Adobe Target Arms Marketers with Personalization Firepower

-Kevin Lindsay

Over the past year, I’ve been pleased to see that our customers are becoming increasingly more sophisticated with their online personalization strategies. Whenever I meet with leading retailers, banks and media companies, I am blown away by how they are leveraging their analytics data to segment their visitors in order to deliver the most relevant and targeted experience possible. However, with this increasing sophistication come increasing requirements. Marketers are finding more opportunities to deliver dynamic content to visitors, but don’t want it to come at the expense of performance. With a deeper understanding of their audiences and the desire to deliver more targeted experiences, marketers are requiring more control and customization over their personalization strategies. They are also demanding more insight into how these personalization campaigns are performing.

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Read the full blog post at Adobe Digital Marketing Blog