Digital Analytics Certification Course Now Available

- Dariana Ross

Interested in becoming an official, accredited Adobe SiteCatalyst user? Adobe Training Services is offering a new Digital Analytics Certification Course, designed to help digital marketers and web analysts hone their analytical skills and move beyond running the standard day-to-day reports. This course will help you become a more trusted and valuable adviser within your organization who helps grow the business through insightful and actionable business recommendations based on data. The five-day classroom-based course will be offered in the APAC region during a series that runs from late August through late November. Participants can earn an Adobe Certified Expert (ACE: Digital Analyst) certification at the end of the course.

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Read the full blog post at Adobe Digital Marketing Blog.

Adobe Digital Marketing Blog : Digital Optimization

- Dariana Ross

In July, we focused a lot of our social media content around the value of building an internal culture of digital optimization. Adobe experts shared weekly “Quick Tips” about how to lay the foundation internally to create and maintain an optimization program and the value of regularly sharing results with key stakeholders across the business. We also curated related articles from across the web and shared them via our @adobedigmktg Twitter account and Facebook page. We’ve compiled all of July’s great content here in one blog post for easy reference.

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Read the full blog post at Adobe Digital Marketing Blog.