Forrester Names Adobe Social A Strong Performer Among Top Social Relationship Platforms

May 8th, 2013 Posted in SocialAnalytics
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-Jordan Enright-Schulz

Forrester Research recently published “The Forrester Wave™: Social Relationship Platforms (SRP), Q2 2013”. Adobe Social was one of just eight vendors selected for evaluation, and received a Strong Performer ranking for version 2.1 of its platform, released in Q4 2012. Across Forrester’s four categories (Risky Bets, Contenders, Strong Performers, and Leaders), Strong Performer was the highest designation given in this evaluation.

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Why Adobe Social 3.0 Rocks

April 24th, 2013 Posted in SocialAnalytics
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-Lawrence Mak

Adobe Takes the Next Step to Evolve Social Marketing for Businesses

Today I’m excited to announce our newest version of Adobe Social. What’s new? A lot! We have completely overhauled the user experience with a focus on seamlessly converting social data into business insight. We have also reimagined the social marketer’s day-to-day workflow to enable more efficient collaboration with their business partners across the organization. I am also proud to share that Adobe Social has gone mobile, to allow social media managers and digital marketers to manage social on the go. Lots of great details to share that’ll blow your socks off.

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You May Have a Social Listening Problem.

January 7th, 2013 Posted in SocialAnalytics, Uncategorized
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- Steve Wirig

“You have a hearing problem.”

At least, this is what my spouse will tell me frequently.  However, I would argue that this statement is false, and that my condition is more of a listening problem.  The Merriam-Webster definition of the two words shows a clear difference:

To Hear:  To perceive or apprehend by the ear

To Listen:  To hear something with thoughtful attention : give consideration

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Adobe Social Q&A with Warner Music Group’s Carmen Sutter

September 10th, 2012 Posted in SocialAnalytics
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- Mark Boothe

We caught up with digital marketing rock star and socially savvy Carmen Sutter, senior director of analytics for Warner Music Group, about WMG’s social objectives and her experience as an Adobe Social beta user.  Carmen has been delving into analytics for seven years, loves music (kinda cool considering where she works!) and football.  Oh yeah, she’s fluent in German, too.

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