January 10, 2013
If you were one of the many people scrambling to make your charitable contributions in the final days of 2012, you may be pleased to know that charitable organizations are working to make it easier for you to donate any time, from your preferred device. For example, the first digital edition of Heifer International’s World Ark magazine includes original material on the issues of poverty and agriculture, along with an embedded catalog with a range of gifts that can help people in the developing world become self-reliant.
Heifer International believes the compelling stories in its editorial portion of the magazine are a perfect fit with the catalog. Upon reading the editorial content, people who are inspired can take action—all within one connected user experience. The tablet edition’s embedded catalog includes links directly to the donation portal on the Heifer website. Once the transaction is complete, donors are returned seamlessly back to the app.
Donna Stokes, managing editor of World Ark, says, “Publishing World Ark and our catalog on the iPad and Android tablets using Adobe Digital Publishing Suite, Enterprise Edition gives us the opportunity to reach younger, tech-savvy donors interested in helping end hunger and poverty.”
Adobe Digital Publishing Suite was chosen as part of a holistic effort to reach new, younger donors and to engage them through the latest digital channels. For Heifer International, offering a digital edition is the perfect way to augment what to date has been a largely print-based donation initiative. Already, the app has been downloaded by users in 20 different countries, allowing the organization to reach a global subscriber base that is unattainable with its traditional, print publication.
Heifer International is also looking into the use of built-in analytics in Adobe Digital Publishing Suite to gauge what’s working best to continually improve its content and interactivity. The organization’s efforts have already had a major impact on families around the world.
Read the PDF case study here: http://adobe.ly/11d9xpv
January 9, 2013
By Teresa Demel
It is football week! On Monday, we introduced the Notre Dame Gameday app for the BCS football championship. Today, I’m sharing an app of the week video featuring the University of Oklahoma Sooner Gameday app. The Sooners used Digital Publishing Suite to create their weekly gameday program for football games on both the iPad and the iPhone. Their app is a great example of taking a successful print piece and adding interactive features available for mobile devices, heightening excitement around the content.
Some of my favorite features:
- The title page opens with a football announcer and cheers from the crowd (video overlay). I feel the enthusiasm already…
- The stats and information on the players go deep. Scrolling frames allow for longer bios and more stats on a single page.
- Fans can watch sponsored videos of great plays from past games: The Power Play, Catch of the Game, Delivery of the Half, and Teeth-Rattling Hit of the Game
- An audio timeline of last week’s match highlights game-changing plays.
Check out the Sooners app of the week video to see how DPS apps can deepen fans’ engagement and excitement for their favorite team.
January 7, 2013
Notre Dame Vs. Alabama
For this year’s BCS National Championship Football game, both teams on the gridiron used Digital Publishing Suite to power their event game day apps. The newest app produced using Digital Publishing Suite – the Notre Dame app – features player bios, videos, animation and immersive interactivity to engage fans and event attendees before, during and after the big day. With live Twitter streaming embedded in the app, the Fighting Irish can allow others to join a virtual tailgate party (#NDvsBama) with other Notre Dame fans…even before the game has begun.
Event apps augment the experience both for fans who can’t travel to Sun Life Stadium in Miami Gardens Florida for the game – as well as those who are in the stadium for the big day. Because Notre Dame and its design agency were able to use designers to produce the interactive app content using Adobe InDesign, they were able to avoid using expensive custom app development firms. Best of all, because of this workflow they were also able to speed the time-to-market with the app – producing it in only a short two weeks.
See more about the app experience in the short video below, and download the Notre Dame game day app to experience for yourself.
- Download the Notre Dame game day app from the iTunes store and follow along with the game today.
- Read a blog post about the Notre Dame app from Trevor Bailey, Director of Worldwide Education
December 24, 2012
Wouldn’t you like to give a little more this Christmas, without waiting in line, battling for parking spots, and did we mention- no waiting in line? John Lewis, UK’s largest department store retailer with 39 shops and a growing online business, has released a beautiful Christmas Annual app created with Adobe Digital Publishing Suite. Included in the app, you’ll even find the iconic tv advertisement featuring the heart wrenching snowman journey and tagline: “Give a little more this Christmas.” With the John Lewis Christmas Annual app, giving just got easier!
