This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:
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Read the full blog post at Adobe Digital Marketing Blog
This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:
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Read the full blog post at Adobe Digital Marketing Blog
In today’s post I will talk in detail about the user interface for the classifications rule builder and explain how classification rules are constructed and activated. To start with I need to introduce some basic terminology:
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Read the full blog post at Adobe Digital Marketing Blog
In Part 1 of this series I described the need for a rule-based approach for managing classifications and told you that the new classifications rule builder is designed for situations where metadata is located within the string values being passed into Adobe Analytics. In this post I will discuss three example use cases: tracking codes, products, and internal search terms.
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Read the full blog post at Adobe Digital Marketing Blog
Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. They provide a means to upload metadata that can be connected to the information being gathered by Adobe Analytics. Classifications are used in many ways. Here are a few examples:
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Read the full blog post at Adobe Digital Marketing Blog