and Adobe Team up to Achieve Business Results

We had the chance to talk with Thomas Gage, senior director of Business Development for, and he discussed how they are using Adobe Digital Marketing Suite to deepen insights into multichannel audience behaviors, enhance digital experiences, and expand value for business partners. appreciates how Adobe digital marketing solutions empower the company to customize offers and boost engagement. Gage commented, “Adobe enables us to constantly engage our customers with new, relevant content and offers—guiding more people more often down a conversion path.” In fact, with the help of sophisticated testing and analytics capabilities, the company increased landing page conversion by 33% through only one test. also improved conversion by as much as 8% through certain pricing adjustments.

For, Adobe Digital Marketing Suite solutions enabled the company to transform its relationship with buyers and dealerships from that of an independent vendor to a high-value business partner. Gage said, “Providing data-driven insights and audience management solutions demonstrates the value of doing business with and has offered our business partners new sales opportunities.”

The impact Adobe Digital Marketing Suite solutions have already had on’s cross-channel marketing efforts is impressive. recorded a jump in search traffic from 133% to 1,775% for certain models of vehicles during the Super Bowl. With Adobe solutions, not only improved online experiences for visitors, but also created more sales opportunities for its online properties, including its well-known Kelly Blue Book. To learn more and it use of Adobe Digital Marketing Suite solutions, click here.


Read the original post at the Digital Marketing blog.