Adobe Analytics: Now in Online Bookstores

-Ben Gaines

When I started manning the @OmnitureCare account on Twitter and answering technical and best practices questions back in late 2008, an occasional (extremely flattering) request was for me and Adam Greco (@adamgreco) to team up and write “the book” on our analytics products. Not only did that (sort of) happen when Adam wrote a great book on SiteCatalyst last year, but there are actually now several books dealing with the practice of analytics and the use of Adobe Analytics tools available from Adobe Press in your favorite online bookstore today. Whatever you’re looking to master, we’ve got you covered with the written word.

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Discover 3.2: Sequential Segmentation Primer

-Brian Au

The latest Discover release introduces even further sophisticated analysis techniques through sequence and time. All of these advanced data filter and manipulation elements can be applied together and brought into previous Discover projects.

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Successfully AB Test the Launch of Your New Site

-Christi Terjesen

In my last blog article, Are You Ready for Your Site Redesign?, I discussed how to prepare for a new site redesign. In this article I’ll share recommendations for the execution of the test of your redesigned site against your current site. Typically these tests are high-profile, high-visibility, high stress efforts and you’ve got to get it right and quickly report performance to your leadership. Here’s how…

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Rule-based classifications (Part 4: Using regular expressions)

- Matt Freestone

This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:

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Rule-based Classifications (Part 3: How to build rules)

-Matt Freestone

In today’s post I will talk in detail about the user interface for the classifications rule builder and explain how classification rules are constructed and activated. To start with I need to introduce some basic terminology:

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Rule-based classifications (Part 2: Rules rule!)

-Matt Freestone

In Part 1 of this series I described the need for a rule-based approach for managing classifications and told you that the new clas­si­fi­ca­tions rule builder is designed for situations where metadata is located within the string val­ues being passed into Adobe Ana­lyt­ics. In this post I will discuss three example use cases: tracking codes, products, and internal search terms.

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Rule-based classifications (Part 1: Making classifications easier)

-Matt Freestone

Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. They provide a means to upload metadata  that can be connected to the information being gathered by Adobe Analytics. Classifications are used in many ways. Here are a few examples:

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The Starting Lineup: Adobe Analytics Standard 1.2 Updates

-Ben Gaines

It’s late May, and baseball is on my mind. So, how was last night’s release of Adobe Analytics Standard like a baseball team? Just as there are nine batters in a starting lineup, there are nine categories of feature updates, each which brings its own new benefits to the broader team. In this post, I’ll cover those nine categories. My colleagues in Adobe Analytics Product Management will be following up with more detailed posts covering much of this new functionality (and when those posts go live, I will also link to them from here).

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New mobile app reports deliver insight on app engagement

-Ray Pun

According to a survey of marketing managers by Gartner, investments in mobile apps and tablet apps are among the top priorities for digital marketers in 2013.  Across all business verticals, mobile apps are a key element of a customer loyalty and retention strategy that enables consumers to connect with businesses anytime and anyplace.

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Marketing Channels: 5 Steps to Troubleshoot Session Refresh

-Laura Chase

This post is part of a series on setting up and using the Marketing Channel reports. In the previous posts we set up the Marketing Channel rules and renamed the “Internal” rule to “Session Refresh”. The main reason we rename the rule is to lessen confusion between “Internal Campaigns” and “Internal Entries” in Marketing Channels. Internal Campaigns and promotions should never be included in external traffic sources reports. The main reason for this is that we want to see how internal AND external campaigns perform separately, and in another report how they perform together. If they are included in the same report the internal campaign values will overwrite external campaign values and we won’t be able to see how either truly performs.

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