June 27, 2012
With the 59th annual Cannes Lions Advertising festival just concluded last week, advertising agencies used Digital Publishing Suite at the event to help showcase creativity and client portfolios on tablet devices. One of these agencies – J. Walter Thompson, used Digital Publishing Suite to create a portable showcase app that its executives used during one-to-one meetings at the festival.
Rich with interactivity and including over 23 videos, the app showcases the agency’s work for powerhouse brands like Heineken, Johnson & Johnson and Kellogg’s. Built by RMG Miami (a division of JWT), in conjunction with the firm’s New York office, the app enables JWT executives to pitch new business at the festival, while showcasing the app production capabilities of the company. One of the most compelling features of the app is how JWT used the flexibility of Digital Publishing Suite to create a drag-and-drop interface for videos. Users can select the videos they wish to see and then drag them into the queue to view them at once.
The JWT Cannes app allows agency executives to showcase the firm’s marquee brands when pitching new business.
“Overall, our Cannes app was very successful. All of our executives were happy with how quickly we could produce the app using Digital Publishing Suite, as well as the end result,” said Douglas Fajardo, CEO and Creative Director of RMG Miami. Fajardo worked with a small team in Miami and New York to concept and produce the app, and sees a bright future for Digital Publishing Suite within JWT to deliver compelling creative for the firm’s marquee list of clients.
JWT used the flexibility of Digital Publishing Suite to include a video player that allows users to select the videos they wish to see and then drag them into the queue to view them at once.
June 26, 2012
Mark your calendars for Thursday, June 28th at 8:15am CDT! OMMA and Adobe are hosting a livestream presentation on retailer strategy and Digital Publishing Suite. Gerald Farro, executive from Adobe Systems, will share case studies from top worldwide brands and retailers who have used Adobe Digital Publishing Suite to modernize their digital strategy to build brand engagement, drive T-Commerce and empower their sales organizations. These companies enabled their creative teams to efficiently build dynamic apps that elevate the company’s position in the tablet and mobile space.
We hope you will join us to learn more about the role that Digital Publishing Suite plays in retail multi-channel marketing and sales strategy.
Thursday, June 28th
OMMA Brand Marketers Summit
Twitter hashtag: #MPBMS
May 31, 2012
Magazine readers love the interactivity available through publications produced with Digital Publishing Suite, evidenced by the fact that they use nearly half of the interactive features available through our customers’ titles. With the integration of Adobe Edge into Digital Publishing Suite, we expect to see heightened design powered by HTML5.
When we featured Fast Company in the app of the week series, several Digital Publishing Suite fans commented on the cover page, which allows readers to swipe frost off a pane of glass and reveal the face of Jack Dorsey, founder of Twitter. This type of HTML5-based interactivity piques the interest of readers, curious to know what the next issue will entail.
In this video, Noah Robischon from Fast Company and Joe Zeff from Joe Zeff Design show how Adobe Edge’s HTML5 animations can engage and involve readers. In addition, they show how the new Edge + InDesign CS6 + DPS integration allows production staff to easily include these animations in tablet apps. The integration of Edge and Digital Publishing Suite can heighten design, streamline workflow, and drive readership through enhanced engagement.
May 29, 2012
New devices are flourishing. By 2016, 112 million people in the United States alone are expected to own tablets. The tablet market is still highly competitive, and the availability of new devices keeps publishers on their toes. Whether designers are creating for multiple resolutions or aspect ratios, there is a growing need for tools that allow publishers to be nimble. In order to stay competitive, it is imperative that publishing companies expand their footprint without running a marathon.
Alternate layout tools in InDesign allow publishers to focus on their strengths: engaging content and precise design, with content efficiently repurposed for multiple devices. In this video, Bill Marr, Creative Director at National Geographic, along with colleague Lisa Lytton, walk us through their workflow using new tools available in Creative Suite 6. Soon, you’ll see National Geographic on Amazon Kindle Fire.
