Adobe Media Optimizer First to Market with Bing Product Ads Support

-Jonathan Beeston

It may be the middle of summer, but online retailers are already thinking ahead to the holiday season and how to drive sales. With that in mind, we’re pleased to announce that Adobe Media Optimizer is the first to the market with its support for Bing Product Ads (currently available only in the United States).

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Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

-Mark Boothe

The largest telecommunications provider in Switzerland believes testing is the key to optimizing business via the web.

Swisscom AG continually tests and retests webpages using the Adobe Target solution within Adobe Marketing Cloud. Always striving to deliver the best possible customer experience, no detail is too small for modification. In fact, by using multiple solutions within Adobe Marketing Cloud, Swisscom meticulously measures, monitors, and analyzes every step each visitor makes—from the online marketing channel that brought them to Swisscom through each of the company’s online stores.

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Adobe Target Arms Marketers with Personalization Firepower

-Kevin Lindsay

Over the past year, I’ve been pleased to see that our customers are becoming increasingly more sophisticated with their online personalization strategies. Whenever I meet with leading retailers, banks and media companies, I am blown away by how they are leveraging their analytics data to segment their visitors in order to deliver the most relevant and targeted experience possible. However, with this increasing sophistication come increasing requirements. Marketers are finding more opportunities to deliver dynamic content to visitors, but don’t want it to come at the expense of performance. With a deeper understanding of their audiences and the desire to deliver more targeted experiences, marketers are requiring more control and customization over their personalization strategies. They are also demanding more insight into how these personalization campaigns are performing.

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Lenovo Australia Uses Adobe Media Optimizer for Search, Display, and Social to Boost Online Ad Spending Returns

- Customer Success

When Lenovo Australia wanted to increase returns on its digital marketing investments, it turned to Adobe Media Optimizer for Search, Display, and Social, and enlisted the help of consultants from Adobe Digital. By targeting its digital marketing spend across channels, Lenovo Australia achieved impressive results.

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A Sneak of Adobe Summit

- Steve Hammond

In my nearly 9 year career with Adobe (and formerly Omniture), I have experienced 23 Summits (US & International).  Each has been better than the last, and honestly, this year I am more excited about the event and content than ever!

My role at Adobe is to work with all the product teams as a stakeholder in the direction of the product and integration strategy, and in communicating what the products do. Part of this role is to share key product insights and present how the products work at events like Summit. Typically we hold this information close to the vest and you see it for the first time at the event.  This year I am going to do something new and actually give you a few early sneak peeks into some of the exciting things that will be shown at the conference.

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Read the full blog post at Adobe Digital Marketing Blog.

You May Have a Social Listening Problem.

- Steve Wirig

“You have a hearing problem.”

At least, this is what my spouse will tell me frequently.  However, I would argue that this statement is false, and that my condition is more of a listening problem.  The Merriam-Webster definition of the two words shows a clear difference:

To Hear:  To perceive or apprehend by the ear

To Listen:  To hear something with thoughtful attention : give consideration

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Read the full blog post at Adobe Digital Marketing Blog.

Enhanced integration for SiteCatalyst and your ForeSee survey

- Sgubler

For a few years now, Adobe Genesis has allowed you to integrate your ForeSee survey with SiteCatalyst. However, the integration just received a very substantial upgrade! Here is a sneak peek into what this new “version 2.0” integration can do.

#1 – Automatic daily transfer of up to 15 ForeSee survey dimensions in to SiteCatalyst! These can include latent scores like “Satisfaction”, “Navigation” and “Look and Feel” as well as any of your custom questions. These items can be used to create powerful new analytics segments in SiteCatalyst (v15+), Discover, and DataWarehouse. See an example lower in the post.

#2 – Automatic daily transfer to ForeSee of SiteCatalyst behavioral data for survey responders. You can select from 40+ metrics and breakdowns. This now can include your custom props and eVars – not previously available in version 1 of the integration. Having these in the ForeSee analysis tool allows for new filtering options for your ForeSee measurements.

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Read the full blog post at Adobe Digital Marketing Blog.