Adobe Media Optimizer Reduces Costs and Boosts ROI of SEM Campaigns for Adobe

-Customer Success

When Adobe needs to optimize bidding for keywords and enhance search engine marketing (SEM) campaigns, Adobe looks no further than its Adobe Marketing Cloud solutions.

“With integrated Adobe Media Optimizer and Adobe Analytics solutions, we could leverage built-in bidding algorithms and real-time analysis for incredible insight and control over our search campaigns,” says Jeff Julian, senior search engine marketing manager at Adobe.

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Read the full blog post at Adobe Digital Marketing Blog

Lenovo Australia Uses Adobe Media Optimizer for Search, Display, and Social to Boost Online Ad Spending Returns

- Customer Success

When Lenovo Australia wanted to increase returns on its digital marketing investments, it turned to Adobe Media Optimizer for Search, Display, and Social, and enlisted the help of consultants from Adobe Digital. By targeting its digital marketing spend across channels, Lenovo Australia achieved impressive results.

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Read the full blog post at Adobe Digital Marketing Blog