May 18, 2012
Digital Publishing Event Inspires Brand Organizations and Agencies to Think Big About Tablet Marketing
Today the Digital Publishing team held a Digital Publishing Summit in New York City. The event was an opportunity for companies, agencies and educational institutions to learn how tablet applications can drive deeper customer engagement, enhance brand loyalty and influence purchase channels.
Marquee speakers from well-known brands, advertising agencies and universities, who use Digital Publishing Suite today, wowed the audience with their dynamic tablet applications exemplifying how tablets are changing the way organizations approach mobile marketing, customer acquisition and retention and drive new business opportunities.
The Summit kicked off with Forester Research delivering an engaging session that sparked a dynamic conversation about soon-to-be-released tablets. The discussion revolved around the changing tablet landscape, the value of an accessible app marketplace in making tablets and tablet content successful, and the types of companies that are using apps to transform their business including pharmaceutical/life science organizations, auto manufacturers and catalog retailers.
Benjamin Moore and Red Bull then took the main stage to discuss how tablet applications are fundamentally changing the way they engage with customers.
Benjamin Moore, a provider of paints and stains, is a brand well loved by it loyal customers. Benjamin Moore discussed the role of their current iPad apps and recently released iPhone app (all built with Digital Publishing Suite) in driving, deeper engagement with paint products by providing a narrative shopping experience that capitalizes on how paint can spark emotion and drive a very personal purchase decision. A demo of the ColorTrends 2012 iPad and iPhone apps illustrated how applications can successfully bridge the gap between traditional brick-and-mortar stores and other shopping channels, including the Benjamin Moore website.
Within the Benjamin Moore tablet app, users can request paint chips or order paint with the option of having it shipped or picking it up in the store (setting up impulse purchase opportunities for additional paint items). Additionally, Benjamin Moore discussed how making apps available to people on the go effectively drives location based merchandising and offers convenient store locator information.
Red Bull followed Benjamin Moore on stage. Red Bull isn’t just a high octane company that has sold 30 billion cans of their energy drink. They also produce events, music, entertainment and television content (on Red Bull TV) making them an aspiring media company and using their tablet application to tie it all together. Red Bull inspired the audience with their use of high production, highly creative videos included in The Red Bulletin tablet application built with Digital Publishing Suite – capitalizing on their customers’ love of multi-media to stimulate engagement. Red Bull publishes their tablet application in both English, German, French, and Spanish and has used it to drive customer and brand engagement worldwide – something they couldn’t do with the print edition of The Red Bulletin.
The University of Alabama took us from commercial applications to those used by higher education institutions to successfully engage with alumni as well as recruit students and college athletes.
Their highly successful Fan Guide and Gameday applications are built with Digital Publishing Suite and are a hit with all who follow college athletics. Both applications include video, slideshows, interactivity and more. The apps are used to successfully profile student athletes and make alumni feel connected to their university by providing a virtual game day experience – for when they can’t be in the parking lot tailgating before kickoff. University of Alabama has big plans to expand their applications to support product placement of university wear, T-commerce, live game day content streams, targeted marketing through integration with CRM systems and much more.
All of the applications showed at the summit are available for free in the Apple App Store or in the Digital Publishing Suite Gallery. Check them out!
For those that couldn’t be in NYC with us, we missed you but we do plan to make video content from the event available next week. Stay Tuned.
Don’t forget to read about major Digital Publishing Suite announcements from earlier this week!
May 15, 2012
*Spoiler Alert: Scroll all the way to the bottom to read from the beginning*
Lynly 7:28 am on May 15, 2012
Zeke wrapping up and closing the event. Thank you for attending!
David Schmidt 7:27 am on May 15, 2012
A new article has just been posted to the DPS Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html) which outlines best practices and recommended workflow for publishing DPS content to the iPhone: http://www.adobe.com/devnet/digitalpublishingsuite/articles/dps-indesign-authoring-for-iphone-ipod-touch.html
Lynly 7:27 am on May 15, 2012
The New Yorker on the iPhone looks great! We are waiting for it soon to be available on the app store!
