May 13, 2014
Last week in New York’s famed Rockefeller Center, more than 200 digital leaders came together for a thought-provoking day on the reinvention of marketing in this digital age, and how companies have leveraged DPS to help them get there.
We heard fascinating stories about the rise of Facebook and his insights into being a publisher in the 21st century from Facebook co-founder Chris Hughes, now Editor in Chief of The New Republic. Allison Johnson, former VP of Marketing at Apple, shared stories about working with Steve Jobs and Apple’s approach to marketing and storytelling.
One major thread throughout the day was how companies and universities alike are using DPS to enhance their sales or sales enablement. Scott Wabnitz from Express shared the story of his company’s ‘look book’ transformation. Tiffany Gregath of Pacific Life and Alexandre Page-Relo of Remy Cointreau both shared insights into how their companies have enhanced and accelerated their sales process. And Milton Overton of the University of Alabama shared how their gameday app has expanded mobile engagement as well as merchandise sales.
To top it all off, the DPS product team shared some fun peeks into what’s coming next for Adobe DPS! More about that will follow in the not too distant future.
April 17, 2014
At this year’s conference, you won’t want to miss Jeff Litvack, Chief Digital Officer of American Lawyer Media (ALM), unveil their new DPS app and share how ALM is using it to capture valuable leads, increase digital circulation, drive more advertising revenue and deliver on their multi-channel app distribution strategy.
Register now: ABM Annual Conference
Friday, May 4-7 in Phoenix, Arizona
April 16, 2014
Get ready to dive into Digital Publishing Suite and empower your team to create amazing digital experiences. The DPS team will be hosting four webinars on a variety of topics designed to maximize the impact of your digital publications.
Four Ways to Add Animation to Adobe DPS Apps
Join us to learn more about the four ways to add animated elements to your DPS apps. You’ll learn when to use each method, how to optimize animation performance and see real-world examples of each method in use.
Register: Four Ways to Add Animation to Adobe DPS Apps
Tuesday, April 22 at 10:00 am PT/1:00 pm ET
Digital Publishing Suite for Financial Services and Insurance
Deliver next generation investor relations content to all mobile devices. We’ll show you how to use a template-based workflow to get mobile content to apps using Adobe DPS and Experience Manager. Brief case studies will illustrate how leading brands are engaging consumers and stakeholders on tablet devices. Plus, we’ll demonstrate how to use analytics to create the content people connect with most.
Register: Digital Publishing Suite for Financial Services and Insurance
Wednesday, April 23 at 10:00 am PT/1:00 pm ET
Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite
Join Bob Donlon, SVP & General Manager of Wrecking Ball Media Group, for a look at how his team uses the full potential of DPS interactivity to produce one of the top 10 digital publications on the iTunes Store each month: Adobe Inspire Magazine.
Register: Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite
Tuesday, May 6 at 10:00 am PT/1:00 pm ET
Working with Video Content in DPS Apps
One of the best ways to engage readers in apps is with video content. In this webinar, we’ll share our favorite tips and techniques for working with videos in Adobe DPS. You’ll learn best practices for preparing videos for use in DPS, which scenarios call for video streaming vs. embedding from a website, how to use video to engage readers in introduction screens and more.
Register: Working with Video Content in Adobe DPS Apps
Tuesday, May 20 at 10:00 am PT/1:00 pm ET
April 4, 2014
Calling all association leaders: Attend our AM&P presentation, learn the many uses of DPS, and meet an Adobe expert
The team from Adobe will be hosting a presentation at the AM&P offices in Reston, VA—you can also attend remotely—to introduce you to the many ways your association can use DPS. If you thought that DPS was just for magazines, this will be an eye-opening look at other types of content that publishers and companies are creating including brochures, internal communication and sales tools, event apps, presentations, and more. You’ll learn how DPS can help you reach more members, cut down on printing costs and deliver more timely and relevant experiences to your constituents.
Plus, for those who attend in person, Adobe’s Mark Poulalion, Solutions Consultant, will be on hand 30 minutes before the presentation to answer your questions about digital publishing tools and technologies, offer guidance on your digital strategy and more.
1:30-2:00pm: Meet the Adobe expert, Mark Poulalion, Solution Consultant (onsite only)
2:00-3:00pm: “The many uses of DPS” presentation (onsite and via webinar)
It’s free and open to AM&P members as well as non-members. Register now: The Many Uses of DPS for Your Association
April 1, 2014
Last week at Adobe Summit, marketers from top-tier brands showed how they are reinventing themselves for digital. Mobile was certainly at the forefront of the conversation, with Digital Publishing Suite customers speaking at several breakout sessions on how they’re engaging their customers on tablet and smartphone devices. Read below for more about the DPS sessions from Summit, and how you can view the session recordings.
Do all brands need to be multichannel publishers?
