September 28, 2010
The Digital Magazine Solution from Adobe has been expanding its global reach. Today, Dennis Publishing, creator of the UK-based publication iGIZMO, released a digital edition of the popular gadget magazine created using the Adobe tools. The iGIZMO app is currently available in the Apple App Store.
Dennis Publishing has always produced iGIZMO as a digital magazine for the desktop. Now, with this new format iGIZMO can reach its readers in new ways on the iPad. Although the publication takes advantage of all the bells-and-whistles we’ve seen in digital magazines to date (like video, 360 degree rotating objects and interactive slideshows), what’s different in the digital publishing workflow for this publication is the fast time-to-market. iGIZMO only used one designer to produce the iPad edition, including all the interactive elements — all without having to write a single line of code!
Editor Ross Burridge attributes this streamlined production workflow to the Adobe tools. “Using InDesign and associated tools makes the workflow much smoother, as fewer people need to be involved, while the structured creative possibilities are a great starting point to assemble editorial ideas,” said Burridge. “Being able to evolve the creative tools rather than creating a platform from scratch has not just important workflow considerations, but makes long-term scalability a very tangible prospect.”
Burridge also sees advantage by authoring once with the Digital Magazine Solution to reach multiple devices. “We’re looking to get iGIZMO out on as many digital platforms as possible. While the iPad is clearly leading the charge, we think there are much wider-ranging possibilities on smaller mobile devices,” notes Burridge. “We’d hope that we’ll be able to bring both readers and advertisers with us across the various platforms.” Currently, Adobe has announced the Digital Content Viewer for the iPad and in the future we plan to release the Digital Content Viewer targeted for additional platforms.
Publications like iGIZMO have used a prerelease version of the Digital Magazine Solution to create these engaging experiences. Coming soon, we’ll post the publishing technologies in the Digital Magazine Solution on Adobe Labs so a broader set of publishers can create engaging digital magazine experiences. Bookmark the Adobe Labs page and check back to download the tools.
June 22, 2010
The New Yorker, the iconic magazine title from publisher Condé Nast, confirmed today that it will use the Digital Magazine Solution from Adobe to create an engaging magazine experience for tablet devices like the iPad. This comes as Chuck Townsend, CEO of Condé Nast, notes that the WIRED Reader that was created with this solution has surpassed 90,000 downloads – all in a the period of roughly a month. In today’s New York Times article Townsend indicates that the WIRED Reader has “surpassed our newsstands sales…but
interestingly, has not cannibalized them either.”
Following in the success of WIRED, we’re excited that Condé Nast has chosen our Digital Magazine Solution for The New Yorker to deliver not only an immersive, interactive experience for readers, but also tangible business results. As Tom Wallace, editorial director at Condé Nast previously stated, “WIRED’s visionary execution of Adobe technology expands the potential
of this new medium for all Condé Nast magazines. Our work with Adobe is
just beginning. We expect to use this technology to deliver more of our
publications over the coming months.”
The Digital Magazine Solution will be available soon on Adobe Labs to help a broad set of publishers to transform InDesign CS5 layouts
into compelling content applications.
Learn more about Adobe Digital Publishing