Rule-based classifications (Part 4: Using regular expressions)

- Matt Freestone

This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based Classifications (Part 3: How to build rules)

-Matt Freestone

In today’s post I will talk in detail about the user interface for the classifications rule builder and explain how classification rules are constructed and activated. To start with I need to introduce some basic terminology:

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Rule-based classifications (Part 2: Rules rule!)

-Matt Freestone

In Part 1 of this series I described the need for a rule-based approach for managing classifications and told you that the new clas­si­fi­ca­tions rule builder is designed for situations where metadata is located within the string val­ues being passed into Adobe Ana­lyt­ics. In this post I will discuss three example use cases: tracking codes, products, and internal search terms.

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 1: Making classifications easier)

-Matt Freestone

Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. They provide a means to upload metadata  that can be connected to the information being gathered by Adobe Analytics. Classifications are used in many ways. Here are a few examples:

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Read the full blog post at Adobe Digital Marketing Blog