Understanding Video Measurement Implementation

- Marijka Engel

Though it is often viewed as a roadblock, implementing video measurement does not need to be a barrier to success.  The most important concept in video implementation is that video measurement is all about the video player.  The player will determine how you will implement, what you can implement, and even where the code will be placed.  In this post I’m going to provide a general overview that should work for most video players.  In future posts I will cover instructions for implementing video measurement for specific video players.

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Read the full blog post at Adobe Digital Marketing Blog.

Get the most out of Adobe Summit

- Adam Jenkins

So you registered for Adobe Summit—awesome! We’re excited to have you. You might be thinking, “Now what?” Many folks have asked how they should be measuring if their Summit experience is a success or not. This is a great question and one that every attendee should be considering. Just like any business initiative, Adobe Summit should be measured and analyzed to determine its value to the attendee. In order to help get the creative juices flowing and to prepare you for what is usually a fast paced event, I am listing the tips I used as a client to ensure that my Adobe Summits were successful.

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A Sneak of Adobe Summit

- Steve Hammond

In my nearly 9 year career with Adobe (and formerly Omniture), I have experienced 23 Summits (US & International).  Each has been better than the last, and honestly, this year I am more excited about the event and content than ever!

My role at Adobe is to work with all the product teams as a stakeholder in the direction of the product and integration strategy, and in communicating what the products do. Part of this role is to share key product insights and present how the products work at events like Summit. Typically we hold this information close to the vest and you see it for the first time at the event.  This year I am going to do something new and actually give you a few early sneak peeks into some of the exciting things that will be shown at the conference.

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Read the full blog post at Adobe Digital Marketing Blog.

Adobe Marketing Cloud. Like money in the bank

- Mark Boothe

When the one of the largest banks in Turkey wanted to drive more business through its diverse online channels, it chose the Adobe Marketing Cloud to get the job done.

With assets of more than $95 billion (USD), Garanti Bank serves more than 11 million corporate, private, commercial, retail, and investment customers. Besides the bank’s public website, which processes half a million transactions each day, the bank actively engages customers via mobile banking products, email and marketing outreach, and online advertising.

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Read the full blog post at Adobe Digital Marketing Blog.

Why Video Measurement Matters

- Marijka Engel

I believe video measurement is foundational to every company’s online data.  I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio.  As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement right and that it is an area that is moving and changing at a very fast rate.

Over the coming weeks and months I will be writing about video analytics from planning to implementation to analysis.  Through this blog series I plan to share the tips and tricks that will make video measurement easy, valuable and even fun.

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Read the full blog post at Adobe Digital Marketing Blog.

Discover 3.1 — Media Quick Wins: Visitor Segmentation

- Ryan Logas

Over the com­ing weeks, the media indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for media pub­lish­ers, using Adobe Dis­cover 3.

For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve made it eas­ier than ever to try Dis­cover, and we’re show­ing some great Dis­cover analy­sis oppor­tu­ni­ties spe­cific to the retail indus­try. For more infor­ma­tion and to request Dis­cover trial access, con­tact your account man­ager or account executive.

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Read the full blog post at Adobe Digital Marketing Blog.

You May Have a Social Listening Problem.

- Steve Wirig

“You have a hearing problem.”

At least, this is what my spouse will tell me frequently.  However, I would argue that this statement is false, and that my condition is more of a listening problem.  The Merriam-Webster definition of the two words shows a clear difference:

To Hear:  To perceive or apprehend by the ear

To Listen:  To hear something with thoughtful attention : give consideration

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If you love insights, upgrade your browser

- Ben Gaines

It is a common axiom in digital analytics that data and insights are not synonymous. Most canned reports and graphs in any analytics tool on the planet provide interesting data, but require context, interaction, and thought in order to become insightful and ultimately produce outcomes that grow your business. For many analysts, the transformation from data to insight can be a time-consuming and onerous process.

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Read the full blog post at Adobe Digital Marketing Blog.

Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

- Mark Boothe

As one of the largest social gaming communities on the mobile web, Tylted is working to revolutionize the casual mobile game market as a leader in mobile advertising. With the increasing dominance of smartphones, the company turned to analytics from Adobe Marketing Cloud, including Adobe SiteCatalyst, to help the company adjust its business model and maintain its market-leading position.

“Adobe Marketing Cloud delivers the insights that guide the progression of our business—from sales and ad strategies to new game development and adoption,” says Wonny Lee, director of marketing at Tylted. “Every game on our site caters to a different demographic. Adobe SiteCatalyst measures each title’s market so we can optimize experiences and revenue potential for every player across devices.”

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Read the full blog post at Adobe Digital Marketing Blog.

Integrating Your Test&Target Campaigns into SiteCatalyst: Don’t Be a Party Pooper

- Rand Blair

One of the most challenging aspects of hosting a party is sometimes you end up inviting friends and colleagues from two mutually exclusive circles of friends. Under one roof you have your college buddies mingling with your boss and his or her significant other. Those are two distinct groups that represent different realities of you. Both of those realities are based on the same you, but you don’t really want to see those realities collide.

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Read the full blog post at Adobe Digital Marketing Blog.