 17, 2014
The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.
Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.
Why We Love This App:
- High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
- Content is available offline, allowing customers to interact with their dream car whenever, wherever.
- Audi can re-purpose existing content and make quick updates, saving money and effort.
See it for yourself! Download the app here:
Interested in Adobe DPS?
July 11, 2014
There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.
“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.
Why we love this app:
- Extends the game-day experience and engages the fan community all over the world
- Promotes a dialog between fans and the team via integration with Twitter and Instagram.
- Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
- Delivers a new way to engage with the franchise, creating a more robust brand experience.
- Connects in-seat, at-home and online experiences.
See it for yourself! Download the app here:
June 16, 2014
In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.
“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”
Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.
Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.
The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.
In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.
To learn more, watch our video or read our success story.
June 9, 2014
This year’s Digital Publishing Symposium was jam-packed with stories of how marketing leaders and visionaries are transforming their businesses around mobile and engaging with customers and employees through apps. Industry-leading brands and companies – including Pacific Life Insurance, Express, Rémy Cointreau, University of Alabama, and more – shared stories of how they’re using Adobe DPS to enhance sales enablement, engage more of their target audience and advance their approach to storytelling.
If you were unable to attend this year’s event, you can still get access to expert strategies and insights from industry leaders.
Visit the Digital Publishing Symposium site to access videos and presentations for the sessions.
June 5, 2014
Much like the aviation industry it covers, P1 Digital Media has changed dramatically with technological innovations of recent years. Formerly the publisher of a newspaper that was hand-delivered to each registered airplane owner in the United Kingdom, P1 now uses Adobe DPS to publish two highly interactive iPad apps, P1 Aviation Magazine and LOOP Aviation Magazine, that extend P1’s influence to aviation enthusiasts worldwide.
“When the iPad was launched we knew that we had the platform to innovate and change the way our business behaved and reach a global audience that we knew was out there,” says Sam Spurdens, director, P1 Digital Media. “Adobe Digital Publishing Suite makes publishing fun again. It’s not just about words, pictures, and captions, it’s about creating a holistic publishing model that’s there to entertain people with audio, video, and pictures. It’s about entertainment.”
Since launching the apps, P1 has seen revenue grow 74% year over year through increased revenue from advertisements that blend seamlessly into interactive editorial content. Using the analytics capabilities in Adobe Digital Publishing Suite, P1 discovered that readers spend an average of 77 seconds with ads. Ad content has resonated so strongly with readers that even early app issues from 2011 continue to draw noteworthy engagement levels.
To date, P1 Digital Media has seen more than 84,000 app downloads across its portfolio, which is twice the size of its former print database. Global readership has grown an impressive 700% since moving to digital editions with DPS, with 41% of subscribers based in North America.
- Read the case story: P1 Digital Media, taking flight with digital publishing
- Watch the Video on Adobe TV: Loop Media Resurrects Publishing Business with DPS
- Download P1 Aviation Magazine
- Download LOOP Aviation Magazine
June 4, 2014
Investment firms are known for making smart, sound business decisions. So when Lord Abbett decided to revamp its digital presence, they searched for the option that would yield the greatest return on their investment. What solution would allow them to maximize the reach of published content using new, immersive mobile channels and incorporate a versatile, cutting-edge content management system?
After assessing various solutions, Lord Abbett selected Adobe Experience Manager for content management and Adobe Digital Publishing Suite for creating digital apps that engage customers on devices. With the integration of DPS and Experience Manager, the firm already possessed the knowledge and tools they needed to take their dynamic digital presence to the next level. Using the integrated solution, they used marketing staff to repurpose content from Experience Manager into a DPS-produced app. As a result, the firm’s publication, Lord Abbett Perspectives, provides the financial world with timely economic updates and investment insights.
After implementation of the integrated solution, Lord Abbett saw immediate, positive results. They were able to publish their app using in-house staff, eliminating costly custom development cycles and accelerating normal production time by 50%. By keeping things close to home, they could make faster changes and additional updates to the app. Previously, the company published its previous app on a quarterly basis. Using DPS and Experience Manager, they are able to publish now on a monthly basis and engage with customers more often.
By using Adobe Digital Publishing Suite and Adobe Experience Manager, Lord Abbett has been able to leverage its creative assets across channels and deliver engaging experiences to its customers.
April 7, 2014
Accenture Interactive, a specialty group within international consulting company Accenture, helps some of the world’s leading brands drive multichannel marketing performance. One of the latest sales enablement and communications tools that Accenture Interactive has added to its mix is a digital app built using Adobe Digital Publishing Suite, Enterprise Edition. The app, Accenture Interactive, is a custom-branded showcase of the company’s latest research, reports, and insights for customers and prospects.
“Although this started as sales enablement, it grew from there,” says Molly E. Spatara, global director of digital marketing at Accenture Interactive. “Once we saw what we could do with Adobe Digital Publishing Suite, we realized there was tremendous potential to go beyond sales enablement to more deeply engage people with the Accenture brand.”
The app is the latest technology the firm uses to communicate with its customers and prospects. Since launching the iPad app in January 2013, Accenture Interactive has built more than 100 folios that address topics including marketing strategy and operations, analytics, media optimization, experience management, and social media.
The Accenture Interactive app has been well received and many executives embrace it as a key component of the integrated digital campaigns that support the launch of new research. Older content is replaced as new research becomes available, keeping the app fresh and relevant. Using the Custom Store capability of DPS, Accenture presents its folios in a rich, branded experience and organizes information into categories that support intuitive browsing.
Analytics in Digital Publishing Suite let the firm gauge the popularity of its more than 100 folios and refine the app experience. In addition to looking at what content is downloaded from other channels, Accenture is examining folio usage, interactivity, and how related content is accessed in the app to create the best possible experience for its audiences.
Accenture Interactive reports that it is seeing a steady rate of app downloads per month, with increases tied to paid search and paid social efforts. Accenture plans to continue investing in the app and growing its content library. The firm is also looking into opportunities to use of Digital Publishing Suite to create an app for its analytics content.
April 4, 2014
Organizations located in the heart of the Silicon Valley are often early adopters of the innovative technologies that surround them. El Camino Hospital, known as the Hospital of Silicon Valley, mirrors the tech-savvy community it serves by offering state-of-the-art technologies and highly skilled staff dedicated to the well-being of local residents.
The hospital has always strived to maintain a close connection with the surrounding community. The El Camino Hospital Health Beat app, created with Digital Publishing Suite (DPS), helps fulfill that mission by providing the latest information on medical advances, wellness advice and hospital services.
The app was produced with the DPS platform and created by Adobe partner Diablo Custom Publishing (DCP). The DPS platform was chosen because it provided the DCP designers with the ability to leverage existing workflows and assets. Content created for Health Beat’s print edition has been infused with interactivity, like slide shows and helpful videos, to keep readers engaged and informed.
“Adobe DPS enables the ability to create an engaging Health Beat tablet publication that fits our needs and budget,” says Chris Ernst, marketing and corporate communications at El Camino Hospital. “Plus, we can include more content in the app than what fits in the print version. So it’s not just a repurposing of the same content; it’s an enhancement of the print edition.”
In addition to providing readers with healthy living tips, the Health Beat app is positioned to be a key tool for El Camino Hospital’s continued outreach to its community. The interactive content found in the app will be promoted across the hospital’s social channels and website.