The free digital Christmas Annual, available on iPad, iPhone, Android devices and Kindle Fire, comes to life with enticing features, topical interviews, helpful tips and elegant photography. The intuitive design makes it easy to explore products and make purchases from the website with just a few clicks and swipes.
John Lewis understands that it’s not just about the product; it’s also about the experience. Interactive elements further enhance the app with creative highlights made possible with Adobe Digital Publishing Suite capabilities. The alluring video of the Victorinox Night Vision Swiss Army watch, the dancing Dune Bo Glitter heels, and the 360 degree rotating view of the KitchenAid 6.9L Artisan Stand Mixer, are just a few little surprises you’ll find wrapped up in this edition.
This app features not just the best John Lewis products, but also a Christmas gift guide, feature article, and gorgeous photography to whisk you away to wonderland. Whether you’re looking to purchase some new twinkle for tabletops, brush up your beauty knowledge with makeup tips, or just window shop while on the go, this app has it all.
Shopping elves worldwide, it’s time to stuff those stockings! Download the 5-star John Lewis digital Christmas Annual to give a little more this holiday season.
December 18, 2012
By Teresa Demel
Just in time for the holidays, David Jones, an up-market Australian department store chain, released its catalog built with Adobe Digital Publishing Suite. Often when I do my holiday shopping, I peruse through a print catalog on the couch and then power up my laptop to make a purchase. The digital catalog hits the sweet spot between those two stages of the buying process. I can look for ideas and when inspiration hits, buy the item without leaving the app.
In this app of the week video, I walk you through the “Gift Ideas” section of the catalog, as well as the “Gift Wrapping” feature.
- Unwrapping a gift with the swipe of a finger (created with the image sequence overlay)
- Flipping through gift idea options for a family member (built with the buttons and slideshow overlay)
We are seeing more digital catalogs built with Digital Publishing Suite every day. Publishing to a tablet allows catalogs to preserve the branding and browsing experience of a print publication, as well as incorporate the interactive features provided by a website.
Download the David Jones Catalog from iTunes.
Check out the app of the week video here.
December 14, 2012
Engine Creative agency used Digital Publishing Suite to build and release the first interactive edition of TopGear for the iPad: The 2012 Awards Edition. TopGear is not only the UK’s leading car magazine, but also a BBC television series in which Jeremy Clarkson, Richard Hammond and James May test drive and review motor vehicles for enthusiasts.
As Andy Wise, Engine Creative’s strategic director stated:
The iPad edition is a must-have for all fans of the TopGear brand as it combines the great editorial content of the magazine, the detail and interactivity from the website, and the top quality video content you associate with the TV show.
Words can describe the attributes of a car, but only a video of a Dacia Duster SUV driving through the mountains of Peru can fully illustrate how it handles rough terrain. The app embraces interactivity provided by Digital Publishing Suite, allowing readers to zoom in on the dashboard of a Pagani Huayra, or ride around the racetrack in a Toyota GT86. The TopGear app is truly an adventure.
- Download TopGear Magazine on the iPad.
November 29, 2012
Just in time for the giving season, Heifer International and Bates Creative Group released World Ark magazine and catalog, powered by Adobe Digital Publishing Suite. World Ark not only showcases the inspiring stories of individuals and communities impacted by Heifer International, but also includes “The Most Important Gift Catalog in the World,” which allows readers to invest in the lives of individuals in developing nations.
In this app of the week video, I share the story of a woman in Bangladesh, who was able to become financially independent through gifts from Heifer International. Her story of transformation is inspiring, brought to life by slideshows and video footage. In this example, we can see photos of children happily learning in school and a video of community members dancing together.
I also walk through the process of purchasing a cow through the catalog. Using buttons and slideshows, it is easy to navigate through the gifts, such as goats, chickens, and stoves, and learn how they will benefit recipients. Without leaving the app, readers can purchase a gift from the online store and return to reading about Heifer International’s work.
And yes, I did donate part of a cow on behalf of my dad. That wasn’t just my fine acting skills.
