Adobe Analytics: Now in Online Bookstores

-Ben Gaines

When I started manning the @OmnitureCare account on Twitter and answering technical and best practices questions back in late 2008, an occasional (extremely flattering) request was for me and Adam Greco (@adamgreco) to team up and write “the book” on our analytics products. Not only did that (sort of) happen when Adam wrote a great book on SiteCatalyst last year, but there are actually now several books dealing with the practice of analytics and the use of Adobe Analytics tools available from Adobe Press in your favorite online bookstore today. Whatever you’re looking to master, we’ve got you covered with the written word.

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Read the full blog post at Adobe Digital Marketing Blog

The Starting Lineup: Adobe Analytics Standard 1.2 Updates

-Ben Gaines

It’s late May, and baseball is on my mind. So, how was last night’s release of Adobe Analytics Standard like a baseball team? Just as there are nine batters in a starting lineup, there are nine categories of feature updates, each which brings its own new benefits to the broader team. In this post, I’ll cover those nine categories. My colleagues in Adobe Analytics Product Management will be following up with more detailed posts covering much of this new functionality (and when those posts go live, I will also link to them from here).

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Read the full blog post at Adobe Digital Marketing Blog

Introducing New Metrics in GeoSegmentation and More

-Ben Gaines

Greetings from (mostly sunny, at least this week) London, where I am helping to prepare for Adobe Summit EMEA 2013, Europe’s digital marketing event of the year. I’ll be at Summit along with many of my colleagues, so please come say hello if you’re there. Meanwhile, back home and elsewhere, we’ve been hard at work on some great new features available in Adobe Analytics this month. In this post, I’d like to introduce you to two of these updates.

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Read the full blog post at Adobe Digital Marketing Blog

If you love insights, upgrade your browser

- Ben Gaines

It is a common axiom in digital analytics that data and insights are not synonymous. Most canned reports and graphs in any analytics tool on the planet provide interesting data, but require context, interaction, and thought in order to become insightful and ultimately produce outcomes that grow your business. For many analysts, the transformation from data to insight can be a time-consuming and onerous process.

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Read the full blog post at Adobe Digital Marketing Blog.

Five Hidden Gems in SiteCatalyst 15

- Ben Gaines

Recently, two bright and well-trained SiteCatalyst 15 users asked me to point out some lesser-known or lesser-used features which help analysts and marketers run a really tight ship. SiteCatalyst 15 looks fairly similar to SiteCatalyst 14, but beyond the obvious platform improvements (e.g., segmentation, unlimited subrelations, etc.) it does contain a number of features that can be easy to miss but which either save users a lot of time/frustration or enhance the analysis that you can do in the tool. Today I’m going to share five things that I would advise all users of SiteCatalyst 15, both newbies and veterans, to consider trying out.

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Read the full blog post at Adobe Digital Marketing Blog.

Ben Gaines mailbag #6

- Ben Gaines

Mailbag time! It’s been quite a while. I’ve been getting some great questions from really talented analysts and marketers. Seriously, everyone is getting smarter. I’m barely keeping up. Here are just a few of these questions, collected from e-mail, Twitter, and in-person conversations… and here’s hoping I don’t go another 17 months between mailbags, eh? Please send me your questions via the comment form on this blog, or tweet at me (@benjamingaines).

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Read the full blog post at Adobe Digital Marketing Blog

SiteCatalyst 15.4: Rollups, Mobile Networks, and More

- Ben Gaines

If you use SiteCatalyst 15 regularly, you may have noticed when you logged in for the first time on July 20 that we did another product update in the late afternoon MDT on July 19. This introduced a number of bug fixes as well as some new functionality—and also some old functionality that we’re brought back by popular request. In this post I will briefly introduce some (but not all) of the changes that we made. You’ll see more on these features in subsequent posts on this blog and elsewhere. As always, if you have any questions feel free to leave me a comment or hit me up on Twitter (@benjamingaines)!

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Read the full blog post at Adobe Digital Marketing Blog

Idea Exchange goodness: two new metrics in SiteCatalyst

- Ben Gaines

Shortly after we launched the Idea Exchange in early 2010, a submission floated to the top and has stayed there ever since. Carmen Sutter asked—nay, demanded—“Make Bounce Rate a default metric!” Our customers agreed en masse, with 238 people voting for the idea. We took a step toward responding when we released SiteCatalyst 15 by removing the need to build calculated metric after calculated metric to examine bounce rate in Pages reports, but we knew we weren’t done.

The next time you log into the Idea Exchange and click “Top Ideas,” you will see a big fat “Implemented” under Carmen’s idea. Between adding Bounce Rate to most SiteCatalyst 15 reports (including eVars) and the new Total Time Spent metric with all that it enables you to do, today’s SiteCatalyst release is definitely something to be excited about. Here’s a brief rundown of what we’ve done.

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Read the complete post at The Digital Marketing blog.