Lynly 7:26 am on May 15, 2012
Showing cartoons on iPhone – cartoon gallery very accessible and easy to read on iPhone.
Lynly 7:25 am on May 15, 2012
TOC built for screen size of iPhone. Also used HTML5 – very light, very quick on the iPhone.
Lynly 7:24 am on May 15, 2012
Wyatt talking about how they re-imagined how The New Yorker would work on the iPhone.
Lynly 7:23 am on May 15, 2012
Zeke bringing up Scott Dadich and Wyatt Mitchell from Conde Nast and The New Yorker to show the new iPhone viewer.
Lynly 7:21 am on May 15, 2012
Zeke is now announcing that DPS will support the ability to publish content to the iPhone.
Lynly 7:21 am on May 15, 2012
These guidelines were put together by a task force of publishers, advertisers and Adobe in partnership with MPA.
Lynly 7:20 am on May 15, 2012
Nick is announcing that DPS supports recently released MPA guidelines around metrics out of the box.
Lynly 7:19 am on May 15, 2012
Nick talking about how DPS is tightly integrated with Adobe SiteCatalyst which tracks metrics and analytics associated with a magazine issue – both editorial and advertising content.
Lynly 7:18 am on May 15, 2012
Zeke and Nick back on stage. Zeke talking about how throughout the morning, we have looked at new ways Adobe has enabled publishers to produce beautiful content, make it engaging though amazing interactivity built with Edge, have access to a broad set of fonts and as just seen content that can be socially shared. Now Nick is talking about one of the exciting things is that publishers can also track how their digital content in performing. Publishers can see what readers are consuming, which articles are consumed most highly in a magazine, how long readers spend with an article, which interactivity was most popular. And, publishers don’t have to rely on panels or surveys to get this information.
David Schmidt 7:18 am on May 15, 2012
A new article has just been posted to the DPS Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html) which details how to setup social integration with Facebook, Twitter and Email within your DPS app: http://www.adobe.com/devnet/digitalpublishingsuite/articles/integrated-social-sharing-with-digital-publishing-suite.html
David Schmidt 7:16 am on May 15, 2012
David and Zeke are now talking about how the publisher can determine how many articles an individual reader can read in the Web Viewer before the system prompts him or her to subscribe to DPS publication, helping to convert new readers into loyal subscribers.
David Schmidt 7:13 am on May 15, 2012
Vicci is describing how Us Weekly is a “magnetic” brand, with content that draws people in – it drives revenue for Wenner when stories spread like wildfire. Zeke said that he imagines that those stories get passed along frequently, and then announces a new DPS feature which will help with this: DPS apps now support social sharing with Facebook, Twitter, and E-mail!
David Schmidt 7:10 am on May 15, 2012
Vicci Lasdon Rose just announced that Us Weekly is launching soon on the iPad using DPS! David Kang is showing a few articles from the upcoming issue, and demonstrating some of the interactive features.
David Schmidt 7:09 am on May 15, 2012
Zeke is now welcoming the next guests to the stage: Vicci Lasdon Rose, Publisher and Vice President, and David Kang, Chief Digital Officer, both of Wenner Media, publisher of Us Weekly, Rolling Stone, and Men’s Journal.
Lynly 7:08 am on May 15, 2012
Noha talking about how the animation allows you to tap on the screen and see vector sharp images. This is more interactive than what you can do out of the box with DPS. And file size remains small and manageable.
Lynly 7:06 am on May 15, 2012
On iPad, you can see the animation in the article published to the device. This animation improves the engagement and the information sharing in the animation. Mark says that seems pretty straight forward. Fast Company designers can create HTML5 animations and drop them into iPad publication.
