SiteCatalyst Finance Fundamentals: External Campaign Performance (part 2)

- Tucker Christiansen

Welcome back to the SiteCatalyst Finance Fundamentals blog series.  In this series we are discussing the implementation basics and example analysis of each fundamental solution that Financial Services customers should consider leveraging.  Stay tuned and please feel free to contribute your thoughts/experience as we discuss each solution.

In the previous External Campaign Performance post we covered implementation.  In today’s blog post, we will dive into the reporting/analysis side of this fundamental solution.

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Read the full blog post at Adobe Digital Marketing Blog.

SiteCatalyst Finance Fundamentals: External Campaign Performance (part 1)

- Tucker Christiansen

Welcome back to the SiteCatalyst Finance Fundamentals blog series.  In this series we are discussing the implementation basics and example analysis of each fundamental solution that Financial Services customers should consider leveraging.  Stay tuned and please feel free to contribute your thoughts/experience as we discuss each solution.

The bread and butter of SiteCatalyst is measuring the effectiveness of campaigns against downstream conversions.  With this fundamental (and applicable downstream conversions) implemented correctly, organizations can understand the effectiveness of external marketing campaigns on driving both traffic and conversions.  Today’s post will focus on implementation best practices and a future post will cover reporting and analysis tips.

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Read the full blog post at Adobe Digital Marketing Blog.