Building Community: Social Support for Digital Marketing

-Paul Gilliham

Something that has become abundantly clear to me in the 15+years I have been working with customers online is that even though you design and build cutting edge products, many of your customers often know more about using them than you. I think this revelation occurs to individuals long before organizations. It is pretty easy to suffer from organizational myopia, thinking that we know everything about the products or solutions we produce.

It is a company’s job to design and build products/solutions, yes; but customers’ jobs are using them every day to help run their businesses. This is especially relevant when we start to talk about high-tech products, particularly in the B2B sector, but can apply to just about anything from computers to guitars to food mixers.

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Read the full blog post at Adobe Digital Marketing Blog

Social Enablement Platform

- Dave Lloyd

In my last post, I talked about a strategy to enable a brand to socially engage you, the consumer. That’s my motivation for being in your social space, and I’ve given you a strategy for how any digital marketer can make the best use of social forums. My third and final post in this series of blogs is on the process and platform I intend to use in engaging you. A strategy is not much good if there’s no way to execute. This is not, however, totally self-serving. There is an inherent value to you as well, whether a marketer or consumer.

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Read the full blog post at Adobe Digital Marketing Blog

Discover 3.2: Sequential Segmentation Primer

-Brian Au

The latest Discover release introduces even further sophisticated analysis techniques through sequence and time. All of these advanced data filter and manipulation elements can be applied together and brought into previous Discover projects.

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Read the full blog post at Adobe Digital Marketing Blog

Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

-Mark Boothe

The largest telecommunications provider in Switzerland believes testing is the key to optimizing business via the web.

Swisscom AG continually tests and retests webpages using the Adobe Target solution within Adobe Marketing Cloud. Always striving to deliver the best possible customer experience, no detail is too small for modification. In fact, by using multiple solutions within Adobe Marketing Cloud, Swisscom meticulously measures, monitors, and analyzes every step each visitor makes—from the online marketing channel that brought them to Swisscom through each of the company’s online stores.

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Read the full blog post at Adobe Digital Marketing Blog

Adobe Marketing Cloud. Like money in the bank

- Mark Boothe

When the one of the largest banks in Turkey wanted to drive more business through its diverse online channels, it chose the Adobe Marketing Cloud to get the job done.

With assets of more than $95 billion (USD), Garanti Bank serves more than 11 million corporate, private, commercial, retail, and investment customers. Besides the bank’s public website, which processes half a million transactions each day, the bank actively engages customers via mobile banking products, email and marketing outreach, and online advertising.

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Read the full blog post at Adobe Digital Marketing Blog.

Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

- Mark Boothe

As one of the largest social gaming communities on the mobile web, Tylted is working to revolutionize the casual mobile game market as a leader in mobile advertising. With the increasing dominance of smartphones, the company turned to analytics from Adobe Marketing Cloud, including Adobe SiteCatalyst, to help the company adjust its business model and maintain its market-leading position.

“Adobe Marketing Cloud delivers the insights that guide the progression of our business—from sales and ad strategies to new game development and adoption,” says Wonny Lee, director of marketing at Tylted. “Every game on our site caters to a different demographic. Adobe SiteCatalyst measures each title’s market so we can optimize experiences and revenue potential for every player across devices.”

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Read the full blog post at Adobe Digital Marketing Blog.