Thinking Mobile First at Adobe Summit

- Ray Pun

Adobe Summit 2013 will include 12 sessions for marketers and developers who are thinking mobile first. To complement Adobe experts, we have invited customer and partner speakers from Wells Fargo, Hyatt Hotels, Cars.com, Move Inc., Ancestry.com, First Energy, Nascar, Time Warner Cable, Sapient, CityTech, Cognifide, and SiteWorx.  Here is a list of the key mobile sessions by theme:

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Read the full blog post at Adobe Digital Marketing Blog

Get the most out of Adobe Summit

- Adam Jenkins

So you registered for Adobe Summit—awesome! We’re excited to have you. You might be thinking, “Now what?” Many folks have asked how they should be measuring if their Summit experience is a success or not. This is a great question and one that every attendee should be considering. Just like any business initiative, Adobe Summit should be measured and analyzed to determine its value to the attendee. In order to help get the creative juices flowing and to prepare you for what is usually a fast paced event, I am listing the tips I used as a client to ensure that my Adobe Summits were successful.

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Read the full blog post at Adobe Digital Marketing Blog.

A Sneak of Adobe Summit

- Steve Hammond

In my nearly 9 year career with Adobe (and formerly Omniture), I have experienced 23 Summits (US & International).  Each has been better than the last, and honestly, this year I am more excited about the event and content than ever!

My role at Adobe is to work with all the product teams as a stakeholder in the direction of the product and integration strategy, and in communicating what the products do. Part of this role is to share key product insights and present how the products work at events like Summit. Typically we hold this information close to the vest and you see it for the first time at the event.  This year I am going to do something new and actually give you a few early sneak peeks into some of the exciting things that will be shown at the conference.

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Read the full blog post at Adobe Digital Marketing Blog.

Adobe Marketing Cloud. Like money in the bank

- Mark Boothe

When the one of the largest banks in Turkey wanted to drive more business through its diverse online channels, it chose the Adobe Marketing Cloud to get the job done.

With assets of more than $95 billion (USD), Garanti Bank serves more than 11 million corporate, private, commercial, retail, and investment customers. Besides the bank’s public website, which processes half a million transactions each day, the bank actively engages customers via mobile banking products, email and marketing outreach, and online advertising.

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Read the full blog post at Adobe Digital Marketing Blog.

Why Video Measurement Matters

- Marijka Engel

I believe video measurement is foundational to every company’s online data.  I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio.  As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement right and that it is an area that is moving and changing at a very fast rate.

Over the coming weeks and months I will be writing about video analytics from planning to implementation to analysis.  Through this blog series I plan to share the tips and tricks that will make video measurement easy, valuable and even fun.

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Read the full blog post at Adobe Digital Marketing Blog.

If you love insights, upgrade your browser

- Ben Gaines

It is a common axiom in digital analytics that data and insights are not synonymous. Most canned reports and graphs in any analytics tool on the planet provide interesting data, but require context, interaction, and thought in order to become insightful and ultimately produce outcomes that grow your business. For many analysts, the transformation from data to insight can be a time-consuming and onerous process.

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Read the full blog post at Adobe Digital Marketing Blog.

Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

- Mark Boothe

As one of the largest social gaming communities on the mobile web, Tylted is working to revolutionize the casual mobile game market as a leader in mobile advertising. With the increasing dominance of smartphones, the company turned to analytics from Adobe Marketing Cloud, including Adobe SiteCatalyst, to help the company adjust its business model and maintain its market-leading position.

“Adobe Marketing Cloud delivers the insights that guide the progression of our business—from sales and ad strategies to new game development and adoption,” says Wonny Lee, director of marketing at Tylted. “Every game on our site caters to a different demographic. Adobe SiteCatalyst measures each title’s market so we can optimize experiences and revenue potential for every player across devices.”

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Read the full blog post at Adobe Digital Marketing Blog.

Digital Analytics Certification Course Now Available

- Dariana Ross

Interested in becoming an official, accredited Adobe SiteCatalyst user? Adobe Training Services is offering a new Digital Analytics Certification Course, designed to help digital marketers and web analysts hone their analytical skills and move beyond running the standard day-to-day reports. This course will help you become a more trusted and valuable adviser within your organization who helps grow the business through insightful and actionable business recommendations based on data. The five-day classroom-based course will be offered in the APAC region during a series that runs from late August through late November. Participants can earn an Adobe Certified Expert (ACE: Digital Analyst) certification at the end of the course.

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Read the full blog post at Adobe Digital Marketing Blog.

Adobe Digital Marketing Blog : Digital Optimization

- Dariana Ross

In July, we focused a lot of our social media content around the value of building an internal culture of digital optimization. Adobe experts shared weekly “Quick Tips” about how to lay the foundation internally to create and maintain an optimization program and the value of regularly sharing results with key stakeholders across the business. We also curated related articles from across the web and shared them via our @adobedigmktg Twitter account and Facebook page. We’ve compiled all of July’s great content here in one blog post for easy reference.

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Read the full blog post at Adobe Digital Marketing Blog.

Mobile Search an Important Traffic Source for Marketers

The Dynamic Nature of Mobile Search in APAC

- Tamara Gaffney

Today we are releasing a new Adobe Digital Index report that investigates the impact of search-driven visits in 11 countries in the Asia-Pacific region. This is the first report that I’ve helped to create and, quite frankly, I’m humbled by the sheer size and flexibility of the data set. Even though I’ve been analyzing data for a long time, I’ve never come close to generating findings from 2.5 billion visits before. At Adobe, where we collect over 1 trillion transactions per quarter, 2.5 billion isn’t even that large.

My experiences analyzing data goes back over a decade to the start of my career where I worked in media. As a Media Planner you spend an inordinate amount of time looking at research in order to determine where to best place advertising. While performing various investigations I had an epiphany.  Hold on to your hats now, the research sponsor always performed best. This led me to feel rather jaded about research of any kind and that still impacts how I see data today. I’m that person who goes straight to the methodology section in order to figure out how the research was conducted to gain insights on how the findings could be slanted to potentially bias the results.

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Read the full blog post at The Digital Marketing blog.

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