Posts tagged "Digital Strategy"

Customers are the Most Important Asset

Morningstar

The financial services industry is notorious for fiercely competing for customers. Leading investment research firm Morningstar knows this, and is developing new ways to care for its most valuable assets.

Morningstar is investing in customer retention and satisfaction by standardizing on Adobe Digital Publishing Suite. Originally, the company developed a native iPad app version of its newsletter StockInvestor to capitalize on investors’ increasing use of tablet devices. But Morningstar quickly realized ongoing maintenance of a custom app required extensive development time and effort.

“Adobe Digital Publishing Suite allows us to incorporate video and multiple live data feeds, something that was not easy when we were producing our native mobile app,” says Christopher Cantore, Morningstar design manager. “Even more importantly, Adobe Digital Publishing Suite supports an initiative to move to market more quickly and standardize design wherever possible.”

Since migrating to Adobe Digital Publishing Suite, Morningstar has been able to integrate its print and design processes and launch a new app, DividendInvestor, without adding staff. Plus, customer engagement is at an all-time high, reaching 99% of all self-identified subscribers with iPads.

Read the full success story.

 

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12:14 PM Comments (1) Permalink

Publish Interactive Mobile Presentations with Digital Publishing Suite.

New DPS Export for Office PowerPoint now available.

Since its launch almost 25 years ago, millions and millions of Office PowerPoint presentations have been created annually by business professionals, government officials, educators, and students. Whether you believe the rumor that 30 million presentations are built daily or not, let’s face it, there are a lot of PowerPoint presentations out there. They are a staple of business communications, government negotiations and increasingly, classroom education.

The majority of PowerPoint presentations are delivered from desktop computers. But, in an increasingly mobile world, presenting from a mobile device is now a priority. This is especially true for enterprise sales teams on the go.

With the latest release of Digital Publishing Suite , you can now transform your PowerPoint presentations into interactive mobile content consumed in a DPS app on Apple, Android and Windows mobile devices. Using the new DPS Export for PowerPoint you can quickly and easily convert existing presentations to .folio files. Sales staff, marketing teams and other business people who don’t have access to InDesign or HTML authoring tools can now use this simple plug-in to turn existing PowerPoint presentations into dynamic, engaging mobile storytelling experiences.
The DPS Export for PowerPoint installs directly in the PowerPoint toolbar (Office 2010 and 2013) and allows users to preview folios converted from PPT on the desktop before publishing. Once ready, you can then go through the process of publishing your PPT deck as a dynamic .folio that maintains the static, interactive and animated content originally built in PowerPoint.

The DPS Export to PowerPoint workflow is one more tool within DPS that marketing and sales teams can use to publish mobile content, without relying on design or developer resources. In addition to existing DPS integration with leading CMS systems including Adobe Experience Manager, WordPress and Drupal, this new PowerPoint plug-in enables business stakeholders to efficiently create and update content in DPS apps using templates and tools with which they are already familiar. Enabling your marketing and sales departments to support mobile apps is important as best practices indicate that keeping mobile content current and fresh is a reflection on your brand and a tool for driving increased customer engagement and loyalty.

Because DPS is hooked up to powerful metrics, you can track and measure the performance of a PPT presentation when converted to a .folio. Marketing teams can know if their sales colleagues are using critical mobile sales presentations published to a DPS app, including which slides (which become articles in a .folio) are shown and how much time is spent on each. This then indicates to the Marketing team if published content is effective and being used in the Field. Lastly, because DPS integrates with Salesforce1 Platform, you can further track content metrics associated with a sales opportunity as well as build powerful dashboards that correlate sales performance with mobile content.

The DPS Export for PowerPoint is a simple tool that can help DPS Enterprise customers create and publish interactive presentations to mobile apps. Access the plug in here and check it out soon.

Watch this helpful Adobe TV video for more information on the process of converting PPT presentations to .folio files.

For more information on DPS, please visit the DPS website.

