May 20, 2013
By Teresa Demel
Did you miss the Digital Publishing Suite sessions at Adobe MAX? If so, fear not. Most have been recorded and are live on Adobe TV. The DPS team led a lot of great tutorials on using Digital Publishing Suite, and those recordings are listed at the bottom of this blog post. Send your graphic designers and developers to those links in case they want to learn how to use DPS with step-by-step instructions.
Leaders in digital publishing joined us to discuss their digital publishing strategy, and we are delighted to share a full video of their talks here.
Corporate Publishing Session: Engaging Your Customers and Employees with Mobile Apps
Watch the full length video on Adobe TV.
As we said in last week’s Corporate Publishing Summit recap, brands and businesses are using Digital Publishing Suite in a range of use cases that we hadn’t imagined when the product launched several years ago. The following DPS customers joined moderator Melissa Webster from IDC to share how they use DPS to build apps for their businesses.
- Jose Andrade from Publicis Life Brands Medicus and Brooke Entsminger from Lung LLC discussed how they use DPS for a medical sales tool.
- Christian Russo from Sotheby’s International Realty shared their privately published app delivered to their real estate network.
- Daniel Riley from UCLA School of Management showed us the alumni magazine, which is now only available on iPad.
Corporate Publishing: Key Takeaways
- Efficiency: The panelists use DPS as an efficient mobile app platform. For pharmaceutical companies, this efficiency allows them to make quick changes for the review committee. For Sotheby’s International Realty, this efficiency allows them to deliver three to four updates per month.
- Cost savings: UCLA has stopped printing its alumni magazine and only delivers it to alumni via iPad. Publicis and Sotheby’s International Realty have reduced printing costs by providing PDFs that the sales team can print if they choose.
- Analytics: Understanding app usage helps each of our panelists define the editorial strategy moving forward. Because this app is new to Sotheby’s International realty, the team is looking at the daily use increase and the percentage of network downloads in order to understand its acceptance in the field. Publicis and Lung LLC are looking at the level of interaction between the patient and physician.
- Marketing Mix: For UCLA, the DPS alumni magazine serves as a piece of the marketing mix, and the content is complemented by other activities conducted by the alumni office. However, Sotheby’s International Realty said that the app IS their marketing mix – in that it is the central means of communication with the field.
Magazine Publishing Session: From Print to Digital Media: Building a Digital Publishing Business
Watch the full length video on Adobe TV
Bill Mickey, Anthony Cerretani, and Meghan Milkowski
Publishing magazines on iPad has become much more mainstream than it was at the 2011 MAX conference. The community of publishers is beginning to set best practices, but the jury is still out on some issues. The following DPS customers joined Bill Mickey from Folio to discuss their digital publishing stories.
- Anthony Cerretani, Backpacker Magazine
- Meghan Milkowski, Prometheus Global Media (Billboard, Adweek, Hollywood Reporter)
Magazine Publishing: Key Takeaways
- Adoption of DPS: Active Interest Media (publisher of Backpacker) initiated a competition a few years ago to see which title could publish onto the iPad first. Evidently, the Backpacker team won. Cerretani’s team continues to push the envelope with our platform. At Prometheus, the creatives were champions of DPS, and because of their enthusiasm for the platform, they were willing to stay up late at night to figure out how to use it.
- Production: Neither publisher has hired new employees to create the digital magazine. Instead, both have built in efficiencies to deliver the print and digital magazine at the same time. While templates are helpful, both publishers indicated that the mindset of the production team has shifted to include both digital and print.
- Advertising: Backpacker and Prometheus encourage other publishers to sponsor special editions and magazine launches. Advertisers love being spotlighted in special issues.
- In-app marketing: Readers love special editions and back issues. Backpacker said that it was worth investing in PDF replicas of back issues since they are popular with existing iPad readers.
Other MAX Videos
May 17, 2013
With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden. We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.
Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.
Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.
Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:
May 16, 2013
By Teresa Demel
Yesterday, we held an event for corporate publishers at the Adobe Digital Publishing Summit in New York City. Marketing executives and creatives gathered at 82 Mercer to share DPS use cases and best practices. The event designed for corporations was as inspirational as Tuesday’s magazine and newspaper publisher event, but the audience walked away with a different set of takeaways. While magazine and newspaper publishers are designing apps based on print publications, corporate publishers are choosing DPS for other reasons:
- Marketers and agencies can build mobile apps faster with DPS than they can with custom development
- Print collateral can also be delivered on mobile, elevating the user experience, updating content, and reducing costs
- DPS apps can be used to repackage an existing collection of sales and marketing content, and push updates to that content quickly
- Omnichannel Strategy: DPS allows brands to create content once and publish across multiple platforms
The summit represented a wide range of industries, topics and use cases:
- Sales Enablement: Sotheby’s International Realty, Stryker Orthopaedics, and Adobe
- Consumer Engagement: JP Morgan Chase, & Renault Captur, & Adobe
- Agency Advantages: JWT/Casa & Joe Zeff Design
- Mobile Commerce: The Knot
Mobile Marketing: The End of the Beginning
Jeffrey S. Hammond, Vice President at Forrester, framed the day’s conversation with stats on mobile trends, including audience usage and business usage. In his words, “this is the end of the beginning of the mobile shift,” meaning mobile usage is mainstream. 25% of all U.S. adults are online with more than three devices, and about 50% of U.S. adults carry smartphones. It is no longer a matter of whether to have a mobile strategy, but how. Consumers expect content across multiple devices, and marketers need to have an omnichannel strategy that takes into consideration the rising mobile usage.
At the same time, many companies invested in mobile early (over two years ago) and are facing new challenges. When they first developed their mobile strategies, they had low expectations of maintenance costs, and device proliferation has forced them to write different sets of code for each operating system. The key is to find ways to reduce those maintenance costs.
DPS Apps vs. Custom Development
Custom development allows marketing departments to build mobile apps with an endless amount of complexity. At the same time, a lot of mobile content can be built with Digital Publishing Suite with faster turnaround, lower costs, and a focus on design. Fear not, mobile developers. Designers are not replacing developers with DPS shops. Instead, developers can focus entirely on value added projects such as integrating the company’s CMS into an app. For the following two case studies, the apps are privately published and are not available in the app store.
- Stryker Orthopaedics migrated from custom development to DPS for its sales tools. They noted that, with custom development, it was hard to get the design and production team on the same page. DPS puts the design back in the hands of designers. The company reduced printing expenses by 42% and was able to constantly update the content in the app without incurring developer or print expenses.
- JWT / Casa is an agency that builds DPS apps for many notable clients, including Sony, GM, and Adobe. As an agency, DPS gave the agency a strategic advantage because the team could design and build app prototypes within a matter of days, and ultimately deliver apps for its clients in three to four weeks. Because designers built the app, the content was captivating and professionally designed.
Print Collateral Delivered Digitally
Corporations are re-imagining print and using DPS to elevate the content, save money on print, update content quickly, and drive m-commerce.
- A few years ago, content delivered by Sotheby’s International Realty (SIR) to its sales affiliates was 80% print and 20% digital. Today, the inverse is true. Eighty percent of content used by affiliates is produced with Digital Publishing Suite. While cost savings are good for ROI, SIR focused more on its ability to house all content in one app and frequently update it. As Wendy S. Purvey, CMO of SIR said, “If we had to reprint all the material with all the changes we made [since January release], it would have cost $1 million.” View the Sotheby’s International Realty App of the Week video to see it in action.
- JP Morgan Chase produces its “print plus” Letters to Shareholders on DPS. Working with Joe Zeff Design, the investment company was able to build the app from concept to reality in nine weeks. The app has the same written content as the booklet, but includes the richness of photography and illustration, a dynamic news feed from the website, and push notifications to remind readers to return to the app.
- The Knot magazine, built with DPS, merges the gorgeous layout of print with transactional abilities of mobile. The publication and other media properties are designed to give brides a frictionless shopping experience. Rebecca Dolgin and Carrie S. Reynolds demonstrated the “Tap to Buy” feature, which is available throughout the publication. If a bride sees an item she likes, she can easily open up the web browser, make a purchase in the publication, and return to the browsing and shopping experience.
