Building Community: Social Support for Digital Marketing

-Paul Gilliham

Something that has become abundantly clear to me in the 15+years I have been working with customers online is that even though you design and build cutting edge products, many of your customers often know more about using them than you. I think this revelation occurs to individuals long before organizations. It is pretty easy to suffer from organizational myopia, thinking that we know everything about the products or solutions we produce.

It is a company’s job to design and build products/solutions, yes; but customers’ jobs are using them every day to help run their businesses. This is especially relevant when we start to talk about high-tech products, particularly in the B2B sector, but can apply to just about anything from computers to guitars to food mixers.

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How to Leverage Video Content

-Jeff Julian

Video is not new. But it’s proving to be a great tool for marketers. As with any marketing tool, there is a right and a wrong way to use video. These tips will help you leverage video content for marketing.

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The Starting Lineup: Adobe Analytics Standard 1.2 Updates

-Ben Gaines

It’s late May, and baseball is on my mind. So, how was last night’s release of Adobe Analytics Standard like a baseball team? Just as there are nine batters in a starting lineup, there are nine categories of feature updates, each which brings its own new benefits to the broader team. In this post, I’ll cover those nine categories. My colleagues in Adobe Analytics Product Management will be following up with more detailed posts covering much of this new functionality (and when those posts go live, I will also link to them from here).

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New mobile app reports deliver insight on app engagement

-Ray Pun

According to a survey of marketing managers by Gartner, investments in mobile apps and tablet apps are among the top priorities for digital marketers in 2013.  Across all business verticals, mobile apps are a key element of a customer loyalty and retention strategy that enables consumers to connect with businesses anytime and anyplace.

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Marketing Channels: 5 Steps to Troubleshoot Session Refresh

-Laura Chase

This post is part of a series on setting up and using the Marketing Channel reports. In the previous posts we set up the Marketing Channel rules and renamed the “Internal” rule to “Session Refresh”. The main reason we rename the rule is to lessen confusion between “Internal Campaigns” and “Internal Entries” in Marketing Channels. Internal Campaigns and promotions should never be included in external traffic sources reports. The main reason for this is that we want to see how internal AND external campaigns perform separately, and in another report how they perform together. If they are included in the same report the internal campaign values will overwrite external campaign values and we won’t be able to see how either truly performs.

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Forrester Names Adobe Social A Strong Performer Among Top Social Relationship Platforms

-Jordan Enright-Schulz

Forrester Research recently published “The Forrester Wave™: Social Relationship Platforms (SRP), Q2 2013”. Adobe Social was one of just eight vendors selected for evaluation, and received a Strong Performer ranking for version 2.1 of its platform, released in Q4 2012. Across Forrester’s four categories (Risky Bets, Contenders, Strong Performers, and Leaders), Strong Performer was the highest designation given in this evaluation.

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Step Up Your Adobe Discover Game: 3 Advanced Techniques

-Brian Au

I have observed that Adobe Discover at times opens up such a wide range of options that a number of the advanced features do not standout to users. In the below three cases I aim to highlight several of these advanced techniques through a walkthrough of the tool access steps and potential business applications. Discover users that leverage these capabilities can pull in more advanced insights into their reporting and analysis within the same familiar workflow.

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Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

-Mark Boothe

The largest telecommunications provider in Switzerland believes testing is the key to optimizing business via the web.

Swisscom AG continually tests and retests webpages using the Adobe Target solution within Adobe Marketing Cloud. Always striving to deliver the best possible customer experience, no detail is too small for modification. In fact, by using multiple solutions within Adobe Marketing Cloud, Swisscom meticulously measures, monitors, and analyzes every step each visitor makes—from the online marketing channel that brought them to Swisscom through each of the company’s online stores.

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Why Adobe Social 3.0 Rocks

-Lawrence Mak

Adobe Takes the Next Step to Evolve Social Marketing for Businesses

Today I’m excited to announce our newest version of Adobe Social. What’s new? A lot! We have completely overhauled the user experience with a focus on seamlessly converting social data into business insight. We have also reimagined the social marketer’s day-to-day workflow to enable more efficient collaboration with their business partners across the organization. I am also proud to share that Adobe Social has gone mobile, to allow social media managers and digital marketers to manage social on the go. Lots of great details to share that’ll blow your socks off.

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Adobe Media Optimizer Reduces Costs and Boosts ROI of SEM Campaigns for Adobe

-Customer Success

When Adobe needs to optimize bidding for keywords and enhance search engine marketing (SEM) campaigns, Adobe looks no further than its Adobe Marketing Cloud solutions.

“With integrated Adobe Media Optimizer and Adobe Analytics solutions, we could leverage built-in bidding algorithms and real-time analysis for incredible insight and control over our search campaigns,” says Jeff Julian, senior search engine marketing manager at Adobe.

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