Successfully AB Test the Launch of Your New Site

-Christi Terjesen

In my last blog article, Are You Ready for Your Site Redesign?, I discussed how to prepare for a new site redesign. In this article I’ll share recommendations for the execution of the test of your redesigned site against your current site. Typically these tests are high-profile, high-visibility, high stress efforts and you’ve got to get it right and quickly report performance to your leadership. Here’s how…

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Read the full blog post atAdobe Digital Marketing Blog

Integrating Your Test&Target Campaigns into SiteCatalyst: Don’t Be a Party Pooper

- Rand Blair

One of the most challenging aspects of hosting a party is sometimes you end up inviting friends and colleagues from two mutually exclusive circles of friends. Under one roof you have your college buddies mingling with your boss and his or her significant other. Those are two distinct groups that represent different realities of you. Both of those realities are based on the same you, but you don’t really want to see those realities collide.

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Read the full blog post at Adobe Digital Marketing Blog.

Combining Statistics, SiteCatalyst, and Test&Target for Massive Conversion Lift

- Trevor Paulsen

Both SiteCatalyst and Test&Target are amazing and powerful tools that allow a digital marketer to better understand the traffic on their site and test their marketing ideas among groups of users.  However, business users often wonder how to make sense of the titanic amount of data that is collected and actually use it to increase conversion on their site.  What I’m going to show you today is that you can actually build a statistical model to find the users who are most likely to complete a conversion using SiteCatalyst, and then target those exact individuals using Test&Target to really get some amazing conversion lift!

To explain how this works, let me break the process down into the following steps that I’ll explain in more detail:

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Read the full blog post at Adobe Digital Marketing Blog.

Test&Target Updates to the Digital Pulse Debugger

- Daniel Wright

SiteCatalyst customers have been using the DigitalPulse Debugger and its earlier incarnations to troubleshoot implementations for years. Test&Target customers, on the other hand, have relied on an assortment of various bookmarklets and hard-to-remember URL parameters. I’m glad to say that over the last year numerous improvements have been made to help you see the clockwork behind Test&Target. All you need is the DigitalPulse Debugger!

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Read the full blog post at Adobe Digital Marketing Blog.

Unleashing the Full Power of eVar Subrelations

- Trevor Paulsen

Time and time again I’m amazed by the power that a subrelated eVar report can provide.  Believe it or not, if you’re clever (as you will be after reading this), you can actually use Adobe Report Builder to find interesting data anomalies for you!  First of all, if you’re not familiar with what an eVar subrelation is, let me explain:

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Read the full blog post at Adobe Digital Marketing Blog.

Top 5 Test&Target Power User Tips

- Rich Page

Test&Target is a very powerful testing tool, with many great features to help test, optimize and personalize your website. There are quite a few areas of the tool in particular that can really help you gain even more ROI from it and help you squeeze even more conversion juice out of your tests — some of which you may have forgotten about or not realized the importance of. Therefore, I have put together a list of the top 5 power user tips to help refresh your memory on some important very useful features of the tool.

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Read the full blog post at Adobe Digital Marketing Blog.