November 24, 2013
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from print to digital to reach key decision makers in B2B industries.
It was this acknowledgment that led them to select Adobe Digital Publishing Suite to create an interactive app that gives readers access to a highly engaging educational experience.
Thanks to immersive editorial and advertising content and access to highly informative analytics, GIE boasts reading sessions of up to 45 minutes, with multiple sessions per month with their app. This growth represents a 300% increase in engagement after transitioning from PDF replicas to the DPS interactive platform.
Chris Foster, President and COO of GIE Media, says, “Our biggest problem with flipbook magazines was the inability to track who was reading what, how many times they were opening it, how long they were in it and what article they were reading. With interactive app development, that went away completely. We can track everything.”
GIE has experienced similar successes when using DPS to reimagine advertisers’ print ads for the digital space. As readers spend more time engaging with the enhanced content, advertisers enjoy benefits including elevated viewership and click through rates, creating an entirely new revenue stream for GIE.
Watch the video to see how adopting Digital Publishing Suite has helped GIE Media drive down publishing costs while increasing reader engagement and advertising revenue.
November 21, 2013
When you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.
BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.
Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”
So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.
Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement
November 19, 2013
Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference
We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.
Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.
This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.
Learn more and register for the conference:
2013 Seybold Going Digital Conference
Read the case study:
Wolters Kluwer Health: Medical journal transformation
Watch the video:
Wolters Kluwer: Transformation of a global medical publisher
November 6, 2013
We’ve blogged in the past about leading global luxury real estate network, Sotheby’s International Realty, which equips its affiliates with a sales enablement app built with Digital Publishing Suite. Today, dive deeper into the Sotheby’s International Realty story through a short video that shows how the firm is using its Anthology app to enable agents with the latest interactive sales material – and how it drives ROI in the process.
Sotheby’s International Realty has over 13,000 sales associates in its network and needed to enable distribution of the most up-to-date sales enablement content to their affiliates. The app, Anthology: The Collection of an Extraordinary Brand, not only encapsulates everything that Sotheby’s International Realty does from a marketing perspective, but helps drive down publishing costs and enhance its direct ROI. View the video below to discover the story of the Anthology app, as well as how adopting Digital Publishing Suite has helped differentiate Sotheby’s International Realty within the industry as an innovative leader.
Watch the video to learn more:
October 4, 2013
The Personal Touch (And Swipe)
The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.
Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.
PDF Success Story:
Learn more and download the Raymond James Financial success story: http://adobe.ly/GBISuq
Download the WorthWhile app: https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8
September 17, 2013
When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.
The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.
The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.
Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”
Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement
September 13, 2013
Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.
The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.
Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.
September 12, 2013
The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.
Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.
Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.
Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.
There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.
And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.
Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.
Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.
The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.
Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.
The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:
‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.
‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.
‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.
‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’
Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:
Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market’; ‘Get this app for the puzzles alone’; ‘Great depth of content’; ‘Really interactive, love the 360s’; ‘Arrives on my iPad every morning… Soooooo easy to use’; ‘Really unique and intuitive interactivity, not seen this in other publications’; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.
You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.
September 6, 2013
Earlier this year, the National Committee of Royal Inauguration invited all Dutch citizens to send in their dream for the future of the nation. All entries have been judged by a professional jury of prominent Dutchmen. A selection of 300 inspiring dreams have been bundled in the Book of Dreams. The first copy has been offered to the Dutch King and Queen today at the Royal Palace. As of today 06:00pm, the paper version is available free of charge for all households in the Netherlands and the Carribean part of the kingdom.
The digital, interactive version of the Book of Dreams, created with Adobe Digital Publishing Suite, is also available free of charge for all inhabitants of the Netherlands and the Caribbean part of the Dutch kingdom. Along with the paper version, iPad, iPhone and Android tablet users can read the book on their phone or tablet.
The digital version of the Book of Dreams contains additional interactivity like enlarged display of photos, additional video and photo materials, and a unique video of the inauguration of King Willem Alexander on April 30, 2013. The digital interactive edition of the Book of Dreams has been developed at the request of the National Committee of Royal Inauguration and published by publishing house Nieuw Amsterdam. The Dutch mobile software developing agency The Saints is responsible for the creation of the digital version, using Adobe’s Digital Publishing Suite.
September 3, 2013
By Teresa Demel
DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to advertise in Martha Stewart magazine. The trickier part is making it fit into the editorial of the magazine, which Home Depot nicely executes with DPS interactivity.
Home Depot uses DPS in the following ways:
- The image sequence feature extends the view of a room beyond the standard page size.
- Buttons and multistate objects/slideshows allow readers to tap through “Get this look,” “Picking your palette,” “Tricks of the trade,” and “Shop now.”
Martha Stewart fans lean on her advice when decorating their homes. The Home Depot ads fit into the editorial because they don’t just advertise paint and encourage readers to shop online. They also provide advice on how to choose the right colors and brushes, consistent with the voice of Martha Stewart magazine.
- Watch the Ad of the Week – Home Depot in Martha Stewart video on Adobe TV
- Download Martha Stewart on iTunes
August 9, 2013
By Teresa Demel
Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.
Buick uses Digital Publishing Suite to connect with readers in the following ways:
- It features the Buick Verano in the context of an article on understated luxury, using buttons and multistate objects/slideshows to provide detail on Buick’s luxurious features
- Buttons and multistate objects allow readers to change the color of the interior and exterior of Buick Verano so they can see which color best fits their style
- Auto-play video show readers the smooth driving experience of the Buick Verano
- Web overlays link to the Buick website, allowing readers to further research the car before heading into the dealership
August 7, 2013
We’re thrilled to announce that Vanity Fair has launched the iPhone version of its publication using Digital Publishing Suite. With its signature mix of pop culture, business, politics, and fashion, the magazine is now available to readers in an on-the-go format, specifically formatted for iPhone 5, iPhone 4/4S, and iPhone 3GS. The iPhone edition follows the successful launch of the brand’s iPad edition and enhances the content of the print magazine with videos, photos, slideshows, interactive infographics and more – to engage readers.
In a nod to Liberty magazine, which first launched its reading times in the August 6, 1927 issue, Vanity Fair is the first publication to sort its mobile app’s content by reading time, categorizing the magazine’s features in a table of contents broken down by “Short,” (five minutes) “Medium,” (5-10 minutes) “Long” (10 minutes or more) reads, and “Everything Else.”
The result is a beautifully formatted iPhone app that engages Vanity Fair’s audience with its signature content – produced from print assets for the smartphone screen size—using Adobe Digital Publishing Suite and Adobe Experience Manager.
Be sure to download the September issue and be sure to spend 10+ minutes reading the “long” cover story featuring the late Princess Diana.
- Read the Vanity Fair announcement
- Download the Vanity Fair iPhone app from the App Store
August 2, 2013
By Teresa Demel
Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. I love finding DPS apps that use interactivity to provide instructional content. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.
In this app of the week video, I show how Lowe’s Creative Ideas uses DPS:
- Scrolling frames, buttons, and multistate objects allow readers to tab through one instruction at a time
- Video overlays show DIY projects in action
- Nav-to buttons, overlaid on a map, allow readers to jump to a topic that interests them most, rather than reading linearly
August 1, 2013
By: Sonia Sawhney
Marketing and communication brand, JWT, brings vast intelligence to life on the tablet with the launch of the JWTIntelligence iPad app. Recognized for provocative thinking, JWT inspires ideas beyond brand, category, and consumer conventions by converting cultural shifts into opportunities. The JWTIntelligence iPad app, made with Adobe Digital Publishing Suite, presents emerging opportunities to enable business gains, and makes decades of trends research and analysis available on tablets.
As a source for reference, entertainment, reflection, or inspiration, the app enables JWT to share trends research and analysis in a consolidated format on the iPad. In a recent press release, Ann Mack, Director of trendspotting at JWT revealed: “For the first time, JWTIntelligence has consolidated our trends research and analysis into a rich and robust package for the ipad.” Built with Adobe Digital Publishing Suite, the app is a true product of successful collaboration within JWT.
Now available as a free download to JWT employees, clients, members of the media and purchases of JWT’s annual report, the app brings JWTIntelligence’s trends content to life.
The app features:
- JWT’s interactive “10 Trends for 2013 and Beyond” made available with interactive components, worldwide trends and expert insights
- “100 Things to Watch” in a clickable grid exploring the latest developments in a variety of sectors
- Updated data, analysis, and rich content served in vibrant formats with videos and images.
- Shortcuts to JWT’s reliable trend reports and daily updates
Lear more about the JWTIntelligence iPad app in the recent PRWeb press release
July 26, 2013
By Teresa Demel
During Esquire’s May 2013 presentation at the Adobe Digital Publishing Summit, Mark Mikin, Mobile Editions Editor, announced Esquire Weekly, a first-of-its-kind weekly tablet edition of a monthly magazine. It features original stories by Esquire’s best writers and it’s free to digital subscribers.
David Granger, Esquire’s Editor in Chief, had this to say about the launch of the weekly:
“The Weekly will be a mix of all the things we do in all of Esquire’s various forms of expression. We’ve got Esquire’s editor at large A.J. Jacobs contributing an advice column of a type none of us has ever seen. We’ll tap our best contributors to Esquire.com—like Charlie Pierce and Josh Ozersky and Stephen Marche and the rest—each issue. Esquire magazine’s writers and editors will opine on and celebrate the things we get enthusiastic about. There’ll be some funny stuff. And we’ll toss a piece of ambitious writing into the mix each issue.”
I chose this as an app of the week because I wanted to share how a leading publisher is using DPS to deliver supplemental content in between monthly issues to keep subscribers connected to their brand.
In this app of the week video, I show:
- The segmented custom storefront that allows readers to easily find weekly issues
- The way in which the magazine is organized with one article per section, making the content easily digestible.
- How Editor A.J. Jacobs crowdsources content from readers through social media, and uses a web overlay to integrate his Twitter account with the article