- Download World Ark magazine from the iTunes store
- Read the press release from Heifer International
- Watch the app of the week video here
November 20, 2012
By Teresa Demel
As part of my job, I read a lot of magazines built with Digital Publishing Suite. (I know, I know… rough life.) I often stumble across great ads worth sharing, and you will sometimes see an “Ad of the Week” in your feed instead of an “App of the Week.”
For publishers, advertisements are an important revenue stream. For advertisers, their placement and value are carefully scrutinized to maximize return on investment. Ads built in Digital Publishing Suite apps can be extremely high value for both parties when executed well.
REI ad using the Scratch-off Effect
The REI advertisements built into Digital Publishing Suite are both targeted and engaging. REI, a supplier of outdoor gear, sponsored the “Gear Guide” issue of Backpacker, a surefire way to reach the target demographic: people passionate about exploring the outdoors. They use interactivity in order to not only lengthen the amount of time that readers spend in the ad, but also provide moments of joy and entertainment.
Check out three ads featured in this video
- Watch a video introduction with a personal message from the people at REI describing why they are sponsoring this issue.
- Swipe the snow off the page to reveal an REI ad underneath. The designers used the scratch-off effect to create this interactivity.
A tutorial for the scratch-off effect is available in DPS Cookbooks. There is a great discussion in the DPS forum on creating the parallax effect. If you have found any other helpful tutorials on these effects, please post them in the comments below.
September 17, 2012
By Debbie Bates, president of Bates Creative Group
Note from the DPS team: Today we are launching a story and video about how the U.S. Marine Corps used Digital Publishing Suite to build its iPad application. Marines worked with Bates Creative Group to develop and execute their publishing strategy. We invited Debbie Bates to blog about the collaboration with the Marines and transition from print to mobile.
We all know that the evolution of the digital world is not slowing down, if anything it’s progressively speeding up. While the publishing industry has its roots in print, and print isn’t dead or dying, mobile is the platform of the future and must be successfully integrated into the brand.
When you look at the statistics and analytics of all of the available digital formats, none compared to the projected success that the iPad could yield. As a self-proclaimed techie, with a 20+ year career in magazines, I knew that no other format could match-up to what the iPad had to offer. As we were consulting with the Marines on new channels for the publication, we saw the iPad as the future…and today that future has become a reality. Currently, US iPad sales are equivalent to 1 in 9 of the US population, and according to Comscore, 98% of tablet data usage in the US is coming from the iPad (as of February 2012).
Bates Creative Group is an Apple shop, we have loved Apple products before they were very consumer oriented. The success of the iPhone revolutionized the cell phone market. So it was our natural instinct to assume that the iPad would create its own type of revolution in the digital world. We saw the promise of the iPad and knew there was something special about what we could do with Marines Magazine. With the tablet format, the digital publication offered the Marines the benefit of social engagement as well as user interaction on a level that magazine publications have never before been able to offer to its audience.
There were definitely hurdles to get over going through the process of evolving the print magazine into a digital one. It’s all about change management, you will adjust because you need to. However, knowing that there are benefits to this evolution makes it worth going over all those hurdles. A digital publication in the form of a tablet app has gamification elements that socially engage your audience in a fun and exciting new way. Through Facebook, Twitter, Google, their blog, website and all other channels involved, the digital magazine gives the Marines a weekly reach of about 3 million people. It also gives the Marines immediate feedback for every issue.
Adobe’s Digital Publishing Suite fit into this strategy in many ways. We started by creating a custom app with an independent developer and then transitioned to using Adobe and the Digital Publishing Suite. Bates Creative uses Adobe products every single day, and we put our trust into those products. The combination of a tablet app magazine and Adobe DPS now gives readers the ability to view photographs in 360-degree views, videos and animations, all things that were not possible with a print issue. We trusted that Adobe would be on the forefront of tablet capabilities and knew that with cross-platform creation, DPS would be the perfect fit for the new Marines Magazine App. Since the creation of the mobile app, Marines Magazine has yielded great success. The app was recently named in a Top Ten List of government apps by InformationWeek. The Marines Magazine app deploys to both Apple iTunes and Google Play.