Aggregate Assets in the App
Notre Dame noted that they had a plethora of marketing assets, such as video and photos, which were either dispersed across their website or unavailable to the public. Using DPS, they were able to aggregate their content within a folio and provide a rich app experience for their fans.
- Joe Zeff Design created a Gameday app for Notre Dame for the BCS National Championship Football Game. Content was based on its print gameday program, but included other assets such as extra photography and video. Because Notre Dame has fantastic photographers and videographers, they were able to “create an app without recreating anything.”
The advantage of the DPS app is in the packaging. Readers are downloading the app with a specific event in mind, and the interactive content feels more relevant to the user.
Create Content Once – Publish Everywhere
When Renault launched its “Capture the Day” campaign for the Captur, it decided to use Digital Publishing Suite to amplify the campaign. In a little over four weeks, Renault was able to launch the Renault Captur app on iPhone, iPad, Android tablet, and desktop. Renault already had a responsive website, but chose Digital Publishing Suite to deepen users interest with the content through interaction and captivating animations. Watch the Renault Captur app of the week video to see how it uses Digital Publishing Suite to drive reader engagement.
Stay tuned. Soon you will be able to download the Digital Publishing Suite Summit app (built by JWT / Casa) and view slide decks from our presenters. In addition, Adobe TV will soon show video of most presentations from the Digital Publishing Summits.
May 15, 2013
What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:
- Sotheby’s International Realty
- JPMorgan Chase
- Stryker Orthopaedics
- J. Walter Thompson/Casa
- Forrester Research
- And many more…
In case you missed out on yesterday’s Traditional Publishing session, get your updates here:
Below is the Storify recap of social media conversation from today’s Corporate Publishing Summit. Check back soon to see more highlights and recaps from the event.
By Teresa Demel
Yesterday, leaders in the digital publication of magazines and newspapers converged at 82 Mercer in New York City to share successes, best practices, and challenges with their peers. Adobe shared some metrics on digital publishing, announced the launch of the Digital Publishing Awards, and then opened the stage so our customers could share their stories with the audience.
Declan Moore, National Geographic
Our customers, including independent and global publishers, discussed marketing, advertising, analytics, and content strategies with one another. While the conversation was varied and broad, I noticed a few key takeaways:
- Successes: It is obvious that publishers are seeing many forms of success in mobile publishing. At the same time, the industry is in its nascent stages. The victories that publishers are experiencing are hints at what is to come.
- Marketing: DPS has provided a framework to help publishers drive in-app marketing, and publishers are using the tools in varied and creative ways to drive readership.
- Advertising: Because interactive advertising in DPS publications is still young, publishers are defining the pricing model and how it differentiates from other types of ad placement.
- Analytics: Now flooded with data about their publications, each publisher needs to carefully select the metrics about the publication that reflect its goals
Digital Publishing: Defining Success
Our publishers shared their successes along many metrics: revenue, readership, retention, and cost savings.
- Top Gear readers spend more time reading the interactive DPS publication than they did with the PDF replica.
- National Geographic sees a higher renewal rate (74% – 78%) and a younger demographic in digital than in print, indicating a growing audience from its digital offerings.
- Martha Stewart also has a younger audience, and it is also more affluent and more satisfied with the platform.
- Interweave Publishing is able to publish Sockupied, its digital-only publication for a mere $7,000 per issue, providing lucrative margins in digital.
Marketing Techniques: Driving Digital Readership
Several publishers shared techniques and opportunities for pulling more readers through the purchasing funnel. They are gaining new readers with teaser content using First Issue Free and Free Article Preview. They use the custom storefront to promote content to new readers. For example, Martha Stewart not only promotes issues of the downloaded title, but also uses the custom storefront to promote other MSLO titles and Martha Stewart apps, such as Martha Stewart CraftStudio.
While gaining new readership is important, several publishers stressed the importance of retaining existing readers. According to National Geographic’s Declan Moore and Hearst’s Sharon Bailey Romano, today’s readers expect to see new content constantly streamed into the app, rather than a monthly cadence. Romano reminded publishers to inform subscribers about next month’s issue to entice them to return. In addition, existing readers love back issues of content.
Advertising: What is Next?
The brands and advertisers that have experimented with interactive ads in digital publications have proven that they can reach new creative heights and captivate readers.
