Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

-Mark Boothe

The largest telecommunications provider in Switzerland believes testing is the key to optimizing business via the web.

Swisscom AG continually tests and retests webpages using the Adobe Target solution within Adobe Marketing Cloud. Always striving to deliver the best possible customer experience, no detail is too small for modification. In fact, by using multiple solutions within Adobe Marketing Cloud, Swisscom meticulously measures, monitors, and analyzes every step each visitor makes—from the online marketing channel that brought them to Swisscom through each of the company’s online stores.

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Read the full blog post at Adobe Digital Marketing Blog

Adobe Marketing Cloud. Like money in the bank

- Mark Boothe

When the one of the largest banks in Turkey wanted to drive more business through its diverse online channels, it chose the Adobe Marketing Cloud to get the job done.

With assets of more than $95 billion (USD), Garanti Bank serves more than 11 million corporate, private, commercial, retail, and investment customers. Besides the bank’s public website, which processes half a million transactions each day, the bank actively engages customers via mobile banking products, email and marketing outreach, and online advertising.

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Read the full blog post at Adobe Digital Marketing Blog.

Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

- Mark Boothe

As one of the largest social gaming communities on the mobile web, Tylted is working to revolutionize the casual mobile game market as a leader in mobile advertising. With the increasing dominance of smartphones, the company turned to analytics from Adobe Marketing Cloud, including Adobe SiteCatalyst, to help the company adjust its business model and maintain its market-leading position.

“Adobe Marketing Cloud delivers the insights that guide the progression of our business—from sales and ad strategies to new game development and adoption,” says Wonny Lee, director of marketing at Tylted. “Every game on our site caters to a different demographic. Adobe SiteCatalyst measures each title’s market so we can optimize experiences and revenue potential for every player across devices.”

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Read the full blog post at Adobe Digital Marketing Blog.

Adobe Social Q&A with Warner Music Group’s Carmen Sutter

- Mark Boothe

We caught up with digital marketing rock star and socially savvy Carmen Sutter, senior director of analytics for Warner Music Group, about WMG’s social objectives and her experience as an Adobe Social beta user.  Carmen has been delving into analytics for seven years, loves music (kinda cool considering where she works!) and football.  Oh yeah, she’s fluent in German, too.

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Read the full blog post at Adobe Digital Marketing Blog.