Lynly 7:03 am on May 15, 2012
Looking at animation on iPad.
David Schmidt 7:03 am on May 15, 2012
Adobe recently launched the Digital Publishing Suite Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html), which has a wealth of content to help you make the most of DPS’s advanced capabilities. A brand new article titled “Enhancing your DPS Folios with Edge animations” has just been posted, which includes a hands-on walkthrough on placing an interactive Edge animation into a DPS folio: http://www.adobe.com/devnet/digitalpublishingsuite/articles/enhancing-your-dps-folios-with-edge-animations.html
Lynly 7:01 am on May 15, 2012
Cool! Showing the interactivity in Edge. Can see how animation comes to life in browser. Next step is to bring content into InDesign. In InDesign, they bring in the interactivity built in Edge. Edge packages the animation and import into InDesign.
Lynly 6:59 am on May 15, 2012
Fast Company is using Edge to create an animation in most recent issue of magazine.
Lynly 6:59 am on May 15, 2012
Showing interactivity built in Adobe Edge. Fast Company took print illustrations of Steve Jobs and made them interactive and then published interactive content to tablet device using Edge, InDesign CS6 and Digital Publishing Suite.
Lynly 6:57 am on May 15, 2012
Noha Robischon, Executive Editor of Fast Company on stage with Joe Zeff.
Lynly 6:57 am on May 15, 2012
Mark is talking about how Adobe is now enabling Adobe Edge the ability to export interactive content to InDesign CS6. This is new and exciting!. Mark is bringing up Fast Company to talk about how they are using Adobe Edge.
Lynly 6:56 am on May 15, 2012
Mark Anders is a Fellow at Adobe who has worked on HTML5 tools and technology for several years. Mark is talking about a new tool called Adobe Edge. Edge allows you to create beautiful interactive animated content in HTML5 and deploy it across devices. Designers don’t have to understand the details of CSS.
Lynly 6:54 am on May 15, 2012
Zeke now back on stage. He is talking about how readers expect that content be interactive when consuming it on devices. DPS supports HTML5 and how Adobe is making it easier for publication designers to create interactive content. Zeke has introduced Mark Anders.
Lynly 6:53 am on May 15, 2012
Big applause from the crowd!. Very happy to hear about this business and creative opportunity!
David Schmidt 6:52 am on May 15, 2012
Nick is now announcing that “Select fonts from Adobe Type Library are now available for use in DPS at no additional license cost.” This is exciting news – publishers can embed these fonts as live text in DPS apps, resulting in clear & crisp text on retina devices like the new iPad, with smaller file sizes using PDF or HTML as the folio format!
David Schmidt 6:51 am on May 15, 2012
Nick and Geraldine are now talking about how publishers of tablet magazines want to use PDF and HTML formats for things like smaller file size and live text. But publishers have some complications about how fonts can be used in this manner.
David Schmidt 6:48 am on May 15, 2012
David is now talking about the Adobe Type Library, which includes about 2,400 fonts created by Adobe, as well as licensed by Adobe. One ubiquitous font that Adobe helped to create is Myriad, which is used by companies such as Macy’s, Verizon Wireless, Wells Fargo, and Apple.
David Schmidt 6:46 am on May 15, 2012
David is talking about the “personality” of typefaces, and the work that Geraldine has done with Glamour, by mixing three different font styles. “These work together like ingredients in a good stew.”
Lynly 6:45 am on May 15, 2012
Fonts can convey emotions and the voice of Glamour.
Lynly 6:44 am on May 15, 2012
Geraldine is talking about how typography convey different feelings and ideas in stories included in Glamour.
David Schmidt 6:42 am on May 15, 2012
Geraldine Hessler, Design Director, Glamour, just joined Nick Bogaty and David Lemon from Adobe on stage to discuss fonts. Wow – David Lemon, who is Sr. Manager of Type Development, has been working on fonts at Adobe for over 25 years!