- Adobe VP of Digital Media Danny Winokur showed ads that I have featured in the ad of the week video series, including Jaguar, REI, and Levi’s Made & Crafted. Each ad allows readers to play with the ad, learn about the product, and shop.
- Wolters Kluwer medical journals allow medical companies to tell a richer story through advertising. In Chantal Kolber’s example, an ad for multiple sclerosis therapy included a before and after video of a woman who had undergone treatment – illustrating the effectiveness of the drug through a compelling story.
In the Advertising panel, Bullett Magazine’s Jack Becht argued that DPS ads are playing in a new space – differentiated from print and online ads. They can easily function as a digital storefront that allows readers to shop, as in the Levi’s Made & Crafted ad.
While publishers are happy to embrace digital advertisements, the pricing models are still being defined.
- Wired charges extra fees based on levels of interactivity.
- Bullett only accepts interactive advertising in its publication, and the Bullett team operates as a creative studio for brands.
- Wolters Kluwer bundles all print and digital advertising, and charges more for the standard advertising package.
Analytics: The Data that Matters
As Sean Bumgarner, Design Director for Platforms and Devices at Condé Nast stated, “We have troves of data. The question for editors is what do you want to know, and how do you measure success?” Condé Nast has discovered through its Site Catalyst account that analytics can be used to understand reader behavior and define content and layout strategy. They learned that readers read a publication from front to back, and that audience accumulation closely mirrors print. This indicates that the way readers experience DPS publications is more similar to the print experience, rather than the online experience.
Regarding content strategy, Golf Digest uses analytics to identify the most popular content and focus its strategy on that content. The “Swing Series” in Golf Digest uses the image sequence feature in DPS to allow readers to view and control a professional golfer’s swing. When Golf Digest realized the popularity of this feature, the publisher spent more time focusing on and highlighting the feature.
This stimulating conversation shows that publishers are thinking creatively about how to use DPS to maintain a progressive business. While there are still debates about advertising rates, measurement tools, and best practices in marketing, all of our customers agreed that it is important to be active in the mobile space to stay on the cutting edge of publishing.
Stay tuned! We will post videos of the Digital Publishing Summit over the next few weeks. In addition, you will soon be able to download the Digital Publishing Summit app from the iTunes store.
May 14, 2013
That’s a wrap for Day 1 at Adobe Digital Publishing Summit! Today we heard from National Geographic, Martha Stewart Living Omnimedia, Wolters Kluwer, Hearst Magazines, Daily Mail, The New Republic, and many more speakers from companies & brands. Everyone in the room was pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
To highlight some social media conversation and highlights from today’s traditional publishing session, explore our Storify recap below. Stay tuned throughout the week as we continue to bring you more!
Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.
From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.
Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.
Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!
For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.
We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.
May 2, 2013
Just announced! We have a new Digital Publishing Suite session at Adobe MAX 2013 that highlights the creative work being performed by agencies. This is your chance to learn about DPS from the experts – people who have pushed the boundaries of DPS and built a wide variety of apps for their clients. Join us on Monday, May 6th at 2pm for the DPS Agency Spotlight to learn how creative agencies are using DPS for customer engagement, sales, storytelling, and more.
Each representative will give a quick presentation on how they use Digital Publishing Suite to expand their clients’ mobile portfolios and more effectively reach stakeholders. They will display work performed for Tomb Raider, Notre Dame, UCLA, Heifer International, Stratford Festival, the Marines, and more.
Digital Publishing Suite Agency Spotlight
Monday, May 6, 2013
Join creative agencies as they share examples of their most innovative mobile apps built with Digital Publishing Suite technology. From ‘tomb raiding’ to fundraising, see how creative leaders build a wide variety of apps to reach and connect with diverse audiences.
Joe Zeff, President, Joe Zeff Design
Alex Berger, Group Director, Technology at The Designory
Debbie Bates-Schrott, President, Bates Creative
Ellie DeSilva, Studio Director, TBWA\Chiat\Day
Nicholas Brendan, Digital Designer, TBWA\Chiat\Day
Jason Porath, Vice President of Digital Publishing, Storycode
Katherine Topaz, Creative Director, Storycode
Jake Hamann, President & CEO, OneFire, Inc.
