Posts tagged "Customer Stories"

Adobe and JWT/Casa Miami: Event apps drive customer engagement

Adobe & JWT/Casa Miami

When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.

The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.

The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.

Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”

Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement

 

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11:00 AM Permalink

New Digital Publishing Suite Gallery: A Showcase of DPS Apps

DPS Gallery If you are looking for inspiration, examples of what you can build with DPS, or who else is using it today, we’re proud to invite you to visit the new DPS Showcase Gallery, powered by Behance.

Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.

The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.

Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.

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8:19 AM Permalink

UK’s Daily Mail Delivers iPad Edition to Reach its 1.8M Daily Readers

Screenshot: Daily Mail for iPad The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.

Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.

Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.

Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.

Screenshot: Mail Plus for iPad

There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.

And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.

Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.

Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.

Screen Shot: TV Plus

The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.

Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.

The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:

‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.

‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.

‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.

‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’

Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:

Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market'; ‘Get this app for the puzzles alone'; ‘Great depth of content'; ‘Really interactive, love the 360s'; ‘Arrives on my iPad every morning… Soooooo easy to use'; ‘Really unique and intuitive interactivity, not seen this in other publications'; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.

You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.

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1:00 AM Permalink

Digital “Book of Dreams” created with Adobe Digital Publishing Suite

Earlier this year, the National Committee of Royal Inauguration invited all Dutch citizens to send in their dream for the future of the nation. All entries have been judged by a professional jury of prominent Dutchmen. A selection of 300 inspiring dreams have been bundled in the Book of Dreams. The first copy has been offered to the Dutch King and Queen today at the Royal Palace. As of today 06:00pm, the paper version is available free of charge for all households in the Netherlands and the Carribean part of the kingdom.

The digital, interactive version of the Book of Dreams, created with Adobe Digital Publishing Suite, is also available free of charge for all inhabitants of the Netherlands and the Caribbean part of the Dutch kingdom. Along with the paper version, iPad, iPhone and Android tablet users can read the book on their phone or tablet.

The digital version of the Book of Dreams contains additional interactivity like enlarged display of photos, additional video and photo materials, and a unique video of the inauguration of King Willem Alexander on April 30, 2013. The digital interactive edition of the Book of Dreams has been developed at the request of the National Committee of Royal Inauguration and published by publishing house Nieuw Amsterdam. The Dutch mobile software developing agency The Saints is responsible for the creation of the digital version, using Adobe’s Digital Publishing Suite.

For more information on the Book of Dreams, click here.
For more information on The Saints, click here.

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7:01 AM Permalink

Ad of the Week – Home Depot in Martha Stewart

By Teresa Demel

Martha Stewart

DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to advertise in Martha Stewart magazine. The trickier part is making it fit into the editorial of the magazine, which Home Depot nicely executes with DPS interactivity.

Home Depot uses DPS in the following ways:

  • The image sequence feature extends the view of a room beyond the standard page size.
  • Buttons and multistate objects/slideshows allow readers to tap through “Get this look,” “Picking your palette,” “Tricks of the trade,” and “Shop now.”

Martha Stewart fans lean on her advice when decorating their homes. The Home Depot ads fit into the editorial because they don’t just advertise paint and encourage readers to shop online. They also provide advice on how to choose the right colors and brushes, consistent with the voice of Martha Stewart magazine.

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10:43 AM Permalink

Ad of the Week – Buick in House & Home

By Teresa Demel

Buick

Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.

Buick uses Digital Publishing Suite to connect with readers in the following ways:

  • It features the Buick Verano in the context of an article on understated luxury, using buttons and multistate objects/slideshows to provide detail on Buick’s luxurious features
  • Buttons and multistate objects allow readers to change the color of the interior and exterior of Buick Verano so they can see which color best fits their style
  • Auto-play video show readers the smooth driving experience of the Buick Verano
  • Web overlays link to the Buick website, allowing readers to further research the car before heading into the dealership

Download House & Home magazine from the iTunes store

Watch the Ad of the Week – Buick in House & Home video on Adobe TV

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10:53 AM Permalink

Vanity Fair brings its iconic title to the iPhone with DPS

Vanity Fair iPhone app

We’re thrilled to announce that Vanity Fair has launched the iPhone version of its publication using Digital Publishing Suite. With its signature mix of pop culture, business, politics, and fashion, the magazine is now available to readers in an on-the-go format, specifically formatted for iPhone 5, iPhone 4/4S, and iPhone 3GS. The iPhone edition follows the successful launch of the brand’s iPad edition and enhances the content of the print magazine with videos, photos, slideshows, interactive infographics and more – to engage readers.