David Schmidt 6:41 am on May 15, 2012
Zeke is now talking about typography, and how fonts have been core to Adobe since the beginning: “Adobe’s heritage is in fonts.”
Lynly 6:39 am on May 15, 2012
Great demo of new alternate layout tools in InDesign CS6 and how publishers can use this new workflow to quickly create content for different size tablets and devices.
Lynly 6:38 am on May 15, 2012
Zeke says in about 3 minutes Lisa has created a layout for the Kindle Fire saving a ton of time. Bill Marr says that Alternate Layout will take 80% of work out of the workflow required to build layouts for multiple devices. This is a huge time savings. Bill and Lisa leaving stage.
Lynly 6:37 am on May 15, 2012
Zeke is talking with Lisa about how alternate layout is helping Lisa expand and contract text on a page in just a few short clicks. Alternate Layout did a great job in helping optimize the content for different size layouts and screen sizes. The rules in InDesign help production staff get very far in designing layouts for tablets but still gives production/designers the ability to finely control the layout.
Lynly 6:35 am on May 15, 2012
Lisa is now demoing the new Alternate Layout workflow in Creative Suite 6/InDesign. Lisa is showing liquid page rules and how it can give “hints” to InDesign that helps production teams contract or scale content in a page layout.
Lynly 6:34 am on May 15, 2012
Bill is talking about how they are very focused on translating and expressing their brand in digital the same way they do in print. Bill is talking about how Creative Suite 6 is really helping Nat Geo build beautiful layouts quickly. Bill is now bringing up Lisa Lytton.
Lynly 6:33 am on May 15, 2012
Zeke is talking with Bill about what is like to built content for print plus devices. Bill stating that very challenging time but also very exciting. Bill is talking about how digital is helping them attract new readers. Zeke is talking about how it is a lot of work to keep up.
Lynly 6:32 am on May 15, 2012
Zeke has just brought up Bill Marr from National Geographic Magazine. Welcome Bill.
Lynly 6:31 am on May 15, 2012
Zeke is talking about meeting with publishers around the world. Most of the publishers have told Zeke that they are very excited about tablets. But worried about how to get their content on multiple devices.
Lynly 6:30 am on May 15, 2012
Jim is now introducing Zeke Koch. Zeke is Sr. Director, Product Management, Digital Publishing.
David Schmidt 6:29 am on May 15, 2012
Jim just announced that Adobe is engaging with ABC to audit DPS analytics for verified reporting to advertisers. (These audited metrics include number of readers, number of articles, and time spent). Additionally, he announced that DPS supports MPA analytics guidelines.
Lynly 6:29 am on May 15, 2012
Jim is now talking about remarkable brands using DPS. Jim is now announcing that MEREDITH is now using Digital Publishing Suite and will be publishing Better Homes and Gardens, Fitness and Parents magazine. Meredith is joining some of the leading publishers in the world using DPS.
Lynly 6:28 am on May 15, 2012
And people are spending 2.5 hours per month reading their issues in their digital publishing applications. This is a true signal of engagement with interactive, digital content.
Lynly 6:27 am on May 15, 2012
Jim is talking about how it has been one year since DPS has launched The growth and adoption has been incredible. In past year we have gone from 0 to 1700 apps live on the app store. Wow! Growth in download of issues has gone to 25 MILLION over last 12 months. This is 120,000 issues a day. Jim says that is remarkable.
Lynly 6:26 am on May 15, 2012
Three core themes being discussed today: Create compelling content; how can publishers get content across multiple devices; what Adobe can do to make publisher’s content more discoverable so that your readers become advocates of your brand, and drive circulation.
Lynly 6:25 am on May 15, 2012
How does Adobe help publishers move from print into the rich, interactive world of digital.
Lynly 6:24 am on May 15, 2012
Best is yet to come, without question. Adobe’s goal is to help publishers be successful. Adobe’s challenge is how to take the legacy of print, amazing layout, crisp typography, rich imagery and bring into digital world.