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12:13 PM Permalink

World Trade Organization Engages Stakeholders with Annual Report App

The World Trade Organization (WTO) is the world’s arbiter of rules that help trade flow as efficiently, predictably, and freely as possible among nations. With a global audience of stakeholders, the WTO’s flagship publication for communicating information about its activities is its annual report — one of the the most downloaded publications from the organization.

Traditionally, the WTO has published its report both in print and PDF formats to share information about the past year and future plans. As more people around the world adopt digital methods for consuming and sharing information, the WTO saw an opportunity to broaden its reach and engage more deeply with stakeholders worldwide by developing an app version of its annual report. By publishing its annual report app for tablet devices, the WTO seeks to drive engagement with stakeholders, from senior business executives to younger, mobile-savvy analysts.

“We saw a great opportunity in app publishing,” says Anthony Martin, publications and Internet manager for the WTO. “We wanted to encourage active participation by those involved with international trade by disseminatng the latest information about the WTO in an app format that would be easily available on tablets. With a large readership, our detailed annual report represented the best opportunity to deepen engagement with our stakeholders.”

WTO_ipad

The annual report app includes a wealth of interactivity, as well as photo galleries, videos and audio files — enabling stakeholders to more deeply engage with the WTO’s mission and initiatives. To create its digital app, the WTO worked with agency Zephyr, the same firm that produces the print and PDF versions of the WTO’s annual report. Zephyr used Adobe InDesign CC, available through Adobe Creative Cloud, to create app content using its design staff. The firm also used the multi-platform publishing capabilities of DPS to produce the annual report app for both iOS and Android.

“We are a very complex organization that covers a huge number of subjects in great detail,” says Martin. “We want to tune ourselves to the needs of our audiences and provide information in the formats they are looking for. Adobe Digital Publishing Suite gives us the opportunity to create tailored apps to better serve these audiences.”

*Download the World Trade Organization success story.

*Download the app

iOS

Android

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10:02 AM Permalink

Foreign Affairs Uses Drupal to Dramatically Streamline Publishing Workflow and Integrate Their Digital Edition

Foreign Affairs Top

Foreign Affairs, published by the Council on Foreign Relations, has been a leader on American foreign policy and global affairs since 1922. They have grown into a multi-platform media organization with properties that include a print magazine, website, mobile site, two digital editions built with Adobe DPS, social media feeds, events and more. Its contributors drive the conversation about the most crucial issues in the world today and are able to reach readers wherever they want to consume content.

While delivering a multi-platform strategy is essential in publishing today, developing a single, unified workflow that enables seamless publishing to all of these platforms—including the iPad– is not always easy. Foreign Affairs set its sights on this goal and partnered with DPCI, an interactive technology agency with deep roots in publishing and extensive Adobe DPS expertise, to tackle the job. Together they delivered a game-changing workflow that eliminated countless hours of tedious work while delivering a consistent brand experience across properties and improving speed to market.

At the heart of this new workflow is Drupal, Foreign Affairs’ existing content management system. Drupal was established as the single source of content and the engine that would deliver the content wherever it needed to go, including website, EPUBs and most importantly, their iPad Extra digital edition. Historically, digital editions have been viewed as a barrier to creating a unified publishing system. However, working with DPCI, Foreign Affairs was able to integrate their iPad Extra, a bi-monthly digital edition that is a collection of web-original articles–and a complement to their monthly issue–into this workflow.

Foreign Affairs 1 Foreign Affairs 2

DPCI implemented DPSBridge, a Drupal 7.x module that enables content delivery to a digital edition straight from the source content in Drupal, without any interaction with Adobe InDesign. The new process eliminated the need for Foreign Affairs staff to copy and paste content from Drupal into InDesign to create the digital only iPad Extra issues. Eliminating this step was a huge benefit because it was a cumbersome process that took staffers significant time to complete.

