The New Adobe Social: Platform Enhancements — Part 2

-Jordan Enright-Schulz

Two weeks ago, we announced the final countdown to the general release of the all new Adobe Social! With only one week to go—that’s right, one week—I’m going to continue the discussion of platform-wide enhancements. Here, we’ll focus on expanded social network support—meaning the new social platforms we’ve integrated into Adobe Social to provide customers more comprehensive listening, engagement, and analytics tools. Keep in mind this is just the beginning of our expansion, as this is huge area of focus throughout 2013 and beyond; expect more social platforms to join the Adobe Social family soon!

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Read the full blog post at Adobe Digital Marketing Blog

Forrester Names Adobe Social A Strong Performer Among Top Social Relationship Platforms

-Jordan Enright-Schulz

Forrester Research recently published “The Forrester Wave™: Social Relationship Platforms (SRP), Q2 2013”. Adobe Social was one of just eight vendors selected for evaluation, and received a Strong Performer ranking for version 2.1 of its platform, released in Q4 2012. Across Forrester’s four categories (Risky Bets, Contenders, Strong Performers, and Leaders), Strong Performer was the highest designation given in this evaluation.

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Read the full blog post at Adobe Digital Marketing Blog