September 12, 2013
The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.
Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.
Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.
Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.
There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.
And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.
Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.
Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.
The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.
Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.
The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:
‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.
‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.
‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.
‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’
Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:
Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market’; ‘Get this app for the puzzles alone’; ‘Great depth of content’; ‘Really interactive, love the 360s’; ‘Arrives on my iPad every morning… Soooooo easy to use’; ‘Really unique and intuitive interactivity, not seen this in other publications’; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.
You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.
September 28, 2010
The Digital Magazine Solution from Adobe has been expanding its global reach. Today, Dennis Publishing, creator of the UK-based publication iGIZMO, released a digital edition of the popular gadget magazine created using the Adobe tools. The iGIZMO app is currently available in the Apple App Store.
Dennis Publishing has always produced iGIZMO as a digital magazine for the desktop. Now, with this new format iGIZMO can reach its readers in new ways on the iPad. Although the publication takes advantage of all the bells-and-whistles we’ve seen in digital magazines to date (like video, 360 degree rotating objects and interactive slideshows), what’s different in the digital publishing workflow for this publication is the fast time-to-market. iGIZMO only used one designer to produce the iPad edition, including all the interactive elements — all without having to write a single line of code!
Editor Ross Burridge attributes this streamlined production workflow to the Adobe tools. “Using InDesign and associated tools makes the workflow much smoother, as fewer people need to be involved, while the structured creative possibilities are a great starting point to assemble editorial ideas,” said Burridge. “Being able to evolve the creative tools rather than creating a platform from scratch has not just important workflow considerations, but makes long-term scalability a very tangible prospect.”
Burridge also sees advantage by authoring once with the Digital Magazine Solution to reach multiple devices. “We’re looking to get iGIZMO out on as many digital platforms as possible. While the iPad is clearly leading the charge, we think there are much wider-ranging possibilities on smaller mobile devices,” notes Burridge. “We’d hope that we’ll be able to bring both readers and advertisers with us across the various platforms.” Currently, Adobe has announced the Digital Content Viewer for the iPad and in the future we plan to release the Digital Content Viewer targeted for additional platforms.
Publications like iGIZMO have used a prerelease version of the Digital Magazine Solution to create these engaging experiences. Coming soon, we’ll post the publishing technologies in the Digital Magazine Solution on Adobe Labs so a broader set of publishers can create engaging digital magazine experiences. Bookmark the Adobe Labs page and check back to download the tools.