Lynly 6:23 am on May 15, 2012
Jim talking about how last few years has been a whirl – lots of change.
David Schmidt 6:22 am on May 15, 2012
The event has started! Adobe vice president of media solutions, Jim Guerard, has just taken the stage.
Lynly 6:21 am on May 15, 2012
Here we go…
Lynly 6:15 am on May 15, 2012
The room is starting to fill up with lots of innovative magazine and newspaper publishers. People are starting to take their seats in the auditorium at the Morgan Library and Museum here in NYC.
Lynly 6:10 am on May 15, 2012
Thanks for joining us today. David Schmidt and I will be taking you through these exciting announcements in real time. Both David and I work for Adobe and have been watching the revolution taking place in digital publishing these past few years. Very exciting times!
David Schmidt 6:00 am on May 15, 2012
The 2012 Adobe Digital Publishing Summit is starting soon!
Come on over to our live blog event direct from the DPS Summit in New York starting at 9:15am ET. Follow along as we unveil the next generation of DPS. Also, stay tuned throughout the week for more updates, announcements and video from Adobe and partners.
May 14, 2012
March 17, 2012
Want to know how to optimize your tablet content for business results? Join us at the Adobe Digital Marketing Summit and attend the session: Tablet Publishing: Using Analytics to Drive Business Results on Thursday, March 22 in order to understand how to hone your editorial and advertising strategy based on reader consumption of content. Learn how Adobe is collaborating with publishers to refine content for highly immersive publications based on metrics around tablet usage. Want a more in-depth understanding of Digital Publishing Suite? Adobe evangelist Colin Fleming will also conduct a full day Training on Digital Publishing Suite on Tuesday, March 20th.
Details for both sessions are below. In addition to the Digital Publishing Suite sessions, we also recommend the Media Monetization sessions designed for publishers. Speakers from Condé Nast, Yahoo!, Forrester, and Adobe will discuss driving return for advertisers, thriving during digital disruption, measuring audiences across channels, and the evolution of digital publishing. You will walk away with a sense of how extended, drill-down analytics can drive success in your business.
Digital Marketing Summit
Mar 20-23, 2012
Salt Lake City, Utah
Tablet Publishing: Using Analytics to Drive Business Results
Laura Winner, Condé Nast Publications
Michael Goldstein, Senior Consultant, Adobe
Thursday, March 22, 11:00 AM
Print isn’t dead, but it is dramatically changing. The argument now isn’t so much about where content should live, it’s about that content should live everywhere. With this publishing revolution, media and business publishers are taking a hard look at how they can transform themselves with so much information consumed on tablets. Hear how Adobe is collaborating with other companies to create the next generation of how consumers view and interact with publications on tablet devices and how to optimize those publications for success. The integration of Adobe Digital Publishing Suite and Adobe Digital Marketing Suite allows tablet publishers to fine-tune content and advertising inventory as they develop high-impact, immersive publications for tablets.
In this session, learn:
• How analytics help tablet publishers select editorial themes and interactivity types that demonstrably resonate with an audience
• How insights into user interaction with advertising helps publishers identify the most engaging ad formats and placements and establish premium pricing for those units
• Best practices for applying analytics into the day-to-day tablet publishing workflow
This session is for publishers who run or interested digital magazine editions.
Adobe Digital Publishing Suite Pre-Conference Training
Conducted by Colin Fleming, Digital Publishing Evangelist, Adobe
All day: Tuesday, March 20, 2012
Adobe Digital Publishing Suite is a complete solution that lets individual designers, traditional media publishers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablet devices. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® 5.5 software and tight control over the complete application creation and publishing process empower you or your design and production staff to deliver engaging tablet documents that meet even the most intensive deadlines.
