September 16, 2014
Adobe is excited to have been recognized as a Leader in the 2014 Garnter Magic Quadrant for Mobile Application Development Platforms research report. The Gartner Magic Quadrant is a go-to resource for an objective perspective on technology markets. We feel being recognized as an industry leader—based on both “completeness of vision” and “ability to execute” —is the kind of validation that makes our team proud.
We know that companies increasingly need to develop mobile apps for a variety of uses. A Mobile App Development Platform (MADP) brings order and control to the potential chaos of app development. Whether teams create immersive brochure, sales enablement, or magazine apps with video and interactivity, or utility apps with custom functionality, like mobile bookings or ecommerce —they still want to retain control. They want to ensure consistent customer experiences, efficient content management, and measureable results. That’s where a MADP comes into play.
Digital Publishing Suite (DPS) is a key component of Adobe’s MADP. DPS allows companies to create content-rich apps that immerse users in interactive experiences. The more engaging and compelling apps are —the more effective they are. But the cost of apps doesn’t start and stop with initial development. Updates are constant and can be costly. So DPS integrates with content management systems, like Adobe Experience Manager, making it possible for marketers to update content themselves —saving time and money. Plus, with built in dashboards and integration with Adobe Analytics, DPS delivers valuable insights that lead to smarter decisions.
We’re proud that DPS is changing the way companies engage with customers, communicate with investors, and empower their employees and sales teams.
To read Gartner’s full report, click here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
September 5, 2014
Originally, Accenture Interactive was faced with the challenge of delivering internal thought leadership content to its own executives. Developing an iPad app with Adobe Digital Publishing Suite (DPS) allowed them to do that, and much more. Now the app is also used as a critical tool when Accenture sales teams are presenting to executives of large companies around the world.
“Our Accenture Interactive app is really emerging as a powerful tool for both clients seeking information and for our sales team, especially in face-to-face situations.” – Molly E. Spatara, Global Director of Digital Marketing, Accenture Interactive
Accenture Interactive helps clients deliver the right digital experience to the right people at the right time. The Accenture Interactive iPad App is immersive, easy to update, and search. Downloads are up every month. Clients, sales representatives, and executives love it — and so do we. This app serves as a powerful example of digital marketing done right.
Why We Love This App:
- Presents the case for digital marketing with immersive, engaging multimedia across devices, while enhancing Accenture Interactive’s reputation as a digital thought leader.
- Showcases Accenture’s digital marketing mix that includes press releases, microsites, infographics, and ads.
- Uses DPS analytics capabilities to optimize folios — by examining what people search, read, and interact with — and then Accenture uses that information to fine-tune its content.
See it for yourself! Download the app here.
Interested in Adobe DPS?
August 25, 2014
Comscore just released its US Mobile App Report confirming that mobile apps now dominate content consumption: “Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.” Check out the report here.
While mobile users obviously spend a lot of time in their social, radio and news apps, they are also spending time in a wide range of other apps that are important to them – whether at home, in the office, or in the class room. It has been great to watch app usage expand to include content such as the NFL Buffalo Bills app which is driving an entirely new fan experience both inside and outside the stadium. And a terrific app from Audi that is helping its dealers and customer stay ahead of the curve with an interactive product experience app.
Visit the DPS gallery on Behance to see more examples of mobile apps.
August 19, 2014
Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative Cloud, Adobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.
There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.
“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”
Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.
“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau. http://adobe.ly/1mL4Jka
August 12, 2014
UK retailer Shop Direct, has completely immersed itself in digital/web content, so that 81% of their sales are generated online. In order to continue the digital trend and strengthen its relationship with consumers, Shop Direct used Adobe Digital Publishing Suite to create more content-centric apps to showcase its products. Each app takes Shop Direct’s rich video and other online content and brings it to life on a mobile device, creating a more immersive experience than printed publications can offer.
“Our newer customers are younger, and fashion-led—paper to them is a little bit alien. We wanted to be where are customers are and our customers, no question, are in digital media,” explains Jonathon Wall, Group E-Commerce Director of Shop Direct Group.