In a nod to Liberty magazine, which first launched its reading times in the August 6, 1927 issue, Vanity Fair is the first publication to sort its mobile app’s content by reading time, categorizing the magazine’s features in a table of contents broken down by “Short,” (five minutes) “Medium,” (5-10 minutes) “Long” (10 minutes or more) reads, and “Everything Else.”

The result is a beautifully formatted iPhone app that engages Vanity Fair’s audience with its signature content – produced from print assets for the smartphone screen size—using Adobe Digital Publishing Suite and Adobe Experience Manager.

Be sure to download the September issue and be sure to spend 10+ minutes reading the “long” cover story featuring the late Princess Diana.

Vanity Fair for the iPhone

Learn more:

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9:37 AM Permalink

App of the Week – Lowe’s Creative Ideas

By Teresa Demel

Lowes

Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. I love finding DPS apps that use interactivity to provide instructional content. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.

In this app of the week video, I show how Lowe’s Creative Ideas uses DPS:

  • Scrolling frames, buttons, and multistate objects allow readers to tab through one instruction at a time
  • Video overlays show DIY projects in action
  • Nav-to buttons, overlaid on a map, allow readers to jump to a topic that interests them most, rather than reading linearly

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1:40 PM Permalink

JWTIntelligence iPad App brings to life trends intelligence with interactivity

By: Sonia Sawhney

JWT   JWT

Marketing and communication brand, JWT, brings vast intelligence to life on the tablet with the launch of the JWTIntelligence iPad app. Recognized for provocative thinking, JWT inspires ideas beyond brand, category, and consumer conventions by converting cultural shifts into opportunities.  The JWTIntelligence iPad app, made with Adobe Digital Publishing Suite, presents emerging opportunities to enable business gains, and makes decades of trends research and analysis available on tablets.

As a source for reference, entertainment, reflection, or inspiration, the app enables JWT to share trends research and analysis in a consolidated format on the iPad. In a recent press release, Ann Mack, Director of trendspotting at JWT revealed: “For the first time, JWTIntelligence has consolidated our trends research and analysis into a rich and robust package for the ipad.” Built with Adobe Digital Publishing Suite, the app is a true product of successful collaboration within JWT.

Now available as a free download to JWT employees, clients, members of the media and purchases of JWT’s annual report, the app brings JWTIntelligence’s trends content to life.

The app features:

  • JWT’s interactive “10 Trends for 2013 and Beyond” made available with interactive components, worldwide trends and expert insights
  • “100 Things to Watch” in a clickable grid exploring the latest developments in a variety of sectors
  • Updated data, analysis, and rich content served in vibrant formats with videos and images.
  • Shortcuts to JWT’s reliable trend reports and daily updates

Lear more about the JWTIntelligence iPad app in the recent PRWeb press release

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10:16 AM Permalink

App of the Week – Esquire Weekly

By Teresa Demel

Esquire Weekly

During Esquire’s May 2013 presentation at the Adobe Digital Publishing Summit, Mark Mikin, Mobile Editions Editor, announced Esquire Weekly, a first-of-its-kind weekly tablet edition of a monthly magazine. It features original stories by Esquire’s best writers and it’s free to digital subscribers.

David Granger, Esquire’s Editor in Chief, had this to say about the launch of the weekly:

“The Weekly will be a mix of all the things we do in all of Esquire’s various forms of expression. We’ve got Esquire’s editor at large A.J. Jacobs contributing an advice column of a type none of us has ever seen. We’ll tap our best contributors to Esquire.com—like Charlie Pierce and Josh Ozersky and Stephen Marche and the rest—each issue. Esquire magazine’s writers and editors will opine on and celebrate the things we get enthusiastic about. There’ll be some funny stuff. And we’ll toss a piece of ambitious writing into the mix each issue.”

I chose this as an app of the week because I wanted to share how a leading publisher is using DPS to deliver supplemental content in between monthly issues to keep subscribers connected to their brand.

In this app of the week video, I show:

  • The segmented custom storefront that allows readers to easily find weekly issues
  • The way in which the magazine is organized with one article per section, making the content easily digestible.
  • How Editor A.J. Jacobs crowdsources content from readers through social media, and uses a web overlay to integrate his Twitter account with the article

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12:29 PM Permalink

Oakland Museum of California app brings the Golden State to life

OMCA

With the new Oakland Museum of California app – produced with Adobe Digital Publishing Suite and available for iPad, Android and Kindle Fire –members and museum guests can keep up-to-date with museum news, as well as the stories behind the museum’s gallery exhibits. Serving as an enhancement to the institution’s print magazine publication, the OMCA app includes videos, slideshows, and interactive components that help bring the Golden State’s culture and history to life.

