Why Video Measurement Matters

- Marijka Engel

I believe video measurement is foundational to every company’s online data.  I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio.  As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement right and that it is an area that is moving and changing at a very fast rate.

Over the coming weeks and months I will be writing about video analytics from planning to implementation to analysis.  Through this blog series I plan to share the tips and tricks that will make video measurement easy, valuable and even fun.



Read the full blog post at Adobe Digital Marketing Blog.