In this breakout session, the answer was resounding: yes! Customers Condé Nast and financial services firm Lord Abbett took to the stage to discuss the Digital Publishing Suite and Adobe Experience Manager integration, and how they are using the integrated solution to publish across channels. Emily Smith, Director of Operations, Editorial Development at Condé Nast showed how the publisher is reducing time-to-market for its Vanity Fair iPhone app by using Experience Manager to manage assets and then deliver them into a DPS-produced iPhone app. Steve Reilly, Director of Digital Communications for Lord Abbett, also discussed how the investment management firm switched from a natively developed app to an app produced using the DPS + Experience Manager workflow, accelerating time-to-market by 50% and transforming the Lord Abbett Perspectives app from a quarterly to a monthly.
View the complete session by searching for “S815: Do all brands need to be multichannel publishers?” under the Web Experience Management section of Adobe Summit breakout sessions page.
App analytics: Best Practices for content-centric apps
In this session, publisher Time Inc. discussed how it is using the sophisticated integration between Digital Publishing Suite and Adobe Analytics to gain deep insight into its audience base. Rory O’Flynn, Executive Director, Digital Research, at Time Inc., showed data on how interactive tablet ads generate increased dwell times and audience engagement, as well as how the publisher is deriving deep insights into how advertisements are performing in its publications. In addition, Shikha Bhargava, Sr. Product Manager, Digital Publishing at Adobe, discussed the in-app marketing tools that DPS offers, and how analytics can work in tandem with those tools to increase reader and customer conversions.
View the session by searching for “S320: App analytics: Best Practices for content-centric apps” under the Marketing Analytics section of the Adobe Summit breakout sessions page.
March 14, 2014
If you’re a B2B publisher interested in learning more about the latest advancements in content marketing, don’t miss this seminar hosted by the ABM and sponsored by Adobe where the topic “Understanding Content Marketing and Making Money from It” will be explored. Speakers will delve into why this is such a hot topic, share statistics on their content marketing spends and reveal strategies that are delivering results. One highlight of the day will be a mini case study that Sharon Wright, VP of Digital Operations from Cygnus Media, will share about their app strategy and how they are turning their digital magazines into a highly relevant medium that delivers revenue, engagement and leads.
Register now: Understanding Content Marketing and Making Money from It
Thursday, March 27 at 8:30 am EDT in New York, New York.
March 12, 2014
Adobe Summit helps marketers reinvent themselves at one of Adobe’s largest gatherings of the year. This year, make sure to join the Digital Publishing team at Adobe Summit for a look at the innovative strategies, expert insights, and hands-on experience you need to connect with your customers and employees on mobile.
In the DPS sessions, you’ll be able to get the latest on how the DPS and Adobe Experience Manager integration can accelerate your app workflow, reduce cost and ensure brand consistency across channels. Plus, see how the DPS and Adobe Analytics integration can give you the deep analytical insights you need to transform your business. We’ll also have hands-on training on DPS, a lab workshop on how to build AEM templates for DPS, networking sessions and more. Plus, you won’t want to miss the entertainment, ski day, and Summit Bash that the event has to offer.
Plan to join us from March 24-28, 2014 in Salt Lake City, Utah!
February 13, 2014
Looking to amp up your productivity while getting your content onto more devices? You’ll want to catch Adobe’s presentation at the MPA’s next Meet the Innovator Lunch and Learn on Tuesday, March 11 from noon – 2:00pm in New York, NY. You’ll learn how using content management systems, like Adobe Experience Manager, with DPS can streamline the process of publishing across multiple devices and the Web, maintain consistency across brand touch points and decrease publishing costs for multi-channel distribution.
The Adobe team will show you this workflow and walk you through some current examples of publications built with DPS and AEM–including Vanity Fair.
Speakers will include:
- Steve Hart, Senior Solutions Manager, Adobe Publishing
- John Metzger, Senior Product Manager, Adobe Publishing
Date: Tuesday, March 11 from noon – 2:00pm
Location: 757 Third Avenue, 11th Floor New York, NY 10017
To register, contact Margaret McCarthy at email@example.com or 212-872-3756 with questions.
February 7, 2014
Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.
Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.
Executive Think Tank: Defining Your Association’s Mobile Strategy
Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:
- Declan Moore, Executive Vice President, National Geographic Society and President, National Geographic Publishing and Travel
- John Falcioni, Editor-in-Chief, Mechanical Engineering, American Society of Mechanical Engineers
- Mike Lee, Senior Advisor, Digital Strategy and Operations, AARP
- Scott Davis, Design Director, AARP
To reserve your seat, please contact Sarah Patterson at (703) 234-4107.
Webinar: Introduction to Adobe Digital Publishing Suite
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
This one-hour webinar touches on topics that assocations new to DPS will care about most, including:
- Ways that DPS ensures efficient and affordable production costs for your organization
- How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
- Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies
Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.
Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)
December 4, 2013
Want to learn what will propel digital magazines to the next level where they’ll deliver mass consumer adoption and even more profitability? Don’t miss keynote speaker Nick Bogaty, Head of Digital Publishing at Adobe, as he discusses the next frontier of digital publishing at the 2013 MPA Digital TAP: Technology Advancing Publishing conference on Tuesday, December 10 in New York City.
Nick will share Adobe’s insights on the user experience, conversion funnel and the best technologies the web has to offer, and how they will influence a re-imagined experience from production to distribution to content consumption.
The keynote is just the start of an immersive, day-long agenda that the MPA has pulled together that focuses on how publishers can use technology to better manage magazine content on digital and print platforms, including:
- A showcase of the most compelling innovations of 2013 across all publishing disciplines
- A preview of key game-changers critical to advancing your business in 2014
- An opportunity to tap into what’s driving the evolution of magazine media and power up for the new year
Be sure to attend TAP to get the tools you need to advance your digital content strategy in 2014 and meet other agents of change who are driving the evolution of magazine media.
View the event agenda:
TAP: Technology Advancing Publishing Agenda
December 2, 2013
The internationally coveted awards celebrate the best in class magazines, individuals and advertisers who fuel the sector.
A warm congratulations to the following DPS customers who received awards:
- BBC Top Gear (BBC Worldwide/Immediate Media Co): Simon Carrington: Publisher/Manager of the Year and Motoring Magazine of the Year
- Empire Magazine (Bauer Customer Media): Film, TV and Entertainment Magazine of the Year
- Crash Test Drive, Peugeot (the goodfellas): Magazine Advertisement of the Year
- TLQ (SMACK): News and Business Magazine of the Year
- QG (UK) (Condé Nast Publications Ltd): Men’s Lifestyle Magazine of the Year
Learn more about the Digital Magazine Awards:
2013 UK Digital Magazine Awards
November 19, 2013
Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference
We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.
Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.
This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.
Learn more and register for the conference:
2013 Seybold Going Digital Conference
Read the case study:
Wolters Kluwer Health: Medical journal transformation
Watch the video:
Wolters Kluwer: Transformation of a global medical publisher
November 14, 2013
Ready to accelerate your readership and revenue? Attend our webinar and read the Driving Digital Readership white paper
You’ve created your immersive and beautiful digital magazine and delivered it to the Newsstand, but now what? If you’re ready to take your digital magazine strategy to the next level, be sure to check out our jam-packed white paper that focuses on all of the consumer marketing tools available within Adobe Digital Publishing Suite. You’ll learn how to:
* Offer freemium content with tools for converting readers into subscribers
* Leverage the power of your readers social networks
* Monetize your web traffic by embedding a high-fidelity version of your magazine
* Keep your readers coming back from more with custom push notifications
* And much more
Read the PDF here:
Best practices for driving readership with Adobe Digital Publishing Suite
Plus, don’t miss the free, one-hour webinar on Thursday, November 21 at 9am PST where all of these topics—and more—will be covered! You’ll learn firsthand how and why to use these features and see terrific examples of how publishers are using them today.
November 8, 2013
Your mobile or tablet app will only make an impact if customers can find and download it. View a report and one-hour on-demand webinar by guest speaker Thomas Husson from Forrester Research to learn how to put your mobile app into more hands. With these expert tips and strategies, you will discover new ways to promote your app more effectively.
In this recording and associated report, you will learn new ways to increase the awareness and discoverability of your app—both through your own channels and in mobile app stores. To dive deep into best practices, join us to explore case studies of successful brands and learn how they are succeeding in driving downloads.
In this on-demand webinar and report, you will learn:
- Best practices to drive awareness of your mobile or tablet app
- Marketing strategies for app promotion – both in app stores and in your own channels
- Expert tips to drive downloads from case studies of successful companies
- Trends across industries and verticals from Forrester Research
Access the webinar recording link:
November 5, 2013
Join us on November 7 to learn how to quantify the impact of your app in a one-hour webinar session with Adobe and guest speaker Julie Ask from Forrester Research, Inc. In this session, learn best practices on measuring ROI for your tablet or smartphone app, and gain a clearer understanding how to measure impact and ROI for your mobile apps. Forrester Research will overview strategies to quantify the impact of your app, factors you should look at and more.
In this webinar, you will:
- Learn best practices to measure ROI of your mobile or tablet app
- Discover measurement strategies to quantify app impact – both for internal and external apps
- Explore case studies from successful companies
- Gain insight from Forrester Research about key factors to measure and how to weight those costs
Thursday, November 7
10:00 a.m. PT/1:00 p.m. ET
Duration: 1 hour
Speaker: Julie Ask, VP and Principal Analyst, Forrester Research, Inc.
Learn more and register for the webinar:
Learn best practices to measure mobile app ROI