Sneak Peek at SiteCatalyst’s UI Update

-Brent Dykes

On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already seen this new design in some of the main-stage demos.

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Read the full blog post at Adobe Digital Marketing Blog

Adobe Analytics: Now in Online Bookstores

-Ben Gaines

When I started manning the @OmnitureCare account on Twitter and answering technical and best practices questions back in late 2008, an occasional (extremely flattering) request was for me and Adam Greco (@adamgreco) to team up and write “the book” on our analytics products. Not only did that (sort of) happen when Adam wrote a great book on SiteCatalyst last year, but there are actually now several books dealing with the practice of analytics and the use of Adobe Analytics tools available from Adobe Press in your favorite online bookstore today. Whatever you’re looking to master, we’ve got you covered with the written word.

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 4: Using regular expressions)

- Matt Freestone

This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based Classifications (Part 3: How to build rules)

-Matt Freestone

In today’s post I will talk in detail about the user interface for the classifications rule builder and explain how classification rules are constructed and activated. To start with I need to introduce some basic terminology:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 2: Rules rule!)

-Matt Freestone

In Part 1 of this series I described the need for a rule-based approach for managing classifications and told you that the new clas­si­fi­ca­tions rule builder is designed for situations where metadata is located within the string val­ues being passed into Adobe Ana­lyt­ics. In this post I will discuss three example use cases: tracking codes, products, and internal search terms.

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 1: Making classifications easier)

-Matt Freestone

Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. They provide a means to upload metadata  that can be connected to the information being gathered by Adobe Analytics. Classifications are used in many ways. Here are a few examples:

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Read the full blog post at Adobe Digital Marketing Blog

The Starting Lineup: Adobe Analytics Standard 1.2 Updates

-Ben Gaines

It’s late May, and baseball is on my mind. So, how was last night’s release of Adobe Analytics Standard like a baseball team? Just as there are nine batters in a starting lineup, there are nine categories of feature updates, each which brings its own new benefits to the broader team. In this post, I’ll cover those nine categories. My colleagues in Adobe Analytics Product Management will be following up with more detailed posts covering much of this new functionality (and when those posts go live, I will also link to them from here).

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Read the full blog post at Adobe Digital Marketing Blog

New mobile app reports deliver insight on app engagement

-Ray Pun

According to a survey of marketing managers by Gartner, investments in mobile apps and tablet apps are among the top priorities for digital marketers in 2013.  Across all business verticals, mobile apps are a key element of a customer loyalty and retention strategy that enables consumers to connect with businesses anytime and anyplace.

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Read the full blog post at Adobe Digital Marketing Blog

Marketing Channels: 5 Steps to Troubleshoot Session Refresh

-Laura Chase

This post is part of a series on setting up and using the Marketing Channel reports. In the previous posts we set up the Marketing Channel rules and renamed the “Internal” rule to “Session Refresh”. The main reason we rename the rule is to lessen confusion between “Internal Campaigns” and “Internal Entries” in Marketing Channels. Internal Campaigns and promotions should never be included in external traffic sources reports. The main reason for this is that we want to see how internal AND external campaigns perform separately, and in another report how they perform together. If they are included in the same report the internal campaign values will overwrite external campaign values and we won’t be able to see how either truly performs.

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Read the full blog post at Adobe Digital Marketing Blog

Introducing New Metrics in GeoSegmentation and More

-Ben Gaines

Greetings from (mostly sunny, at least this week) London, where I am helping to prepare for Adobe Summit EMEA 2013, Europe’s digital marketing event of the year. I’ll be at Summit along with many of my colleagues, so please come say hello if you’re there. Meanwhile, back home and elsewhere, we’ve been hard at work on some great new features available in Adobe Analytics this month. In this post, I’d like to introduce you to two of these updates.

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Read the full blog post at Adobe Digital Marketing Blog