Adobe Media Optimizer Reduces Costs and Boosts ROI of SEM Campaigns for Adobe

-Customer Success

When Adobe needs to optimize bidding for keywords and enhance search engine marketing (SEM) campaigns, Adobe looks no further than its Adobe Marketing Cloud solutions.

“With integrated Adobe Media Optimizer and Adobe Analytics solutions, we could leverage built-in bidding algorithms and real-time analysis for incredible insight and control over our search campaigns,” says Jeff Julian, senior search engine marketing manager at Adobe.

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Marketing Channels: Master the Processing Rules

-Laura Chase

The Marketing Channels report in SiteCatalyst is one of my favorite features. The report shows you where 100% of your traffic to the site is coming from and you can compare channel success side by side (even organic vs. paid channels!). This series has featured posts on setting the Channel Names, Paid and Natural Search rules and Campaign Channel rules. Now it’s time to finish setting up the rest of the processing rules in the Marketing Channel Manager.

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Understanding Video Measurement Implementation

- Marijka Engel

Though it is often viewed as a roadblock, implementing video measurement does not need to be a barrier to success.  The most important concept in video implementation is that video measurement is all about the video player.  The player will determine how you will implement, what you can implement, and even where the code will be placed.  In this post I’m going to provide a general overview that should work for most video players.  In future posts I will cover instructions for implementing video measurement for specific video players.

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Read the full blog post at Adobe Digital Marketing Blog.

Why Video Measurement Matters

- Marijka Engel

I believe video measurement is foundational to every company’s online data.  I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio.  As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement right and that it is an area that is moving and changing at a very fast rate.

Over the coming weeks and months I will be writing about video analytics from planning to implementation to analysis.  Through this blog series I plan to share the tips and tricks that will make video measurement easy, valuable and even fun.

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Integrating Your Test&Target Campaigns into SiteCatalyst: Don’t Be a Party Pooper

- Rand Blair

One of the most challenging aspects of hosting a party is sometimes you end up inviting friends and colleagues from two mutually exclusive circles of friends. Under one roof you have your college buddies mingling with your boss and his or her significant other. Those are two distinct groups that represent different realities of you. Both of those realities are based on the same you, but you don’t really want to see those realities collide.

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Read the full blog post at Adobe Digital Marketing Blog.

You Deserve an Awesome SiteCatalyst Implementation — Right Now

- Ken McKell

The SiteCatalyst Retail team at Adobe Consulting prides itself as being the go-to experts for designing and executing a SiteCatalyst implementation from the ground up for your retail website.   The breadth of experience and knowledge of the good things — and the bad things — that our clients have done when deploying SiteCatalyst on their websites have enabled the team to discuss, compile, and produce a list of fundamental tracking solutions that we feel every retail website should have in place.

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Enhanced integration for SiteCatalyst and your ForeSee survey

- Sgubler

For a few years now, Adobe Genesis has allowed you to integrate your ForeSee survey with SiteCatalyst. However, the integration just received a very substantial upgrade! Here is a sneak peek into what this new “version 2.0” integration can do.

#1 – Automatic daily transfer of up to 15 ForeSee survey dimensions in to SiteCatalyst! These can include latent scores like “Satisfaction”, “Navigation” and “Look and Feel” as well as any of your custom questions. These items can be used to create powerful new analytics segments in SiteCatalyst (v15+), Discover, and DataWarehouse. See an example lower in the post.

#2 – Automatic daily transfer to ForeSee of SiteCatalyst behavioral data for survey responders. You can select from 40+ metrics and breakdowns. This now can include your custom props and eVars – not previously available in version 1 of the integration. Having these in the ForeSee analysis tool allows for new filtering options for your ForeSee measurements.

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Announcing Current Data in SiteCatalyst 15

- Bret Gundersen

Have you noticed that there are 67 days until Christmas? That means 34 days until Thanksgiving, and 35 days until Black Friday. I’ve spoken with a few retail analysts who’s palms start to sweat when they think about 12 hour sessions in a war room, urgent text messages from executives, and constant requests for sales and promotion updates.

Do you publishers sit back and chuckle at the stress over the holiday season? You deal with this every day!

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How to Get Data In and Out of SiteCatalyst — Part II

- Brent Dykes

In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll next be interested in putting the data to use for reporting, analysis, or optimization purposes. There may be many different ways you’d like to leverage your SiteCatalyst data so I think it’s important to understand what options you have at your disposal so that you can achieve your business objectives as efficiently as possible.

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Read the full blog post at Adobe Digital Marketing Blog.

Five Hidden Gems in SiteCatalyst 15

- Ben Gaines

Recently, two bright and well-trained SiteCatalyst 15 users asked me to point out some lesser-known or lesser-used features which help analysts and marketers run a really tight ship. SiteCatalyst 15 looks fairly similar to SiteCatalyst 14, but beyond the obvious platform improvements (e.g., segmentation, unlimited subrelations, etc.) it does contain a number of features that can be easy to miss but which either save users a lot of time/frustration or enhance the analysis that you can do in the tool. Today I’m going to share five things that I would advise all users of SiteCatalyst 15, both newbies and veterans, to consider trying out.

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Read the full blog post at Adobe Digital Marketing Blog.