Adobe Target Arms Marketers with Personalization Firepower

-Kevin Lindsay

Over the past year, I’ve been pleased to see that our customers are becoming increasingly more sophisticated with their online personalization strategies. Whenever I meet with leading retailers, banks and media companies, I am blown away by how they are leveraging their analytics data to segment their visitors in order to deliver the most relevant and targeted experience possible. However, with this increasing sophistication come increasing requirements. Marketers are finding more opportunities to deliver dynamic content to visitors, but don’t want it to come at the expense of performance. With a deeper understanding of their audiences and the desire to deliver more targeted experiences, marketers are requiring more control and customization over their personalization strategies. They are also demanding more insight into how these personalization campaigns are performing.

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Lenovo Australia Uses Adobe Media Optimizer for Search, Display, and Social to Boost Online Ad Spending Returns

- Customer Success

When Lenovo Australia wanted to increase returns on its digital marketing investments, it turned to Adobe Media Optimizer for Search, Display, and Social, and enlisted the help of consultants from Adobe Digital. By targeting its digital marketing spend across channels, Lenovo Australia achieved impressive results.

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Understanding Video Measurement Implementation

- Marijka Engel

Though it is often viewed as a roadblock, implementing video measurement does not need to be a barrier to success.  The most important concept in video implementation is that video measurement is all about the video player.  The player will determine how you will implement, what you can implement, and even where the code will be placed.  In this post I’m going to provide a general overview that should work for most video players.  In future posts I will cover instructions for implementing video measurement for specific video players.

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A Sneak of Adobe Summit

- Steve Hammond

In my nearly 9 year career with Adobe (and formerly Omniture), I have experienced 23 Summits (US & International).  Each has been better than the last, and honestly, this year I am more excited about the event and content than ever!

My role at Adobe is to work with all the product teams as a stakeholder in the direction of the product and integration strategy, and in communicating what the products do. Part of this role is to share key product insights and present how the products work at events like Summit. Typically we hold this information close to the vest and you see it for the first time at the event.  This year I am going to do something new and actually give you a few early sneak peeks into some of the exciting things that will be shown at the conference.

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If you love insights, upgrade your browser

- Ben Gaines

It is a common axiom in digital analytics that data and insights are not synonymous. Most canned reports and graphs in any analytics tool on the planet provide interesting data, but require context, interaction, and thought in order to become insightful and ultimately produce outcomes that grow your business. For many analysts, the transformation from data to insight can be a time-consuming and onerous process.

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Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

- Mark Boothe

As one of the largest social gaming communities on the mobile web, Tylted is working to revolutionize the casual mobile game market as a leader in mobile advertising. With the increasing dominance of smartphones, the company turned to analytics from Adobe Marketing Cloud, including Adobe SiteCatalyst, to help the company adjust its business model and maintain its market-leading position.

“Adobe Marketing Cloud delivers the insights that guide the progression of our business—from sales and ad strategies to new game development and adoption,” says Wonny Lee, director of marketing at Tylted. “Every game on our site caters to a different demographic. Adobe SiteCatalyst measures each title’s market so we can optimize experiences and revenue potential for every player across devices.”

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Integrating Your Test&Target Campaigns into SiteCatalyst: Don’t Be a Party Pooper

- Rand Blair

One of the most challenging aspects of hosting a party is sometimes you end up inviting friends and colleagues from two mutually exclusive circles of friends. Under one roof you have your college buddies mingling with your boss and his or her significant other. Those are two distinct groups that represent different realities of you. Both of those realities are based on the same you, but you don’t really want to see those realities collide.

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Discover 3.0 Fundamentals: Price Point Analysis

- Brian Au

The retail industry experts in Adobe Consulting continue to share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe SiteCatalyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Discover. We’ve made it easier than ever to try Discover, and we’re showing some great Discover analysis opportunities specific to the retail industry. For more information and to request trial access, contact your account manager or account executive.

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You Deserve an Awesome SiteCatalyst Implementation — Right Now

- Ken McKell

The SiteCatalyst Retail team at Adobe Consulting prides itself as being the go-to experts for designing and executing a SiteCatalyst implementation from the ground up for your retail website.   The breadth of experience and knowledge of the good things — and the bad things — that our clients have done when deploying SiteCatalyst on their websites have enabled the team to discuss, compile, and produce a list of fundamental tracking solutions that we feel every retail website should have in place.

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Enhanced integration for SiteCatalyst and your ForeSee survey

- Sgubler

For a few years now, Adobe Genesis has allowed you to integrate your ForeSee survey with SiteCatalyst. However, the integration just received a very substantial upgrade! Here is a sneak peek into what this new “version 2.0” integration can do.

#1 – Automatic daily transfer of up to 15 ForeSee survey dimensions in to SiteCatalyst! These can include latent scores like “Satisfaction”, “Navigation” and “Look and Feel” as well as any of your custom questions. These items can be used to create powerful new analytics segments in SiteCatalyst (v15+), Discover, and DataWarehouse. See an example lower in the post.

#2 – Automatic daily transfer to ForeSee of SiteCatalyst behavioral data for survey responders. You can select from 40+ metrics and breakdowns. This now can include your custom props and eVars – not previously available in version 1 of the integration. Having these in the ForeSee analysis tool allows for new filtering options for your ForeSee measurements.

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