Discover 3.0 Fundamentals: Price Point Analysis

- Brian Au

The retail industry experts in Adobe Consulting continue to share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe SiteCatalyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Discover. We’ve made it easier than ever to try Discover, and we’re showing some great Discover analysis opportunities specific to the retail industry. For more information and to request trial access, contact your account manager or account executive.

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Read the full blog post at Adobe Digital Marketing Blog.

You Deserve an Awesome SiteCatalyst Implementation — Right Now

- Ken McKell

The SiteCatalyst Retail team at Adobe Consulting prides itself as being the go-to experts for designing and executing a SiteCatalyst implementation from the ground up for your retail website.   The breadth of experience and knowledge of the good things — and the bad things — that our clients have done when deploying SiteCatalyst on their websites have enabled the team to discuss, compile, and produce a list of fundamental tracking solutions that we feel every retail website should have in place.

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Read the full blog post at Adobe Digital Marketing Blog.

Enhanced integration for SiteCatalyst and your ForeSee survey

- Sgubler

For a few years now, Adobe Genesis has allowed you to integrate your ForeSee survey with SiteCatalyst. However, the integration just received a very substantial upgrade! Here is a sneak peek into what this new “version 2.0” integration can do.

#1 – Automatic daily transfer of up to 15 ForeSee survey dimensions in to SiteCatalyst! These can include latent scores like “Satisfaction”, “Navigation” and “Look and Feel” as well as any of your custom questions. These items can be used to create powerful new analytics segments in SiteCatalyst (v15+), Discover, and DataWarehouse. See an example lower in the post.

#2 – Automatic daily transfer to ForeSee of SiteCatalyst behavioral data for survey responders. You can select from 40+ metrics and breakdowns. This now can include your custom props and eVars – not previously available in version 1 of the integration. Having these in the ForeSee analysis tool allows for new filtering options for your ForeSee measurements.

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Read the full blog post at Adobe Digital Marketing Blog.

 

Announcing Current Data in SiteCatalyst 15

- Bret Gundersen

Have you noticed that there are 67 days until Christmas? That means 34 days until Thanksgiving, and 35 days until Black Friday. I’ve spoken with a few retail analysts who’s palms start to sweat when they think about 12 hour sessions in a war room, urgent text messages from executives, and constant requests for sales and promotion updates.

Do you publishers sit back and chuckle at the stress over the holiday season? You deal with this every day!

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Read the full blog post at Adobe Digital Marketing Blog.

How to Get Data In and Out of SiteCatalyst — Part II

- Brent Dykes

In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll next be interested in putting the data to use for reporting, analysis, or optimization purposes. There may be many different ways you’d like to leverage your SiteCatalyst data so I think it’s important to understand what options you have at your disposal so that you can achieve your business objectives as efficiently as possible.

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Read the full blog post at Adobe Digital Marketing Blog.

Discover 3.0 Fundamentals: Simultaneous Segmentation with Table Builder

- Matt Gilligan

Over the coming weeks, the retail industry experts in Adobe Consulting will share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe SiteCatalyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Discover. We’ve made it easier than ever to try Discover, and we’re showing some great Discover analysis opportunities specific to the retail industry. For more information and to request trial access, contact your account manager or account executive.

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Read the full blog post at Adobe Digital Marketing Blog.

Five Hidden Gems in SiteCatalyst 15

- Ben Gaines

Recently, two bright and well-trained SiteCatalyst 15 users asked me to point out some lesser-known or lesser-used features which help analysts and marketers run a really tight ship. SiteCatalyst 15 looks fairly similar to SiteCatalyst 14, but beyond the obvious platform improvements (e.g., segmentation, unlimited subrelations, etc.) it does contain a number of features that can be easy to miss but which either save users a lot of time/frustration or enhance the analysis that you can do in the tool. Today I’m going to share five things that I would advise all users of SiteCatalyst 15, both newbies and veterans, to consider trying out.

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Read the full blog post at Adobe Digital Marketing Blog.

Discover 3.0 Fundamentals: Geosegmentation

- Brian Au

The retail industry experts in Adobe Consulting continue to share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe SiteCatalyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Discover. We’ve made it easier than ever to try Discover, and we’re showing some great Discover analysis opportunities specific to the retail industry. For more information and to request trial access, contact your account manager or account executive.

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Read the full blog post at Adobe Digital Marketing Blog.

Discover 3.0 Fundamentals: The Power of Props

- Matt Gibby

Over the coming weeks, the retail industry experts in Adobe Consulting will share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe SiteCatalyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Discover. We’ve made it easier than ever to try Discover, and we’re showing some great Discover analysis opportunities specific to the retail industry. For more information and to request trial access, contact your account manager or account executive.

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Read the full blog post at Adobe Digital Marketing Blog.

Combining Statistics, SiteCatalyst, and Test&Target for Massive Conversion Lift

- Trevor Paulsen

Both SiteCatalyst and Test&Target are amazing and powerful tools that allow a digital marketer to better understand the traffic on their site and test their marketing ideas among groups of users.  However, business users often wonder how to make sense of the titanic amount of data that is collected and actually use it to increase conversion on their site.  What I’m going to show you today is that you can actually build a statistical model to find the users who are most likely to complete a conversion using SiteCatalyst, and then target those exact individuals using Test&Target to really get some amazing conversion lift!

To explain how this works, let me break the process down into the following steps that I’ll explain in more detail:

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Read the full blog post at Adobe Digital Marketing Blog.