Understanding Video Measurement Implementation

- Marijka Engel

Though it is often viewed as a roadblock, implementing video measurement does not need to be a barrier to success.  The most important concept in video implementation is that video measurement is all about the video player.  The player will determine how you will implement, what you can implement, and even where the code will be placed.  In this post I’m going to provide a general overview that should work for most video players.  In future posts I will cover instructions for implementing video measurement for specific video players.

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Read the full blog post at Adobe Digital Marketing Blog.