In this course you will learn how to use Adobe InDesign and Adobe Digital Publishing Suite to design and layout mobile documents and build single-issue and multi-issue viewer apps. These apps will deliver innovative reading experiences, interactive content, and high-impact advertising on leading tablet devices that get consumers more deeply engaged with your content and your brand. Additionally, you will see how easily Adobe’s Digital Publishing Suite ties in with Adobe SiteCatalyst analytics.
Participation in this course requires an intermediate knowledge of Adobe InDesign and use of a Macintosh computer (to be provided). Time will not be taken during class to bring students up to speed on how to move around in the InDesign product.
March 15, 2012
On March 19-21, the Adobe Digital Publishing Suite team will be discussing digital strategy and monetization at the Publishing Business Conference & Expo in New York City. Meet up with us at the following panels and speaking engagements, and feel free to chat with us afterwards. Come learn about using Digital Publishing Suite to drive multichannel production strategies, build your brand, and create new revenue streams within a larger publishing strategy.
Publishing Business Conference, March 19 – 21, 2012
Location: New York Marriott Marquis
About the event: The annual Publishing Business Conference and Expo was founded in 1997. Like the publishing industry, the show has itself evolved into what has become the must-attend event for publishing executives. Held each year in New York City—the publishing capital of the world—the Publishing Business Conference and Expo draws thousands of professionals from all areas of publishing. This major event brings you dozens of sessions specifically geared toward book and magazine publishing executives.
Session: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Date: Tuesday, Mar 20
Time: 10:05 AM – 10:55 AM
Location: Alvin/Edison, 5th Floor
A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:
- Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
- Redefined workflow technologies that save time and money
- Steering your personnel through constantly evolving workloads
- Balancing print and digital production workloads
- Moderator: Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
- Michael Esposito, SVP and Head of Publishing Group FMG
- Greg Reeder, Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine
Session: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems
Date: Tuesday, Mar 20
Time: 12:45 PM – 01:05 PM
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies’ digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences
- Gerald Farro, Business Development Manager, Digital Publishing, Adobe
Session: Extending the Brand: One Format to Rule Them All
Date: Wednesday, Mar 21
Time: 10:35 AM – 11:20 AM
One of the limitations of digital magazines was that every vendor offered a different solution for displaying the paginated content. Today there is still no standard for displaying magazines in a digital format that takes into account key elements including advertising, video and interactivity. Apple, with its hugely successful devices, has helped to create some clarity here but they are not the standard. With many platforms carrying digital versions of magazines today, will there ever be a standard? What would a standard magazine format mean for publishers? How should publishers prepare? These are some of the questions answered by this panel of publishing industry experts.
- Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
- David Steinhardt, President and CEO IDEAlliance
- Staffan Ekholm, Chief Executive Office MAG+
- Bob Sacks, Senior Analyst and Partner mediaIDEAS (moderator)
March 2, 2012
Interested in learning more about Adobe Digital Publishing Suite? Want to meet other publishers actively engaged in publishing to tablets? Want to learn how to efficiently incorporate digital publishing into your existing workflow? Then the Xperience is the place to go.
In addition to inspiring keynotes, a host of customer case studies from renowned publishing houses, in-depth sessions and workshops on extending Digital Publishing Suite features and customizing digital storefronts, Adobe and WoodWing customers and representatives will be on hand. They’ll discuss what’s in store for Digital Publishing Suite, share their experiences on digital publishing and discuss ways to maximize monetization and production while keeping staffing to a minimum. Adobe Digital Publishing Suite is the de facto standard for creating content for mobile devices and WoodWing is leading the charge for publishers in the digital publishing revolution.
WoodWing Xperience website: xperience.woodwing.com
27-28 March, 2012 Grand Hotel Krasnapolsky, Amsterdam
Program Highlights include
The Adobe-WoodWing Alliance: Advancing Publisher Opportunities
Speaker: Zeke Koch, Sr. Director of Product Management, Design at Adobe
Description: WoodWing and Adobe’s alliance results in a tremendous market penetration for DPS. Zeke will explain the customer benefits of this revolutionary alliance and provide a broader perspective on Adobe’s digital publishing activities for the future.