Having experienced other Adobe products, Shop Direct decided to use DPS for its app product and found that it provided the best way to deliver engaging content without the cost of paper, or custom app development. Each piece of interactive content in its catalogs comes to life off the page and engages the reader.
“We put the commercial side in there as well, but first and foremost we put the engaging, immersive experience there,” says Wall.
Lower costs, as well as increased engagement and production flexibility are all benefits of mobile app publishing that Shop Direct has already seen. See other use cases and ways that Adobe DPS can bring these advantages to you: adobe.ly/1mGPeYc
August 7, 2014
New employees are often faced with an endless list of tasks at job orientation. Sony Latin America and agency JWT/Casa completely transformed their onboarding experience by producing an app created with Adobe Digital Publishing Suite (DPS) that engages the digital generation. Employees can discover the story of Sony through high-def video, explore company values through interactive content, and understand their roles through dynamic org charts — putting everything they need to succeed right at their fingertips.
“Sony saw an opportunity. To bring all of their content together and consolidate it into a really cool experience that would prove that they were thinking forward in terms of how they wanted to engage their new employees. It’s an example of how a company is totally transforming its processes, and thinking outside of the box.” – Douglas Fajardo, CEO, JWT/Casa
Why We Love This App:
- Showcases Sony Latin America’s innovation, a key priority for the company and the employees they hire.
- Engages the digital generation in their own language and saves time and money in the onboarding process.
- Provides a central library and learning resource employees can access throughout their careers.
- Increases interactivity and engagement and maximizes retention of information.
Interested in Adobe DPS?
July 31, 2014
Mobile is the new now.
The sales team at spirits distiller Rémy Cointreau is using Adobe Digital Publishing Suite (DPS) to transform their sales efforts. Gone are the bulky laptops and leave-behind printouts that clutter a bar environment. Sales representatives now present to potential clients with the Rémy Cointreau tablet app– letting mixologists explore stunning videos and interactive features on the tablet as the discussion evolves.
The portfolio of Rémy Cointreau as a company can now come to life right at customers’ fingertips. Alexandre Page-Relo, Chief Technology Officer at Rémy Cointreau said, “We realized it’s the 21st century. Let’s make something that’s enticing, that triggers conversation so we can exchange, instead of just talking.”
Why We Love This App:
- It’s two apps in one: landscape mode for client-facing presentations and portrait mode with presentation notes for sales training.
- Real-life demonstrations and cocktail measurements are made possible by a built-in calculator.
- Integrates social media and existing CRM, and provides constant connectivity to the greater global sales network.
- Provides a single digital library of sales and marketing materials, saving money and time.
“There is great simplicity in Rémy Cointreau’s idea to train sales teams and engage customers with a single tool. Reps can prep for customer meetings with notated versions of the materials they will be using to prompt customer conversations. One app, 2 purposes, built with the help of Adobe Digital Publishing Suite.” – Linda Page, Sr. Director WWFO Enablement, Adobe.
See how DPS helps other leading organizations transform their sales processes. Learn more ›
For more information on DPS, contact us or call 800-945-9131.
July 29, 2014
In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.
Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.
Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.
To learn more, visit one of our resources:
July 17, 2014
The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.
Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.
Why We Love This App:
- High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
- Content is available offline, allowing customers to interact with their dream car whenever, wherever.
- Audi can re-purpose existing content and make quick updates, saving money and effort.
See it for yourself! Download the app here:
Interested in Adobe DPS?
July 11, 2014
There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.
“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.
Why we love this app:
- Extends the game-day experience and engages the fan community all over the world
- Promotes a dialog between fans and the team via integration with Twitter and Instagram.
- Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
- Delivers a new way to engage with the franchise, creating a more robust brand experience.
- Connects in-seat, at-home and online experiences.
See it for yourself! Download the app here:
June 16, 2014
In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.
“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”
Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.
Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.
The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.
In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.
To learn more, watch our video or read our success story.
March 4, 2014
Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.
Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.
With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.