From Lynda Hammes, Publisher, Foreign Affairs at the Council on Foreign Relations:

Working with DPCI to simplify our production workflow has not only saved our editors countless hours of work, it has been a critical step in future-proofing the magazine’s content formats for new digital products.”

Be sure to read the full case study for a detailed overview of how Foreign Affairs has connected InDesign with Drupal and then Drupal with Adobe DPS, EPUB, and PDF, to simplify the process by which content is prepared for delivery to multiple formats.

Learn more about using your CMS with Adobe DPS here.    

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3:41 PM Permalink

New Research Indicates that Mobile is the Future of Sales Enablement

Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep.

How can companies transform their sales enablement to take advantage of new opportunities? And where do they see the future of sales enablement leading? These questions—and more—are answered in a new study by Adobe released today—Closing the Deal: The State of Sales Enablement.

According to the new research, 89 percent of sales and marketing managers believe their company is on the right track with its sales enablement strategy, but believe a shift in approach is needed to stay successful. Driving this confidence is evidence of improved sales effectiveness and increased sales volume, however, in an increasingly mobile environment where pitches and deals are made and closed on the go, less than 30 percent of companies are actually implementing sales enablement solutions that allow teams to adapt to this technological evolution.

Infobit 1

To solve sales enablement challenges, enterprise sales teams must embrace technology. According to the research, 86 percent of sales managers believe that digital tools will help improve job performance, with mobile sales enablement tools fundamentally changing the nature of enterprise sales (U.S.: 84%) and to shortening the sales cycle (U.S.: 84%).

 

Other key findings

  • Training staff (U.S.: 27%), ensuring proper communication about products and services (U.S.: 29%) and measuring sales effectiveness (U.S.: 27%) are cited as top sales enablement challenges.
  • Data and analytics (U.S.: 89%), app-based solutions (U.S.: 84%) and customer relationship management (U.S.: 86%) integration viewed as important for digital sales enablement solutions to effectively increase sales productivity.
  • Investment in mobile sales enablement strategy is high across countries; apps recognized as top investment in the U.S. (82%), UK (84%) and Germany (74%); Web noted as priority in France (84%).
  • Spending on sales enablement solutions is predicted to continue to increase over the next three years with France showing the most long-term potential (U.S.: 65%, U.K.: 56%, Ger: 71%, FR: 65%).

Today’s successful organizations are those that implement digital tools to help reps have more informative customer conversations about product and services that add value to the sales discussion. Because strong investment in digital/mobile sales tools will occur over the next three years, make sure your organization reinvents its strategy ahead of the competition.

Closing the Deal: The State of Sales Enablement was commissioned by Adobe and produced by Edelman Berland. The study surveyed more than 1,000 business-to-business sales and marketing executives in the U.S., U.K., Germany and France.

Check out the full results of the study here.

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6:00 AM Permalink

Developing Business with End-to-End Digital Content Solutions

Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative CloudAdobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.

There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.

“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”

Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.

“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau.  http://adobe.ly/1mL4Jka

 

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1:21 PM Permalink

A Flair for Fashion: Shop Direct Finds Success with Lifestyle App

UK retailer Shop Direct, has completely immersed itself in digital/web content, so that 81% of their sales are generated online. In order to continue the digital trend and strengthen its relationship with consumers, Shop Direct used Adobe Digital Publishing Suite to create more content-centric apps to showcase its products. Each app takes Shop Direct’s rich video and other online content and brings it to life on a mobile device, creating a more immersive experience than printed publications can offer.

“Our newer customers are younger, and fashion-led—paper to them is a little bit alien. We wanted to be where are customers are and our customers, no question, are in digital media,” explains Jonathon Wall, Group E-Commerce Director of Shop Direct Group.

Having experienced other Adobe products, Shop Direct decided to use DPS for its app product and found that it provided the best way to deliver engaging content without the cost of paper, or custom app development. Each piece of interactive content in its catalogs comes to life off the page and engages the reader.

“We put the commercial side in there as well, but first and foremost we put the engaging, immersive experience there,” says Wall.