Joe Zeff Design -– Beyond Magazines
Speaker: Joe Zeff, President of Joe Zeff Design
Description: Joe Zeff will talk about the next wave of digital publishing and how the magic that empowers books and magazines is rapidly transforming other industries, creating much larger opportunities for publishers that can leverage WoodWing and Adobe tools.
How to Earn Money from Digital Publishing
Speaker: Roger Risdal, Business Development, Adobe Digital Publishing Team
Description: Since April 2010, the tablet has given birth to a new paradigm for digital content distribution. Digital Publishing Suite provides a great opportunity for new revenue streams based on this distribution platform in the areas of advertising, subscriptions, and more.
McPheters & Company: Top Tips for Building Better Apps
Speaker: Rebecca McPheters – CEO of McPheters & Company
Description: In 2010, McPheters & Company launched iMonitor™, used by publishers, ad agencies, and developers to stay on top of trends in the rapidly evolving tablet publishing industry. To date, iMonitor has evaluated more than 5,000 apps from 65 countries. During this session, Rebecca will present lessons learned from this extensive research.
Digital Publishing Analytics
Speaker: Ed Hewett, Product Manager, Gaming & Digital Publishing – Adobe Systems
With the move to digital editions, publishers have not only unlocked truly unique content experiences but also accessed insights into how users interact with digital magazine content. Join a discussion on how analytics can help you drive top-line business results, make critical content decisions, and empower your ad sales team through industry standard metrics.
View the Xperience Agenda
Register for the WoodWing Xperience 2012
Learn about WoodWing’s Next Wave Tour, sponsored by Adobe
February 29, 2012
The American Society of Magazine Editors (ASME) has announced the Digital Ellies finalists, and Adobe Digital Publishing Suite customers topped the charts in categories including General Excellence, Digital Media; Tablet Edition; and Design, Digital Media. The Digital Ellies are the 2012 National Magazine Awards for Digital Media and will be presented at the MPA Digital: Swipe Conference in March.
Over 270 magazine publishers applied, and 90 judges recognize the titles listed below based on excellence in publishing, digital media, and design for digital platforms and tablets. We want to congratulate them for their ingenuity and hard work that has yielded high recognition. The Adobe Digital Publishing Suite team has worked closely with these industry leaders to design a digital publishing platform that provides end users with a captivating reading experience, and they continue to push the envelope in innovation and design.
General Excellence, Digital Media
Honors the best magazines published on digital platforms
- Golf Digest
- National Geographic
Honors magazine editions published on tablets and e-readers
- Golf Digest
- National Geographic
- The New Yorker
Design, Digital Media
Honors magazine websites, tablet and e-reader editions and utility apps for visual and functional excellence
- Everyday Food
- National Geographic
- The New Yorker
Personal Service, Digital Media
Honors service journalism on digital platforms
- Men’s Health
Honors the use of interactivity and multimedia in the coverage of an event or subject
- Golf Digest
Honors the outstanding use of video by magazines
Reporting, Digital Media
Honors excellence in reporting for digital media
The Digital Ellies will be presented on March 20, 2012 in New York City, in conjunction with the MPA Digital: Swipe Conference, a premier conference for magazine editors and publishers focusing on tablets, e-readers, smartphones and apps.
- Register for MPA Digital: Swipe Conference and attend the Digital Ellies luncheon
February 15, 2012
Join us at the Adobe Meets MPA session on In-App Merchandising Through a Custom Store on Tuesday, February 28th in New York City. Custom in-app stores are essential if you want to drive additional revenue streams by cross-selling and upselling content, products, and services through your app. Stephen Hart, Adobe Digital Publishing Solutions Manager, will share insight on business opportunities provided by in-app merchandising, as well as advise on best practices and resources required when building in-app stores.