Combining Statistics, SiteCatalyst, and Test&Target for Massive Conversion Lift

- Trevor Paulsen

Both SiteCatalyst and Test&Target are amazing and powerful tools that allow a digital marketer to better understand the traffic on their site and test their marketing ideas among groups of users.  However, business users often wonder how to make sense of the titanic amount of data that is collected and actually use it to increase conversion on their site.  What I’m going to show you today is that you can actually build a statistical model to find the users who are most likely to complete a conversion using SiteCatalyst, and then target those exact individuals using Test&Target to really get some amazing conversion lift!

To explain how this works, let me break the process down into the following steps that I’ll explain in more detail:

...

------

Read the full blog post at Adobe Digital Marketing Blog.