March 10, 2014
Bates Creative Partners with Corcoran College of Art + Design to Bring Its Campus Experience to Life for Prospective Students
Guest post by Debbie Bates-Schrott, President, Bates Creative
There’s no question that higher education institutions are challenged with finding innovative ways to attract new students. The Corcoran College of Art + Design wanted to reach new prospects on a global level and was also looking for an innovative way to communicate with the emerging art community.
The first app The Corcoran set out to deploy was an interactive version of its 2013 Viewbook. In higher education, viewbooks are often the centerpiece of recruitment materials and The Corcoran wanted to offer potential new students an engaging way to explore their content that would stand out from competing schools.
The Corcoran asked us to work with them to bring a strategic approach to designing a tablet app that would help build and strengthen the school’s relationship with prospective students. Using DPS, we transformed the Corcoran’s printed 2013 Viewbook into an interactive app experience that brings to life the real-world stories of the Corcoran community.
The Viewbook App that we created enables the school to reach a broader audience internationally and reduce print and distribution costs. It brings the campus culture of the Corcoran to life for prospective students, the next best thing to actually being there.
Beautiful and rich interactivity in the app includes 360-degree views, videos, slideshows, hyperlinks to apply to the College and much more, enabling prospective new students to see themselves as a part of the Corcoran community, in the classrooms and with their work hanging on the Gallery walls.
January 20, 2014
Stay up to date on the latest publishing news with Adobe’s Connection Newsletter.
Each month, the Connection Newsletter provides the rundown on topics and events that drive your digital publishing business.
Topics in the January issue include:
- Adobe to offer .folio file format for Digital Publishing Suite
- Learn strategies for measuring your app’s ROI
- View best practices for driving more downloads
May 15, 2013
What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:
- Sotheby’s International Realty
- JPMorgan Chase
- Stryker Orthopaedics
- J. Walter Thompson/Casa
- Forrester Research
- And many more…
In case you missed out on yesterday’s Traditional Publishing session, get your updates here:
Below is the Storify recap of social media conversation from today’s Corporate Publishing Summit. Check back soon to see more highlights and recaps from the event.
May 14, 2013
Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.
From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.
Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.
Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!
For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.
We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.
April 30, 2013
Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.
The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions. Speakers include luminaries from the world’s leading brands, including:
|May 14 – Traditional Publishing||May 15 – Corporate Publishing|
RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.
- Register for the May 14 Summit for magazine and newspaper publishers
- Register for the May 15 Summit for corporations, brands, and educational institutions
April 17, 2013
Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.
Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.
Before the publishing process begins, it’s important to put a strategic plan in place. Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS. Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more. From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.
We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:
- Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
- Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.
Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.
March 26, 2013
By Teresa Demel
MaraMedia uses Adobe Digital Publishing Suite to build educational digital manuals for students in grades 7-9. With a goal of supporting active participation in students’ education, MaraMedia provides opportunities for interaction with learning material, from acquiring new information to ultimately applying that information to the real world.
My past career was in education, and I have been curious to see how educational institutions and publishers will embrace Digital Publishing Suite. Printed textbooks appeal to one learning style, but interactivity in a publication allows kinesthetic and auditory learners to consume and apply new information with ease. As an added bonus, having all textbooks on one iPad certainly lightens the backpack.
Some great Digital Publishing techniques employed by MaraMedia:
- Students can actively break down the steps of a process by tapping on buttons and viewing slideshows of instructions.
- Readers tap on thumbnails of artwork to zoom into a larger image and learn more.
- Navigating among modules is intuitive with a clear organizational hierarchy. Nav-to buttons allow students to identify and jump to the next relevant module.
Download MaraMedia digital manuals from the iTunes store.
Watch the MaraMedia App of the Week video: