Discover 3.2: Sequential Segmentation Primer

-Brian Au

The latest Discover release introduces even further sophisticated analysis techniques through sequence and time. All of these advanced data filter and manipulation elements can be applied together and brought into previous Discover projects.

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Read the full blog post at Adobe Digital Marketing Blog

The Starting Lineup: Adobe Analytics Standard 1.2 Updates

-Ben Gaines

It’s late May, and baseball is on my mind. So, how was last night’s release of Adobe Analytics Standard like a baseball team? Just as there are nine batters in a starting lineup, there are nine categories of feature updates, each which brings its own new benefits to the broader team. In this post, I’ll cover those nine categories. My colleagues in Adobe Analytics Product Management will be following up with more detailed posts covering much of this new functionality (and when those posts go live, I will also link to them from here).

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Read the full blog post at Adobe Digital Marketing Blog

Introducing New Metrics in GeoSegmentation and More

-Ben Gaines

Greetings from (mostly sunny, at least this week) London, where I am helping to prepare for Adobe Summit EMEA 2013, Europe’s digital marketing event of the year. I’ll be at Summit along with many of my colleagues, so please come say hello if you’re there. Meanwhile, back home and elsewhere, we’ve been hard at work on some great new features available in Adobe Analytics this month. In this post, I’d like to introduce you to two of these updates.

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Read the full blog post at Adobe Digital Marketing Blog

If you love insights, upgrade your browser

- Ben Gaines

It is a common axiom in digital analytics that data and insights are not synonymous. Most canned reports and graphs in any analytics tool on the planet provide interesting data, but require context, interaction, and thought in order to become insightful and ultimately produce outcomes that grow your business. For many analysts, the transformation from data to insight can be a time-consuming and onerous process.

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Read the full blog post at Adobe Digital Marketing Blog.

What’s the Difference between Reporting and Analysis – A Question I Get Asked a Lot

- Seshu Guddanti

In my last blog, I mentioned Insight as an analytical tool for big data and differentiated Insight as an analytical tool, not a reporting tool. The key question is, what is the difference between reporting and analysis? This is an important distinction for digital marketers. We, as digital marketing consultants at Adobe, get asked this question all the time. It is a difficult question to answer, because there is quite a bit of overlap between the two from one perspective and significant differences from another viewpoint.

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Read the complete post at The Digital Marketing blog.