The app enables visitors to get a taste—in a fun and sophisticated way—for what’s new in the museum after a recent transformation. “Producing the magazine tablet app was one of the many aspects of the Oakland Museum of California’s promotional campaign supporting the re-opening of our Gallery of California Natural Sciences and the culmination of the Museum’s multi-year, $63 million transformation,” notes Kelly Koski, Associate Director, Communications and Audience Development, Oakland Museum of California. “Members and visitors alike have expressed excitement about the app.”

Utilizing videos and galleries, OMCA shares recent updates in the app using an interactive format, and also highlights upcoming exhibitions.  The added value of audio, video, and photographic elements, distinguishes the tablet app from the print edition with added engagement.

In addition, positive feedback from members and visitors about the app has helped guide the strategic direction that the Oakland Museum of California has planned for their digital edition. With new folios in the app planned for three times a year, OMCA is planning to time these updates with new issues of the print magazine. Green Members—members who receive only digital correspondence from the museum—have expressed special enthusiasm for the tablet edition. With this feedback and success as a foundation, the museum is also exploring additional opportunities to bring its publication to smartphones.

Built by Diablo Custom Publishing, in the most recent Oakland Museum of California app, you will find:

  • Exclusive photo galleries of behind-the-scenes content
  • Interactive and custom illustrated maps around the Lake Merritt neighborhood
  • Upcoming exhibitions and a preview of what’s to come at OMCA

Download the app from the iTunes App Store, Google Play, or Amazon to learn more.

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1:59 PM Permalink

App of the Week – The Washingtonian

By Teresa Demel

Washingtonian

Digital Publishing Suite is not just for big publishers. This week, we are featuring The Washingtonian, a monthly magazine that serves the Washington D.C. area. This magazine covers arts & culture, entertainment, business and politics for the D.C. area. According to an interview with David Van Voorhees, Digital Development Manager, DPS allowed the small publishing company to go digital in a short amount of time, provide fun content for its readership, and drive new revenue.

Watch the app of the week video to see DPS interactivity in action:

  • An audio overlay allows readers to simultaneously read about local musician Wale as well as hear a sample song from his latest album
  • Photo slideshows of food flesh out restaurant reviews
  • Slideshows of award-winning architecture bolster the story on notable homes

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3:54 PM Permalink

Discover how Adobe deploys Digital Publishing Suite

Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.

Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.

In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.

Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.

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9:55 AM Permalink

UCLA Anderson School of Management Releases Alumni App: Assets Digital

By Sonia Sawhney

Assets Digital

In higher education, DPS helps institutions increase engagement with prospective students, faculty, staff and alumni. In fact, institutions are finding great use cases for tablet publishing across the four A’s of education – in Athletics, with Alumni, in the Admissions office and, of course, in Academics.

One leading educational institutions using DPS to connect with alumni is the UCLA Anderson School of Management. The new iPad publication Assets Digital showcases stories from the alumni, faculty, and current students, along with forward-looking ideas from school’s community.

Before taking the publication digital, the printed version of the alumni magazine was distributed to 38,000 recipients.  Surveys revealed that readers were primarily interested in articles focus on alumni and industry relevant topics. With the help of the Joe Zeff Design team and Adobe Digital Publishing Suite, UCLA launched the digital alumni magazine: Assets Digital.

Assets Digital

 

The Reinvention Issue, one of the two available issues thus far, leverages interactive technology to engage readers and tell the school’s story.  Taking Risks Together, a video embedded in the app, is an engaging short clip that showcases how preparing for the rigors of business school starts outside of the classroom, where successful problem solving delivers immediate thrill. The compelling video clips, stunning photography, content rich articles, and clickable features within the app make the content consumption an enjoyable and entertaining experience.

Assets Digital

With three primary groups of focus: prospective students, alumni, and prospective employers, the app provides opportunities to get creative and think outside of the box. Working with Joe Zeff, the UCLA team was able to create a “Stay Connected” page. Complete with a live feed from the Dean’s new Twitter account, social network shortcuts, and more, the page serves as a great way for the alumni community to stay connected. The digital format of the Alumni Hub allows the community to immediately connect with the school, making all contacts and resources available at the fingertip.

In this video clip from Adobe MAX, Engaging Your Customers and Employees with Mobile Apps, Daniel Riley, Director of external affairs at UCLA Anderson School of Business, showcases the Assets Digital Magazine for iPad. (You’ll find the UCLA panelist presentation at: 15:40 – 23:25).

Download UCLA Anderson Assets Magazine for iPad on the iTunes App Store.

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3:18 PM Permalink

The Knot: M-commerce on the march

By Sonia Sawhney

The Knot

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.

With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.

The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.

Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:

Download The Knot Weddings Magazine App from iTunes.

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5:15 PM Permalink