Lord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.
In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.
“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”
For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.
Read the Lord Abbett case study
Register for Adobe Summit sessions to learn more
February 20, 2014
Today, DPS customer Celebrity Cruises announced its 2015-2016 sailings around the globe – and their DPS-produced vacation planning apps form a core part of how the company is inspiring and engaging customers with its adventures and itineraries. Traditionally, the printed travel guides that Celebrity Cruises creates are beautifully illustrated with photographs of destinations and ship accommodations. To extend the reach of its marketing materials while capitalizing on the popularity of tablet devices, Celebrity Cruises created digital vacation planning apps using DPS.
Using DPS, the cruise line publishes apps for iOS and Android that highlight ship layouts, amenities and ports-of-call – all illustrated with gorgeous photography, video and interactivity that encourage travelers to imagine themselves on a Celebrity cruise. Using DPS allows the cruise line to publish these apps across platforms – cost effectively and on a regular basis. Additionally, travel agents can use the apps to promote Celebrity Cruises vacation offerings and travelers can lean back and immersive themselves in potential destinations, increasing the likelihood that they will book a cruise.
Tina Alexander, head of Web & Digital for Celebrity Cruises, says, “The travel apps align with our brand image, are sleek and easy to use, and Adobe Digital Publishing Suite helps us marry the interactivity of function with content. We’ve created something clear and informative that reinforces the brand.”
Celebrity Cruises is also using the analytics capabilities in DPS to monitor downloads and article to gain a strong understanding of how users are engaging with content and interactivity. Other features the company plans to explore include push notifications for content updates and social sharing to enable customers to share their vacation dreams and plans with their social networks. The apps were produced by DPS agency partner JWT/Casa Miami.
Read more about the Celebrity Cruises destination apps (PDF, 783 KB)
Download the Celebrity Cruises apps from the Apple App Store or Google Play
May 3, 2013
A hearty congratulations to Declan Moore and the team at National Geographic for taking home the award for Best Tablet Magazine of 2013 at last night’s ASME awards. According to ASME judges, Nat Geo won because of its in-depth reporting, world-class photography, beautiful design, smooth navigation, immersive interactivity, social media integration, plus engaging extras like a cheetah darting across a cover. They have gone to great lengths to integrate some of the most powerful features of Adobe Digital Publishing Suite (DPS) into their award winning app. Their hard work has paid off–Nat Geo has one of the highest global paid digital circulation of any magazine (330,000), and, according to Declan Moore, is seeing about 10% of their publishing revenue come from digital content.
If you’d like to hear firsthand how National Geographic transformed into a digital publishing powerhouse don’t miss Adobe’s Digital Publishing Summit on May 14 in NYC where Declan Moore will share this riveting story. Registration is open, RSVP here.
We’re also proud to report that of the five nominees in this category–National Geographic, Bloomberg Businessweek, Bon Appétit, Esquire and Money–three of them use Adobe Digital Publishing Suite (DPS) to publish their digital issues. Congrats to Bon Appétit and Esquire for their nominations.
May 1, 2013
The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty. Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.
Embed Publications within Websites
Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.
We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website. The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content. In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.
Free Article Preview on iPad
Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.
Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.
iPhone 5 Support
The iPhone 5 provides more real estate for publishers to deliver an improved reading experience. That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.
PDF Content on Android
Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.
Watch Colin Fleming’s video, PDF Content on Android.
Updates to Analytics
Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.
Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.
Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.
For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide
This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:
- For a detailed overview of the new features, visit Bob Bringhurst’s DPS Help Site, What’s New in This Release.
- Watch Colin Fleming’s new videos for this release:
- Visit the Digital Publishing Suite Developer Center
- Free Article Preview
- Promoting Free Content to Gain Readership
- Read new iPhone 5 content added to Colin Fleming’s Building multi rendition articles and DPS authoring with InDesign for iPhone and iPod Touch
- Embedding Web Viewer Content Into Your Web Page
- Read the latest updates to the Adobe® SiteCatalyst Digital Publishing Report Guide