Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

-Mark Boothe

The largest telecommunications provider in Switzerland believes testing is the key to optimizing business via the web.

Swisscom AG continually tests and retests webpages using the Adobe Target solution within Adobe Marketing Cloud. Always striving to deliver the best possible customer experience, no detail is too small for modification. In fact, by using multiple solutions within Adobe Marketing Cloud, Swisscom meticulously measures, monitors, and analyzes every step each visitor makes—from the online marketing channel that brought them to Swisscom through each of the company’s online stores.



Read the full blog post at Adobe Digital Marketing Blog