Since its first issue in 1915, Marines Magazine has always had the goal of reaching enlisted Marines around the world, and the print magazine was loved by all that received it. The idea of creating and publishing a digital version of the Magazine became a reality at the perfect time. Not long after the iPad version of the Magazine was published, the Department of Defense eliminated the budget for print publications. With the print budget gone, the Marines now fully rely on their digital presence to reach their audience. A digital publication that is available on mobile devices is now the way for the Marines to continue to get their content and stories out there. A free digital publication in the form of a tablet app broadens the audience and the ability for the Marine Corps to tell their story. They are now able to reach more people, including a younger audience and potential new recruits.
Debbie Bates-Schrott, President, Bates Creative Group
Debbie is the founder and chief communications strategist of Bates Creative Group. For more than 20 years, she has led award-winning teams in creative art direction, branding, magazine design and marketing collateral development. Debbie’s more than 70 design awards recognize her exceptional work for organizations as diverse as Cisco Systems, the American Marketing Association, the Land Trust Alliance, the Pentagon Memorial Fund and the U.S. Marine Corps.
Debbie has a strong understanding of marketing communications and design issues, and is intimately involved with every client project. She has a proven ability to anticipate changing business situations, make a rapid and accurate assessment of the opportunity, and respond with creative communications solutions. Debbie thrives in high-pressure, dynamic situations. http://batescreativegroup.com/
September 13, 2012
By Teresa Demel
Meredith Corporation uses Adobe Digital Publishing Suite to create Fitness Magazine for the iPad. This app of the week video features easy to follow workouts and recipes created through interactive overlays, as well as high value product placement that drives readers toward immediate purchase.
While the digital version of Fitness appears similar to the print version of the magazine, style sections with product placement allow readers to view a fashion layout, tap on the product description, and then open up a web overlay to visit the product store and make a purchase – all without without leaving the app. The reading and shopping experience blend together, resulting in instant gratification for both the reader and the retailer.
Flipping through the magazine, readers can follow workouts that use a combination of how-to videos as well as photos and written descriptions, catering to readers who may be following the workouts in public, or in the privacy of their own home. In the nutrition section, recipes are neatly displayed as slideshow overlays, allowing readers to flip through different versions of omelet preparation.
Digital Publishing Suite Overlays Featured:
- Web overlays for product placement
- Video overlays for workouts
- Slideshow / Multistate objects for workouts and recipes
Watch the Fitness App of the Week video here:
September 6, 2012
Better Homes & Gardens uses Digital Publishing Suite, Enterprise Edition, to cross- promote content, enable easy navigation, and provide high value product placement opportunities in its timeless publication.
Better Homes & Gardens is the 4th best selling magazine in the United States. It embraces monetization opportunities through several Enterprise features available in Digital Publishing Suite. The attractive custom store allows the publisher to promote back issues and special editions, as far back as April 2011. By using direct entitlement, print subscribers can gain access to interactive, digital versions of the magazine. In addition, the custom navigation bar allows readers to easily jump to the Table of Contents, current cover, and Help site.
Because Better Homes and Gardens features style and design ideas for a DIY-inclined audience, it uses the slideshow feature in Digital Publishing Suite to toggle between attractive, clean layouts and detailed product information. In this episode I share my favorite use of Digital Publishing Suite: readers can view a room in six different colors, see how the mood changes with each hue, and then navigate to the website to purchase.
August 24, 2012
By Teresa Demel
Nature Publishing Group recently introduced the tablet edition of Scientific American for iPad. In order to stay connected to its subscriber base, the publication uses direct entitlement, available in the Enterprise Edition of Digital Publishing Suite. Since I have a subscription to the print version of the magazine, I demonstrate the effortless one-step process of gaining access to the digital version.
As a magazine renowned for educating the public about scientific methodology and insights, Digital Publishing Suite allows Scientific American to more clearly illustrate scientific processes, such as how psychologists research animal desire and aversion, or concepts, such as the neural pathways that regulate pleasure.