Lower costs, as well as increased engagement and production flexibility are all benefits of mobile app publishing that Shop Direct has already seen. See other use cases and ways that Adobe DPS can bring these advantages to you:  adobe.ly/1mGPeYc

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2:21 PM Permalink

Rémy Cointreau: Entice, Exchange, Enhance

Mobile is the new now.

The sales team at spirits distiller Rémy Cointreau is using Adobe Digital Publishing Suite (DPS) to transform their sales efforts. Gone are the bulky laptops and leave-behind printouts that clutter a bar environment. Sales representatives now present to potential clients with the Rémy Cointreau tablet app– letting mixologists explore stunning videos and interactive features on the tablet as the discussion evolves.

The portfolio of Rémy Cointreau as a company can now come to life right at customers’ fingertips. Alexandre Page-Relo, Chief Technology Officer at Rémy Cointreau said, “We realized it’s the 21st century. Let’s make something that’s enticing, that triggers conversation so we can exchange, instead of just talking.”

Why We Love This App:

  • It’s two apps in one: landscape mode for client-facing presentations and portrait mode with presentation notes for sales training.
  • Real-life demonstrations and cocktail measurements are made possible by a built-in calculator.
  • Integrates social media and existing CRM, and provides constant connectivity to the greater global sales network.
  • Provides a single digital library of sales and marketing materials, saving money and time.

“There is great simplicity in Rémy Cointreau’s idea to train sales teams and engage customers with a single tool.  Reps can prep for customer meetings with notated versions of the materials they will be using to prompt customer conversations. One app, 2 purposes, built with the help of Adobe Digital Publishing Suite.” – Linda Page, Sr. Director WWFO Enablement, Adobe.

See how DPS helps other leading organizations transform their sales processes. Learn more ›

For more information on DPS, contact us or call 800-945-9131.

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10:05 AM Permalink

Sotheby’s International Realty: Driving ROI with Sales Enablement App

SIR image1

The Details:

The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.

Why We Love This App:

  • The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
  • The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
  • This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
  • Users enjoy a globally consistent client experience, regardless of location.

 

“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.

 

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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10:54 AM Permalink

Audi: Ahead of the Curve

Audi_iPad_Final

The Details:

The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.

Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.

Why We Love This App:

  • High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
  • Content is available offline, allowing customers to interact with their dream car whenever, wherever.
  • Audi can re-purpose existing content and make quick updates, saving money and effort.

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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11:30 AM Permalink

Enhance your app strategy with the four-part Forbes Insights white paper

We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.

Read the Forbes Insights four-part series here:

Part 1: Engaging the Customer, One App at a Time
Part 2: Internal, Partner, or Employee-Facing Apps
Part 3: Design and Development
Part 4: Measuring Market App Success

 

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1:34 PM Permalink

American Lawyer Media to present their new DPS app at ABM Annual Conference

Jeff_The 2014 ABM Annual Conference provides a three-day look at how top B2B publishers conceive new ideas for products and services, and the challenges of bringing those services to the market.

At this year’s conference, you won’t want to miss Jeff Litvack, Chief Digital Officer of American Lawyer Media (ALM), unveil their new DPS app and share how ALM is using it to capture valuable leads, increase digital circulation, drive more advertising revenue and deliver on their multi-channel app distribution strategy.

ALM_LogoRegister now: ABM Annual Conference
Friday, May 4-7 in Phoenix, Arizona

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1:58 PM Permalink

Attend the DPS webinar series in April and May

Get ready to dive into Digital Publishing Suite and empower your team to create amazing digital experiences. The DPS team will be hosting four webinars on a variety of topics designed to maximize the impact of your digital publications.


Four Ways to Add Animation to Adobe DPS Apps

Join us to learn more about the four ways to add animated elements to your DPS apps. You’ll learn when to use each method, how to optimize animation performance and see real-world examples of each method in use.

