Adobe Digital Publishing

New York, we’re coming your way! Join the Digital Publishing Suite team and The Association of Magazine Media (MPA) in New York on April 2^nd to learn what’s new and relevant for your digital publishing business.

Zeke Koch, Senior Director of Product Management for Digital Publishing Suite, will explore the latest release and even share some juicy details about what else the team is working on. You’ll also get a taste of what Adobe Analytics, the analytics service in DPS, has to offer. Educate yourself to leverage these tools and make the best editorial, design and business decisions for your organization.

Looking to gear up with the best tools and insights to run your digital publishing business? We’ll show you how. New York, New York: see you April 2^nd!

Event Information:
Tuesday – April 2^nd, 2013
MPA Board Room
810 Seventh Avenue, 24th Floor 12noon – 2pm
New York, NY 10019

Get the details and register here!

Don’t miss learning about Digital Publishing Suite at MPA’s Swipe 2.0 – Thursday, March 28 in NYC. Danny Winokur, VP & General Manager, Digital Media, will discuss how and why digital magazines are continuing to evolve into a very real business as digital readership and content engagement climbs. He’ll also share how leading global publishers have driven significant growth in digital subscription and advertising revenue and why magazine apps should become the epicenter of an innovative publisher’s media strategy.

Learn more about SWIPE.

Calling all B-to-B publishers! Don’t miss this fast-paced, highly informative hour co-hosted by Adobe and ABM, the Association of Business Information Media. During this webinar, the Adobe Digital Publishing Suite team will take you through important trends in digital magazine publishing that you’ll want to know about—trends in device proliferation, the growth of magazine readership and how readers are engaging with digital apps, to name a few.

You’ll also see real-world examples of business publishers who are using DPS to build their digital business, get a tour of the features that are most relevant to business publishers and see how easy it is to create dynamic, highly interactive publications using the design and publishing workflows you already know.

The webinar is free and open to all. Join us on Thursday, March 21 from 2-3pm EST
Learn more and register now: http://www.abmassociation.com/assnfe/ev.asp?ID=270

This week, if you are attending Adobe Summit: The Digital Marketing Conference in Salt Lake City, make sure to join us for a special DPS session featuring Sotheby’s.  Josh Pullan, VP WW Director of Digital Media Services at Sotheby’s, will outline how the auction house delivered one of their most successful marketing programs by delivering their catalog on tablet devices — including how they are using analytics to make content decisions.  The hour-long session will dive into how Sotheby’s tablet app allows them to extend their brand worldwide, better serve their global clients, and deliver a richer auction experience that brings extraordinary treasures to life.

• Register for the session (and the Adobe Summit, if you’re not already registered) at the Adobe Summit web site.
• Learn more about Sotheby’s tablet catalog by watching a short video.
• Read the PDF case study about Sotheby’s.

On January 30, join Adobe at the Mobile Marketing Association San Francisco Forum for a look at how mobile trends are shaping marketing on tablet and smartphone devices.  Together with the Notre Dame Athletics department, we’ll be showcasing how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this glimpse into the future of mobile marketing, and the mobile strategy of one of the nation’s most storied athletic programs.

Learn more about the MMA San Francisco Forum

Next week, retailers from around the U.S. will descend upon the National Retail Federation annual conference to share best practices for thriving in the current retail landscape. The Digital Publishing Suite team has worked with some innovative retailers, and we are proud to share the stage with Benjamin Moore to discuss how companies harness creativity in order to drive the business forward.

Bob Chin, Digital Technologies Manager at Benjamin Moore, will discuss how his team pushed the boundaries of their work to turn color cards into digital publications. Terry Fortescue, Director of Product Marketing at Adobe, will share data about the value of creativity in the workplace. In addition, she will tell some inspirational stories about the DPS team’s garage week, during which engineers took a full week in the summer to pursue innovations that personally inspired them.

The conversation will be guided by Steve McGowan, Executive Creative Director at Landor Associates. McGowan will walk through eight principles of creativity that can help managers and directors develop a culture of creativity.

If you’re attending the NRF Big Show, please meet us after the presentation.

The Cultivation of Creativity
Tuesday, January 15, 2013
12:15-1pm
EXPO Stage, Expo Hall, Level 1

Description: Recent studies show that 75 percent of us think we are not living up to our creative potential. So what would happen in retail if we were encouraged to be more creative, cultivated creativity and actually made more time for it? Products we sell might look different, production costs might be lower, and companies could be more forward-thinking and resilient as a result. Join us as our experts lead us to what our collective creativity might realize and achieve if nurtured and encouraged, fed and watered.

Join the DPS team at the Folio: MediaNext Show on January 8-10, 2013 in NYC. The MediaNext Show pulls together leading publishers to discuss the future of media through keynotes, microsessions, and workshops.

