Yesterday, the International Herald Tribune launched the IHT Reader, an Adobe AIR application that allows newspapers to engage their readers with the layout and typography of a printed news page, but with the rich media, interactivity, and enhanced navigation of a digital application. Similar to Times Reader 2.0 from The New York Times, the IHT Reader automatically formats content feeds according to design templates and provides a content experience similar to print. Specifically, users are able to:
- access news content online and offline
- browse 7-day archives
videos and photo slideshows, and listen to audio
- access a limited amount of complementary content without a subscription
- try their hand at The New York Times crossword puzzle
In the coming weeks, we’ll be rolling out a newspaper solution that allows additional publishers to reach their readers in new ways. Like the IHT Reader, this new solution will allow newspapers to deliver incremental digital revenue streams and provide their readers with a digital subscription retention premium – all while delivering highly engaging content for which readers will pay.
Download the IHT Reader from the International Herald Tribune