April 30, 2013
Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.
The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions. Speakers include luminaries from the world’s leading brands, including:
|May 14 – Traditional Publishing||May 15 – Corporate Publishing|
RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.
- Register for the May 14 Summit for magazine and newspaper publishers
- Register for the May 15 Summit for corporations, brands, and educational institutions
April 3, 2013
By Teresa Demel
The Art Directors Club (ADC) has embraced Adobe Digital Publishing Suite for its 91st edition of the Art Directors Annual. The Annual, historically delivered in print, showcases work by ADC Annual Awards recipients, featuring top-notch work in design and advertising worldwide. The Art Directors Annual 91 is released on the iPad, allowing Art Directors and Creative Directors to experience 2011’s most creative work through video, scrolling frames, and slideshows. The app was built by the DPS expert agency goodfellas, the designers of Billboard Brasil and Forbes Brasil.
Today, the Art Directors Club announced the app at their 92nd Annual Awards + Festival of Art and Craft in Advertising and Design. Conference attendees can download the app on their iPad and explore 2011 winners. Tomorrow, 2012 winners will be announced at the 92nd Annual Awards ceremony in Miami Beach. The competition has grown significantly since its inception in 1920, when it had three categories. Now there are winners from 220 categories including publication design, packaging, photography, and interactive media.
Download the Art Directors Annual iPad app to experience the truly impressive work performed by innovative teams and individuals. You will laugh. You will cry. Make sure to check out “The Exorcist” in the Student category, and “The Invisible Drive” in the Advertising category.
March 29, 2013
Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:
Day/Time: Tuesday, 8:30 AM – 511A
Session ID: S7824
Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)
- Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
- View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
- Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.
March 28, 2013
New York, we’re coming your way! Join the Digital Publishing Suite team and The Association of Magazine Media (MPA) in New York on April 2nd to learn what’s new and relevant for your digital publishing business.
Zeke Koch, Senior Director of Product Management for Digital Publishing Suite, will explore the latest release and even share some juicy details about what else the team is working on. You’ll also get a taste of what Adobe Analytics, the analytics service in DPS, has to offer. Educate yourself to leverage these tools and make the best editorial, design and business decisions for your organization.
Looking to gear up with the best tools and insights to run your digital publishing business? We’ll show you how. New York, New York: see you April 2nd!
Tuesday – April 2nd, 2013
MPA Board Room
810 Seventh Avenue, 24th Floor 12noon – 2pm
New York, NY 10019
March 25, 2013
Don’t miss learning about Digital Publishing Suite at MPA’s Swipe 2.0 – Thursday, March 28 in NYC. Danny Winokur, VP & General Manager, Digital Media, will discuss how and why digital magazines are continuing to evolve into a very real business as digital readership and content engagement climbs. He’ll also share how leading global publishers have driven significant growth in digital subscription and advertising revenue and why magazine apps should become the epicenter of an innovative publisher’s media strategy.
March 13, 2013
Calling all B-to-B publishers! Don’t miss this fast-paced, highly informative hour co-hosted by Adobe and ABM, the Association of Business Information Media. During this webinar, the Adobe Digital Publishing Suite team will take you through important trends in digital magazine publishing that you’ll want to know about—trends in device proliferation, the growth of magazine readership and how readers are engaging with digital apps, to name a few.
You’ll also see real-world examples of business publishers who are using DPS to build their digital business, get a tour of the features that are most relevant to business publishers and see how easy it is to create dynamic, highly interactive publications using the design and publishing workflows you already know.
The webinar is free and open to all. Join us on Thursday, March 21 from 2-3pm EST
Learn more and register now: http://www.abmassociation.com/
March 4, 2013
This week, if you are attending Adobe Summit: The Digital Marketing Conference in Salt Lake City, make sure to join us for a special DPS session featuring Sotheby’s. Josh Pullan, VP WW Director of Digital Media Services at Sotheby’s, will outline how the auction house delivered one of their most successful marketing programs by delivering their catalog on tablet devices — including how they are using analytics to make content decisions. The hour-long session will dive into how Sotheby’s tablet app allows them to extend their brand worldwide, better serve their global clients, and deliver a richer auction experience that brings extraordinary treasures to life.