Building Community: Social Support for Digital Marketing

-Paul Gilliham

Something that has become abundantly clear to me in the 15+years I have been working with customers online is that even though you design and build cutting edge products, many of your customers often know more about using them than you. I think this revelation occurs to individuals long before organizations. It is pretty easy to suffer from organizational myopia, thinking that we know everything about the products or solutions we produce.

It is a company’s job to design and build products/solutions, yes; but customers’ jobs are using them every day to help run their businesses. This is especially relevant when we start to talk about high-tech products, particularly in the B2B sector, but can apply to just about anything from computers to guitars to food mixers.

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The New Adobe Social: Platform Enhancements — Part 3

-Emi Hofmeister

They say that content is king. And when it comes to social marketing, we tend to agree. Content – whether it’s a post, a link, an image, a video, or an application – is the critical element that enables brands to reach and effectively engage consumers across the social web. In the latest release of Adobe Social, launched just last Thursday, we paid close attention to the way that brands are creating and publishing content to social channels and sought to streamline and scale the process in a number of ways!

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Adobe Media Optimizer First to Market with Bing Product Ads Support

-Jonathan Beeston

It may be the middle of summer, but online retailers are already thinking ahead to the holiday season and how to drive sales. With that in mind, we’re pleased to announce that Adobe Media Optimizer is the first to the market with its support for Bing Product Ads (currently available only in the United States).

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Read the full blog post at Adobe Digital Marketing Blog

All-New Adobe Social Now Supports Flickr, Foursquare, Instagram and LinkedIn and Adds Powerful New Predictive Publishing Capability

-Emi Hofmeister

This article originally appeared on the Adobe Conversations blog on July 18, 2013.

Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.

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Read the full blog post at Adobe Digital Marketing Blog

Sneak Peek at SiteCatalyst’s UI Update

-Brent Dykes

On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already seen this new design in some of the main-stage demos.

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Read the full blog post at Adobe Digital Marketing Blog

How to Leverage Video Content

-Jeff Julian

Video is not new. But it’s proving to be a great tool for marketers. As with any marketing tool, there is a right and a wrong way to use video. These tips will help you leverage video content for marketing.

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Read the full blog post at Adobe Digital Marketing Blog

The New Adobe Social: Platform Enhancements — Part 2

-Jordan Enright-Schulz

Two weeks ago, we announced the final countdown to the general release of the all new Adobe Social! With only one week to go—that’s right, one week—I’m going to continue the discussion of platform-wide enhancements. Here, we’ll focus on expanded social network support—meaning the new social platforms we’ve integrated into Adobe Social to provide customers more comprehensive listening, engagement, and analytics tools. Keep in mind this is just the beginning of our expansion, as this is huge area of focus throughout 2013 and beyond; expect more social platforms to join the Adobe Social family soon!

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Read the full blog post at Adobe Digital Marketing Blog

The New Adobe Social: Platform Enhancements – Part 1

-Lawrence Mak

Super exciting time right now at Adobe Social. We’re counting down the final days to the general release of the all new Adobe Social! Many of you have been asking for more details since our announcement in March, so over the next few weeks, we’ll highlight our favorite new features in a series of blog posts here.

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Read the full blog post at Adobe Digital Marketing Blog

Social Enablement Platform

- Dave Lloyd

In my last post, I talked about a strategy to enable a brand to socially engage you, the consumer. That’s my motivation for being in your social space, and I’ve given you a strategy for how any digital marketer can make the best use of social forums. My third and final post in this series of blogs is on the process and platform I intend to use in engaging you. A strategy is not much good if there’s no way to execute. This is not, however, totally self-serving. There is an inherent value to you as well, whether a marketer or consumer.

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Read the full blog post at Adobe Digital Marketing Blog