August 16, 2012
Men’s Health, published by Rodale Inc. and the world’s largest men’s magazine brand with print circulation of 1.9M, was the first Digital Publishing Suite magazine to be developed for the iPhone. It launched in June 2012 and saw a leap in mobile readership. Today, the September issue has been released offering a dynamic, interactive reading experience, designed specifically for the 3.5” screen.
The magazine industry recognizes the opportunity to reach 220 million iPhone and iPod Touch users as important for driving loyalty and growth in its subscriber base while providing a unique platform for advertising sponsorships. In their newest iPhone issue, Men’s Health has developed a thoughtfully designed interface that provides the same high quality reading experience as tablet and print.
The team at Rodale had two major goals with this latest issue – make a magazine experience that was highly tuned to portability and deliver dynamic content that leveraged the multimedia capabilities of the iPhone. The design and production team at Rodale structured the iPhone app layout based on the smartphone user experience. The iPhone app allows a reader to easily jump in and out of content – read quick statistics while waiting in line or reference a workout routine while at the gym. Readers can also dive deeper into an article when riding the subway or sitting on the couch at home.
To enable a clean user experience, the team implemented innovative, top level navigation which includes colorful iconography that organizes information in a very visual way, as well as title pages with large font that dissolve into the article. The team also made smart use of overlays – such as videos of workout routines and an audio recording of Garrison Keillor. With the iPhone screen size, the publisher has successfully maintained a proper balance between imagery and text so that the content feels natural to consume.
Rodale has already seen the Men’s Health iPhone and iPad apps bring new readers to the brand and re-engage previous subscribers. Men’s Health readers are sure to be pleased with the latest iPhone app, finding it easy to progress from short- to long-form reading. The iPhone application joins the highly successful iPad app and has let the Rodale brand shine in a different mobile channel, giving them a boost in building a strong brand in the digital space.
The app of the week video shows off the iPhone user experience. The content remains the same as the print edition and iPad app, but the design changes based on the form factor and user experience. Check out the video below to see how the Rodale team designed the app for a small screen, while still delivering an engaging and fun reading experience.
August 8, 2012
By Teresa Demel
By now, I am sure you have read the latest news about The New Yorker on the iPhone from Fast Company, Mashable, and All Things D. You have seen the video starring Lena Dunham. The team at Adobe is excited to see it in action. Check out the app of the week video below, where I walk you through the latest issue.
August 7, 2012
Today, The New Yorker iPhone edition launched using Digital Publishing Suite. The iPhone app has every story and cartoon included in the print edition made more engaging through smart use of interactivity.
Delivered each Monday to a reader’s mobile device, the singular content and classic design of the magazine has been translated to the iPhone platform allowing The New Yorker to build their brand and extend their reach to 220 million iPhone and iPod Touch users worldwide. Smartphones are a constant in readers’ daily lives, and publishing to the iPhone gives The New Yorker another opportunity to connect with its existing readers as well as new audiences – while on the go, waiting in line, or sitting on the couch at home.
The iPhone app includes all the great content from the print issue, plus the highly engaging audio, video, and slideshow features included in the iPad app. With the iPhone app, the design and editorial teams at The New Yorker have proven that the integrity of a magazine can be maintained on a small screen. With thoughtful design and a keen understanding of how their readers like to engage with digital issues, The New Yorker has proven that long form content can be easy to consume and navigate, while honoring the branding of the magazine, and taking advantage of the iPhone’s connectedness and multimedia capabilities.
The greatest strength of The New Yorker’s iPhone application design is its information architecture. The design team has approached it from a perspective of content hierarchy, with clear section headings that allow readers to drill down into topics. As an example, see the screenshot below. The Talk of the Town has sections and titles that are easily read on the small screen, allowing readers to scan the headers and open up a folder to read more.
Ever since Digital Publishing Suite launched, readers have been asking to see their favorite magazines on their smartphones. The demand is there. It will be exciting to see iPhone issues evolve as readers’ demands shape the type of content and layout presented on the iPhone.
Teresa Demel will be exploring The New Yorker iPhone app in more detail in an App of the Week video. Stay tuned.
- Watch the video: The New Yorker Engages Readers on the iPhone App