Building Community: Social Support for Digital Marketing

-Paul Gilliham

Something that has become abundantly clear to me in the 15+years I have been working with customers online is that even though you design and build cutting edge products, many of your customers often know more about using them than you. I think this revelation occurs to individuals long before organizations. It is pretty easy to suffer from organizational myopia, thinking that we know everything about the products or solutions we produce.

It is a company’s job to design and build products/solutions, yes; but customers’ jobs are using them every day to help run their businesses. This is especially relevant when we start to talk about high-tech products, particularly in the B2B sector, but can apply to just about anything from computers to guitars to food mixers.

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Read the full blog post at Adobe Digital Marketing Blog

All-New Adobe Social Now Supports Flickr, Foursquare, Instagram and LinkedIn and Adds Powerful New Predictive Publishing Capability

-Emi Hofmeister

This article originally appeared on the Adobe Conversations blog on July 18, 2013.

Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.

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Read the full blog post at Adobe Digital Marketing Blog

Sneak Peek at SiteCatalyst’s UI Update

-Brent Dykes

On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already seen this new design in some of the main-stage demos.

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Read the full blog post at Adobe Digital Marketing Blog

The New Adobe Social: Platform Enhancements — Part 2

-Jordan Enright-Schulz

Two weeks ago, we announced the final countdown to the general release of the all new Adobe Social! With only one week to go—that’s right, one week—I’m going to continue the discussion of platform-wide enhancements. Here, we’ll focus on expanded social network support—meaning the new social platforms we’ve integrated into Adobe Social to provide customers more comprehensive listening, engagement, and analytics tools. Keep in mind this is just the beginning of our expansion, as this is huge area of focus throughout 2013 and beyond; expect more social platforms to join the Adobe Social family soon!

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Read the full blog post at Adobe Digital Marketing Blog

Adobe Analytics: Now in Online Bookstores

-Ben Gaines

When I started manning the @OmnitureCare account on Twitter and answering technical and best practices questions back in late 2008, an occasional (extremely flattering) request was for me and Adam Greco (@adamgreco) to team up and write “the book” on our analytics products. Not only did that (sort of) happen when Adam wrote a great book on SiteCatalyst last year, but there are actually now several books dealing with the practice of analytics and the use of Adobe Analytics tools available from Adobe Press in your favorite online bookstore today. Whatever you’re looking to master, we’ve got you covered with the written word.

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Read the full blog post at Adobe Digital Marketing Blog

The Starting Lineup: Adobe Analytics Standard 1.2 Updates

-Ben Gaines

It’s late May, and baseball is on my mind. So, how was last night’s release of Adobe Analytics Standard like a baseball team? Just as there are nine batters in a starting lineup, there are nine categories of feature updates, each which brings its own new benefits to the broader team. In this post, I’ll cover those nine categories. My colleagues in Adobe Analytics Product Management will be following up with more detailed posts covering much of this new functionality (and when those posts go live, I will also link to them from here).

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Read the full blog post at Adobe Digital Marketing Blog

BBC Taps Adobe For Digital Delivery Of London 2012 Olympic Games, Streamed In The U.K.

- Andey Plesser

Adobe will power live streaming and on-demand delivery to digital devices of the London 2012 Olympics for the BBC, says Ashley Still, director of video solutions at Adobe Systems in an interview with Beet.TV.

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Read the full post, including videos, at CMO.com.