Mobile Site Search Optimization

- Francesca Lohman

According to Forrester, more than 50% of companies report that they are just starting to develop their mobile strategy or have no mobile strategy at all.   This is curious to me given that mcommerce is forecasted to grow at a 55% compounded annual rate though 2015 based on recent eMarketer research.  Why the disconnect?  Clearly mobile commerce is exploding and yet somehow it has not yet hit the radar of many businesses.

What this paradox tells me is that NOW is an ideal time to differentiate and rise above your competition.

But how, you might ask?  By optimizing your site search, for starters.

  • When building a mobile site, don’t be swayed to include fancy graphics or elements that take a long time to load – speed is vital.  Even a one second delay in mobile page load time equals a 7% loss in conversion according to the Aberdeen Group.

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Read the complete post at The Adobe Digital Marketing blog.