Register: Four Ways to Add Animation to Adobe DPS Apps
Tuesday, April 22 at 10:00 am PT/1:00 pm ET


Digital Publishing Suite for Financial Services and Insurance

Deliver next generation investor relations content to all mobile devices. We’ll show you how to use a template-based workflow to get mobile content to apps using Adobe DPS and Experience Manager. Brief case studies will illustrate how leading brands are engaging consumers and stakeholders on tablet devices. Plus, we’ll demonstrate how to use analytics to create the content people connect with most.

Register: Digital Publishing Suite for Financial Services and Insurance
Wednesday, April 23 at 10:00 am PT/1:00 pm ET


Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite

Join Bob Donlon, SVP & General Manager of Wrecking Ball Media Group, for a look at how his team uses the full potential of DPS interactivity to produce one of the top 10 digital publications on the iTunes Store each month: Adobe Inspire Magazine.

Register: Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite
Tuesday, May 6 at 10:00 am PT/1:00 pm ET


Working with Video Content in DPS Apps

One of the best ways to engage readers in apps is with video content. In this webinar, we’ll share our favorite tips and techniques for working with videos in Adobe DPS. You’ll learn best practices for preparing videos for use in DPS, which scenarios call for video streaming vs. embedding from a website, how to use video to engage readers in introduction screens and more.

Register: Working with Video Content in Adobe DPS Apps
Tuesday, May 20 at 10:00 am PT/1:00 pm ET

 

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9:38 AM Permalink

Accenture Interactive drives client engagement with digital app

Accenture Interactive, a specialty group within international consulting company Accenture, helps some of the world’s leading brands drive multichannel marketing performance. One of the latest sales enablement and communications tools that Accenture Interactive has added to its mix is a digital app built using Adobe Digital Publishing Suite, Enterprise Edition. The app, Accenture Interactive, is a custom-branded showcase of the company’s latest research, reports, and insights for customers and prospects.

“Although this started as sales enablement, it grew from there,” says Molly E. Spatara, global director of digital marketing at Accenture Interactive. “Once we saw what we could do with Adobe Digital Publishing Suite, we realized there was tremendous potential to go beyond sales enablement to more deeply engage people with the Accenture brand.”

The app is the latest technology the firm uses to communicate with its customers and prospects. Since launching the iPad app in January 2013, Accenture Interactive has built more than 100 folios that address topics including marketing strategy and operations, analytics, media optimization, experience management, and social media.

The Accenture Interactive app has been well received and many executives embrace it as a key component of the integrated digital campaigns that support the launch of new research. Older content is replaced as new research becomes available, keeping the app fresh and relevant. Using the Custom Store capability of DPS, Accenture presents its folios in a rich, branded experience and organizes information into categories that support intuitive browsing.

AccentureApp2Analytics in Digital Publishing Suite let the firm gauge the popularity of its more than 100 folios and refine the app experience. In addition to looking at what content is downloaded from other channels, Accenture is examining folio usage, interactivity, and how related content is accessed in the app to create the best possible experience for its audiences.

Accenture Interactive reports that it is seeing a steady rate of app downloads per month, with increases tied to paid search and paid social efforts. Accenture plans to continue investing in the app and growing its content library. The firm is also looking into opportunities to use of Digital Publishing Suite to create an app for its analytics content.

Learn more

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8:20 AM Permalink

Recordings of recent DPS webinars now available

The DPS team recently presented to two publishing associations. If you weren’t able to attend the webinars, be sure to catch the recordings.

An introduction to DPS for Associations
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.

Watch the recording or get more information on the webinar.

More than just magazines. The many uses of DPS for B2B publishers
This one-hour webinar hosted by Adobe’s Bridget Roman, Sr. Product Marketing Manager, and James Lockman, Principal Solution Consultant, in partnership with the ABM, introduces B2B publishers to the wide variety of apps that can be created using Adobe DPS.

Watch the recording or get more information on the webinar.

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10:11 AM Permalink