Sneak Peek at SiteCatalyst’s UI Update

-Brent Dykes

On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already seen this new design in some of the main-stage demos.

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Read the full blog post at Adobe Digital Marketing Blog

How to Get Data In and Out of SiteCatalyst — Part II

- Brent Dykes

In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll next be interested in putting the data to use for reporting, analysis, or optimization purposes. There may be many different ways you’d like to leverage your SiteCatalyst data so I think it’s important to understand what options you have at your disposal so that you can achieve your business objectives as efficiently as possible.

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Read the full blog post at Adobe Digital Marketing Blog.

How to Get Data In and Out of SiteCatalyst — Part I

- Brent Dykes

One of the key benefits of using Adobe SiteCatalyst for digital analytics is the variety of options you have for moving data in and out of the tool. On the input side, your company may have a variety of digital properties and initiatives that it would like to track with digital analytics—websites, mobile apps, web-based kiosks, campaigns, etc. It may also want to combine its digital data with useful metadata and offline data to enrich the analysis of its visitors. Adobe gives you different options for collecting, grouping, and appending data, which provides your business greater flexibility and more actionable insights.

On the output side, data that is locked up in silos won’t drive your business forward. Your digital data needs to be shared, analyzed, integrated, and ultimately used to improve business performance. Adobe gives you multiple ways to unleash your digital data.

In this two-part post, I’ll provide a high-level overview of the various input and output options that you have with SiteCatalyst. I’ll also share use cases for each option so you can better evaluate how each can be best applied within your organization. In addition, I’ll try to point you to places for further information on each input/output method.

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Read the full blog post at Adobe Digital Marketing Blog.