Adobe Media Optimizer First to Market with Bing Product Ads Support

-Jonathan Beeston

It may be the middle of summer, but online retailers are already thinking ahead to the holiday season and how to drive sales. With that in mind, we’re pleased to announce that Adobe Media Optimizer is the first to the market with its support for Bing Product Ads (currently available only in the United States).

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Read the full blog post at Adobe Digital Marketing Blog

Adobe Media Optimizer Reduces Costs and Boosts ROI of SEM Campaigns for Adobe

-Customer Success

When Adobe needs to optimize bidding for keywords and enhance search engine marketing (SEM) campaigns, Adobe looks no further than its Adobe Marketing Cloud solutions.

“With integrated Adobe Media Optimizer and Adobe Analytics solutions, we could leverage built-in bidding algorithms and real-time analysis for incredible insight and control over our search campaigns,” says Jeff Julian, senior search engine marketing manager at Adobe.

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Read the full blog post at Adobe Digital Marketing Blog