Nick Bogaty, Director of Business Development for DPS, will be sharing the stage with Bill Mickey, Editor of FOLIO Magazine, in a fireside chat to discuss the role of technology in publishing. They’ll touch on what it takes to transition to digital, and how critical it is to choose a solution that let’s you stay on top of the device explosion, approach your marketing in an entirely new way, capture and use data, and stay connected to your readers.

Tuesday| January 8
12 p.m.

Gerald Farro, also from the business development team, will discuss what it takes to build an app using DPS and customize it to meet the specific needs of your publication and reader. Gerald will showcase apps built with Digital Publishing Suite that include features designed to help publishers reach a wide audience, deliver interactive experiences, and monetize content. Join the breakout session:

Wednesday | January 9
1:45-2:30 p.m.

Visit the Folio: MediaNext Show website to view the conference schedule.

The Digital Magazine Awards, rewarding excellence across all disciplines in the Digital Publishing Industry, recently announced the 2012 Winners and Highly Commendeds at the Proud Gallery in London. The 2012 DMA is an international and independently run awards celebrating the best magazines, individuals and advertisers from the digital publishing industry. Hearty congratulations to the seven Digital Publishing Suite customers selected as winners and recommendations!

Bruce Hudson, Chairman of the 2012 DMA, shares that the winners of this year’s awards “not only are innovative and pioneering,” but are also “pushing the boundaries of defining the medium we work in.” (Read more about why he launched the awards here.)

Join us in celebrating the amazing work from this year’s winners!  Check out the results below and download the apps to explore the publishing excellence made possible with Digital Publishing Suite tools.

Award: Magazine Launch of the Year (New Format)
Winner: Men’s Health iPhone App
The Judges said: “It’s a Herculean effort to fit that much content in, reinvent the wheel, and still make it seem like good value. I honestly didn’t think a magazine could be this enjoyable on this format.”

Award: Food & Drink Magazine of the Year
Winner: Lakeland Magazine
The Judges said: “A brilliant example of creating a feel good vibe within a magazine. Fantastic use of audio which makes you smile. The creatives get digital, they get magazines, and a top notch experience, is the result.”

Award: Lifestyle Magazine of the Year
Winner: GQ
The Judges said: “The editorial fits the digital platform so perfectly to absolutely engage the reader with amazing features and presentation.”

Award: Technology and Gadget Magazine of the Year
Winner: WIRED UK
The Judges said: “It’s the incredibly bombastic attitude they have in bringing surprising and investigative content to a regular title. So while I don’t want it to win, it does.”

Award: Travel Magazine of the Year
Winner: National Geographic Traveler
The Judges said: “Beautifully translates this power brand into an informative, picturesque, content rich experience that draws you in and takes you on a journey.”

Award: Editor of the Year
Winner: David Rowan, Wired UK
The Judges said: “A mix of esoteric and relevant content, stimulating and impassioned approaches, all mashed up with high design and oodles of interactive packaging. It’s a great mag, brilliantly led.”

Award: Science & Nature Magazine of the Year
Highly Recommended: Scientific American

Join the Adobe Meets MPA series on Thursday, November 27^th to learn how to promote and monetize content built with Digital Publishing Suite. Presenter Gerald Farro will share strategies for growing digital audiences, developing incremental revenue streams, and extending brands with in-app stores, social sharing, and geo-targeting.

Gerald Farro has been working with many DPS publishers over the past three years. Prior to Adobe, he worked in the trenches at top media organizations such as Wenner Media, Source Interlink and Bauer Publishing. The Adobe Meets MPA lunch is intended to be an open dialogue with publishers to build creative strategies for monetizing digital content.

With the 59^th annual Cannes Lions Advertising festival just concluded last week, advertising agencies used Digital Publishing Suite at the event to help showcase creativity and client portfolios on tablet devices.  One of these agencies – J. Walter Thompson, used Digital Publishing Suite to create a portable showcase app that its executives used during one-to-one meetings at the festival.

Rich with interactivity and including over 23 videos, the app showcases the agency’s work for powerhouse brands like Heineken, Johnson & Johnson and Kellogg’s. Built by RMG Miami (a division of JWT), in conjunction with the firm’s New York office, the app enables JWT executives to pitch new business at the festival, while showcasing the app production capabilities of the company.  One of the most compelling features of the app is how JWT used the flexibility of Digital Publishing Suite to create a drag-and-drop interface for videos.  Users can select the videos they wish to see and then drag them into the queue to view them at once.

The JWT Cannes app allows agency executives to showcase the firm’s marquee brands when pitching new business.

“Overall, our Cannes app was very successful.  All of our executives were happy with how quickly we could produce the app using Digital Publishing Suite, as well as the end result,” said Douglas Fajardo, CEO and Creative Director of RMG Miami.  Fajardo worked with a small team in Miami and New York to concept and produce the app, and sees a bright future for Digital Publishing Suite within JWT to deliver compelling creative for the firm’s marquee list of clients.

JWT used the flexibility of Digital Publishing Suite to include a video player that allows users to select the videos they wish to see and then drag them into the queue to view them at once.