Have you noticed that there are 67 days until Christmas? That means 34 days until Thanksgiving, and 35 days until Black Friday. I’ve spoken with a few retail analysts who’s palms start to sweat when they think about 12 hour sessions in a war room, urgent text messages from executives, and constant requests for sales and promotion updates.
Do you publishers sit back and chuckle at the stress over the holiday season? You deal with this every day!
Read the full blog post at Adobe Digital Marketing Blog.