Successfully AB Test the Launch of Your New Site

-Christi Terjesen

In my last blog article, Are You Ready for Your Site Redesign?, I discussed how to prepare for a new site redesign. In this article I’ll share recommendations for the execution of the test of your redesigned site against your current site. Typically these tests are high-profile, high-visibility, high stress efforts and you’ve got to get it right and quickly report performance to your leadership. Here’s how…

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Read the full blog post atAdobe Digital Marketing Blog